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How Public Web Data Helps Small Business SEO Strategies

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How Public Web Data Helps Small Business SEO Strategies


This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own.

SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively.

The competition between marketing teams across the world has changed the way consumers seek out and buy products and services.

SEO has also changed the overall marketing strategies of small and large businesses alike.

But the search engine tides tend to veer and change direction constantly, especially when it comes to keywords, backlinks, and popularized content.

These changes present constant challenges, even to industry veterans.

Good news is on the horizon.

There is a transformation underway to provide increased clarity to the SEO picture.

That transformation can be accessed through public web data.

What Is Public Web Data?

Public web data is any information that is publicly available online.

This can be easily collected, then used to establish a marketing dataset that informs a successful strategy.

For example, a new company in the field of Customer Relationship Management (CRM) may want to collect web data that informs them on:

  • Other companies that are operating in the same field.
  • Consumer sentiments, shared on social media channels, about the company or a specific product.

These pieces of information are then used to power algorithms, answer business questions, and compete with other businesses.

As such, public web data can be deemed as a mass collection of public information that shows how general audiences navigate the web and make decisions.

Screenshot from Bright Data’s Data Collector, June 2022

How Does Public Data Help My SEO Strategy?

Public web data helps guide your SEO decision-making by helping to develop strategies based on correct and live information from various sources and regions.

This ensures you aren’t basing critical SEO strategies on outdated or incorrect samples of data.

As a result, you are able to stand out and get ahead of your competitors – something that is critical to success.

For Small Businesses: Public Web Data Provides A Competitive Edge

With savvy tactics, small marketing teams can take on large retail conglomerates like Walmart, Best Buy, and Target.

So, how can smaller teams stand out?

By using public web data to help inform and analyze your SEO strategy, you can:

  • Track your search ranking positions in real-time.
  • Perform competitor analysis.
  • Identify new linking opportunities.
  • Track the changes in your search engine ranking relating to your competitors.
  • Uncover trends for particular keywords, descriptions, or links.
  • Optimize advertising campaigns.
  • Uncover duplicate data affecting search positioning.

The real-time, competitive insights that public data brings can help you fully understand what users, or your targeted audience, see when searching for available offerings.

You can use this data to revamp on-page and off-page SEO strategies.

It also provides keyword and backlink intelligence to identify further areas for optimization.

Empowered with this information, you can create and manage more effective content that generates organic traffic from search engines.

What may be even more important is that public web data allows you to see where you rank in search engines all over the world.

Vast amounts of public information are restricted, and companies are often unable to view certain content based on geographical location or device.

Data being available is only half the story. You could try and parse it yourself, but data requires infrastructure to collect, structure, and interpret.

As a result, to monitor SERP rankings worldwide, marketing teams need access to public web data collection services.

These can be utilized to geo-target and automate the collection of data, which ultimately saves you valuable time and resources and helps you make informed and successful decisions surrounding your content output.

How To Find Public Web Data

How Public Web Data Helps Small Business SEO StrategiesScreenshot from Bright Data’s Data Collector, June 2022

Bright Data, the world’s #1 platform for data-driven SEO, is a great resource for public web data.

Through public web data for SEO, Bright Data is helping companies rank higher than their competitors, track their SERP positions in real-time, locate untapped backlink opportunities, and create content that resonates with their customers.

As the industry leader, Bright Data is relied on by companies to revolutionize their on-page and off-page SEO strategies, as well as optimize their paid campaigns and reduce cost per click.

Marketing teams globally turn to our platform because it offers:

  • The highest quality, most reliable web data.
  • The most advanced, fast, and flexible data products and tools.
  • The best network and platform uptimes.
  • Unlimited scale and customizing possibilities.
  • A transparent and enterprise-friendly infrastructure.
  • Minimum in-house resources needed by companies.

In addition, utilizing Bright Data’s platform and analysis allows marketing teams to increase the visibility of their apps and ecommerce products for any search platform – regardless of location.

As a result, companies gain valuable insights into new and old competing brands. They’re also enabled to automate, improve, and track keywords.

Make It Easy To Use Public Web Data To Navigate SEO

If you don’t have the infrastructure to properly handle data about your audience and competitors, you might be operating without all the information you need for success.

