Microsoft has added favicons to the links within Bing Chat / Copilot. Favicons should make the links beneath the AI-generated answer more clickable and noticeable to users.
I personally now see the favicons on all my tests within Bing Chat, now known as Copilot. I am not sure if this is a limited test or if this is fully rolled out.
It was first spotted by Shameem Adhikarath several days ago, he posted about it on X.
Here is what I see:
Here is what I saw back in May:
I think those icons should help encourage more clicks but I also suspect those clicks are still super low.
Forum discussion at X.