Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor that built its...
If you run a local business, you know the rush: a new five-star review drops, and you’re...
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate...
6 min read time
I never, ever gave a sh*t about impressions… until now.
For years, impressions...
In the digital world, simply transferring files securely, orderliness and efficiently is just the beginning of file...
Most marketing measurement models operate on a simple assumption: effects are additive.
Campaign A drives 100 leads, Campaign...
What is AI Mode?
Google announced that as of May 2025, AI Mode would be available to all...
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely,...
5 min read time
How a platform built for B2C can damage your bottom line…
Every day,...