SEO is not a transparent discipline, so you need every edge you can get.

It can feel like you’re sailing your ship into foggy waters, hoping, but not knowing if you will eventually hit land on the other side.

For marketers to truly be successful in today’s overly saturated market, visibility is key.

You can read as much as you like about SEO best practices, but you won’t know what is and isn’t working about your content until you test and analyze it.

Organic SEO is your key to visibility, content is your key to SEO, and public web data collection services are how you plan, evaluate, and implement the most effective content.

Speak directly with Bright Data’s VP of Brand Marketing & Communications Keren Pakes on LinkedIn and find out how your business can achieve SEO success using public web data.  

For more information on how web data collection can help your business, please visit Bright Data.


Image Credits

Featured Image: whiteMocca/Shutterstock





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SEO

Daily Search Forum Recap: June 28, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We have yet another unconfirmed Google search ranking update rolling out now. Google said near duplicate URLs with canonicals still can lead to the wrong URL ranking. Google seems to be adding pros and cons to some snippets. Google Shopping Ads is testing a brand/merchant slider. Microsoft Bing autocomplete tab is awkward.

Search Engine Roundtable Stories:

  • Google Search Ranking Update Brewing Again June 27-28th

    After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be kicking off, some of the tracking tools are already picking up on it and we have chatter from within the SEO community about a possible update on June 27th and today, June 28th.

  • Google: Near Duplicate URLs With Canonical Still Can Lead To Wrong URL Ranking

    There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search. It all stems back to the URLs you want Google to rank being near duplicate to the URL Google ends up ranking.
  • Google Adds Pros & Cons To Search Result Snippets

    Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

  • Google Shopping Ads Tests Retail Brand Slider

    Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.
  • Bing Autocomplete Tells Searches To Use Tab To Fill In

    Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on the term. Here is a screenshot of this that I can replicate – no you cannot click on the word “tab” but using tab on your keyboard does do the work.

  • Mundo Bita At Google Brazil Office

    I saw this photo on Instagram, used Google Lens to figure out who this cartoon character is and discovered his name is Mundo Bita. They were at the Google Brazil office I think for some YouTube subsc

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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Marketers want better features from their martech solutions

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How did you change up your stack? Take the 2022 MarTech Replacement Survey


Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization.

And that includes mission-critical solutions like marketing automation and CRM.

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Organizations are still re-training team members to handle new technology rather than bringing on new hires. Proving ROI has always been important, but the importance is growing. Businesses are still switching from homegrown to commercial technologies. And the voice of marketing operations is getting louder.

Solutions replaced. It never ceases to surprise us to see so many marketing teams facing the challenge of trading their existing marketing automation and CRM platforms for something new. It’s easier to swap out SEO tools, and that’s the third most frequently replaced category in this report.

Up this year was the replacement of project management, ABM and e-commerce platforms — but respondents seem to have figured out virtual events in 2020 and 2021, because there was less activity in that category in this latest report.

A deep dive. The survey, based on responses from almost 300 marketers, not only looks at which solutions were replaced, but also:

  • The key reasons for the changes.
  • Who championed the changes.
  • How the new implementations were managed.
  • How long the replaced solutions had been in place.

Download the 2022 MarTech Replacement Survey here. It’s free and requires no registration.

Why we care. Marketing technology is no longer a nice add-on that supports campaigns and creative initiatives. In fact, it stopped being that a number of years ago. The martech stack is at the center of marketing, determining what marketing organizations can attempt and achieve, defining viable and exceptional strategies, and creating the conditions for success — or failure.

Within the constraints of budgets and the need to demonstrate ROI, every savvy marketing team sees the stack as something constantly evolving and hopefully improving. You’re all on a journey — what we are humbly trying to do is help show you the way.


Get the daily newsletter digital marketers rely on.


The 2021 MarTech Replacement Survey is here.


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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SEO

Mundo Bita At Google Brazil

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Mundo Bita At Google Brazil


I saw this photo on Instagram, used Google Lens to figure out who this cartoon character is and discovered his name is Mundo Bita. They were at the Google Brazil office I think for some YouTube subscriber milestone.

I found the character interesting and fun so figured I’d share it here.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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