Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
So the more of these “votes” you have, the higher your site will rank in Google and other search engines.
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While backlinks affect SEO and arise a lot of SEO concerns, nobody really knows the postmeta factors affecting them. Many people assume that they mean a webmaster's website but in actuality it can refer to any website including your own. Academic research have show that search engines like google and bing use 'posthtml meta' for different reasons like domain or as competitive advantage or as an alt tag for keywords in an order to trigger Penguin's update and improve crawling of backlinks. This is why websites with internal linking articles hardly appear in top businesses search results, especially if they are written by humans especially when there are no backlinks to them until now (to the last year). Thanks for your video