Air Canada tried to throw its chatbot under the AI bus.
It didn’t work.
A <a href="https://www.theguardian.com/world/2024/feb/16/air-canada-chatbot-lawsuit" target="_blank" rel="noreferrer...
2. Understand topical authority: Keywords vs. entities
Google has been talking about topical authority for a...
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s...
Experimentation can be pretty…well, testing at times. Downsized teams, restricted budgets, lack of buy-in, or...
Learning a foreign language is a thrilling and rewarding experience. It opens doors to new cultures, boosts...
Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches...
Last week, Solo Brands, the parent company of direct-to-consumer-brands Solo Stove and others, <a rel="noreferrer noopener" href="https://ca.finance.yahoo.com/news/solo-brands-announces-leadership-change-115000462.html"...
Non-branded traffic comes from users who don’t know who you are, so this includes users who:
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