In this video, John Lincoln, Ignite Visibility SEO expert, answers one of the most debated questions in search engine optimization:
Should you link out to other websites?
First, you must understand that sourcing content is critical. Google wants you to source content and link to reputable sources about facts and statistics you include.
Linking to other websites helps you meet Google’s E-A-T guidelines, which stand for Expertise, Authoritativeness and Trustworthiness.
So what websites do you link out to?
Credible sites. What makes a credible site?
1. It’s highly respected in its industry
2. The website has a very high domain authority (over 60 or 70)
3. Website rankings are trending up when you review trending reports
4. Websites with high-quality links on their websites
5. Internal links within a site
6. Industry expert information
So should you be linking to other sites? Absolutely. Our adive is to link to other reputable sites and source your information.
Do you have questions? Leave a comment below or reach out to us directly at opportunities@ignitevisibility.com.
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Placing links on other sites won't hurt your SEO in any way, and it may even help you in the long run.