Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.
But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights, which are flying under the radar but hold tremendous potential for both advertisers and publishers.
In this episode of Conversations with MarTech, we’re talking to Karim Rayes, chief product officer at programmatic advertising platform Nexxen, about how the ad ecosystem uses AI now and how it will use it in the future.
Episode guide
1:12: Meet Karim Rayes
1:58: What do we mean by the term “agentic web?”
3:10: Where are companies capitalizing on AI in the advertising ecosystem?
5:45: What’s an under-the-radar use of AI in advertising?
7:51: Will we see more complete AI ecosystems in advertising moving forward?
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The post The agentic web meets the digital ad ecosystem appeared first on MarTech.
