SEO stands for Search Engine Optimization. It is the process of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and appealing to search engines. This involves various strategies such as keyword research, on-page optimization, technical optimization, link building, and monitoring website performance. By implementing SEO techniques, websites can attract more visitors, increase their online visibility, and potentially generate more leads or sales.
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