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The age of internet changed how we used to look for answers. Google is now our go-to place for finding answers to all our questions. But have you ever wondered how Google manages to show you just what you are looking for? Do you know how search engines (like Google, Yahoo, Bing) decide which pages will appear in the results? Google has millions of websites and the process of deciding the ranking involves complex algorithms, giving birth to the world of Search Engine Optimisation (SEO).
What is SEO?
Search Engine Optimisation can be defined as the process of affecting the visibility of your website in a way that it ranks higher in the search engine results. So, for example, if your website is about songs, you need to make your website in a way that search engines can understand that your site is about songs. The search engine looks at just the text-based part of a website and hence, content is at the very base of everything of a website. For a website to rank better, it needs to have the content that users are looking for and should be optimised in a way that search engine can identify its relevance.
Why SEO? Why is it important?
When we search for something, we tend to limit our attention to the results we see on the first page and more specifically, the first five results. The majority of users are more likely to click on one of the top three suggestions in the search engine results pages (SERPS), so to take the advantage of this and gain visitors or customers to your website, you need to be at the top of the results. This is where SEO comes into play.
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