More people are putting up small businesses, and while they give the economy a boost, they present many challenges to the business owners. They compete with...
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Writing great content is key to getting in front of your ideal customers. But even the best content needs a healthy dose of SEO to get...
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing...
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and...
Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world. … Read the rest
There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your...
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While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. … Read the rest
Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022,...
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Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is...
The steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors appear to be worth the effort. A new survey of...
