Digital Marketing Strategy: Tips for Beginners with Search engine optimization and content marketing
In order for visitors to find your content, you need to optimize it for search engines. A search engine like Google wants to show users the most relevant results possible, so it scans every page on the internet to learn what that page is about.
To create content that delights both readers and search engines, here’s some tips for you :
1. Specific: Write content that helps your ideal reader solve real problems. The more niche you can get, the better.
2. Helpful and informative: Don’t just write the same old stuff or copy your competitors. Create original content based on your customer’s real questions.
3. Super readable: Our eyes didn’t evolve for screens, so make written content easy to read. Keep paragraphs and sentences shorter, use subheads to break down walls of text, add images, and leave plenty of white space.