Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We’re seeing signs of another unconfirmed Google search ranking update today. Google Maps is going photo-first with its search results, this may be a big deal. Google SGE is testing bolding AI answers and new link formats. Google Ads launched a beta for search themes, which will be the default in 2024. Google is testing the perspectives filter on desktop. Microsoft officially relaunched pubCenter, claiming it is new. I also posted my weekly SEO video recap; watch it, like it and subscribe. Have a safe weekend all!
Search Engine Roundtable Stories:
- Google Search Algorithm Ranking Update October 27 (Unconfirmed)
On the heels of the last unconfirmed Google search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th.
- Google Maps Local Listings Are Now “Photo-First” Results
Google is now showing, in some regions, “photo-first” search results within the Google Maps search result listings. Google said this is to help search “find inspiration” a different way.
- Google Tests Perspectives Search Filter On Desktop
In June, Google launched the perspectives search filter in the mobile search results. Now, Google is testing that filter within the desktop search results.
- Google SGE AI Snapshot Answer With Bolded Text & New Link Formats
Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Google SGE.
- Google Ads Beta Search Themes For Performance Max
Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns.
- Microsoft Officially Relaunches The Old pubCenter As New
Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death. But Microsoft is bringing it back saying, “we developed Microsoft pubCenter. It’s a simple way for creators and small to medium-sized publishers to earn money from their site with a code-on-page ad solution.”
- Google Pixel Wooden Dimensional Display Room
Here is an interesting, artistic and clean but messy looking room at the Google office. This must be a showcase for the Google Pixel line. There is a lot of wood, screens and devices on display.
- Search News Buzz Video Recap: Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More
Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content. Google has finally confirmed it is testing ads within the organic search results…
Other Great Search Threads:
- Google Search serving issue now fixed, Barry Schwartz on X
- Google testing drop down menu in the K.P. for a hotel, for reviews, airport, closest airport, distance to airport. Includes links to websites., Lluc B. Penycate on X
- It’s about the page being a recognizable video landing page for users – the error means we won’t show it with a video snippet. It has nothing to do with HCU. You can make performant video landing pages too. I’d ask in the help forum if you need more detai, John Mueller on X
- Those DA numbers? They don’t mean anything to us. They aren’t our numbers; they aren’t something we use. That said, thanks for the example. Makes sense we should show something fresher higher. I see UEFA at number two with a 2022 link; perhaps it will ris, Google SearchLiaison on X
- Two product updates: First, item-scoped custom parameters are now available in the BigQuery Export. Second, you can also collect them with the GA4 Measurement Protocol. Check them out, Google Analytics on X
- Hreflang is really not a magic bullet for global #SEO. It requires careful planning, testing, and monitoring to avoid common pitfalls and errors. Join me at this panel where I will reveal some best practices and tips on how to use it, Fabrice Canel on X
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.