What is Search Engine Marketing? | SEM 2022 | Bluedo Education

SEM is the marketing practice of increasing visibility in search engine results like Bing, Yahoo and Google primarily by pay-per-click (PPC) or cost-per-click (CPC) advertising on search engines and securing the top rank in search engine results pages (SERPs).

This video explains what is Search Engine Marketing and how strategies are applied in Digital Marketing campaigns to maximize it’s effect and generate as much ROI as possible.

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