Hello, my fellow search industry friends.
If you’ve followed me, you know I am a staunch supporter...
The marketing world is full of buzzwords.
While certain terms are exactly what they sound like, such as...
Wondering how recent advertising targeting changes will affect your business? Want to make sure your campaigns are...
If marketing is the art of persuasion, then retargeting is that art at its finest.
A user...
Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique...
There are two key components to setting any audience strategy in PPC: Targeting and Observation.
For any...