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What’s Your Pick For 2021?



Prestashop vs WooCommerce: What's Your Pick For 2021?

With the rapid development of the eCommerce world, it has opened up wide opportunities for brick-and-mortar stores to acquire more customers as the online presence becomes more and more vital. To run your online business prominently, it becomes a top priority to pick the best shopping cart platform available.

Among many shopping cart platforms out there, Prestashop and WooCommerce are two distinguished names – kudos to the functionalities they bring to the table for their users. However, people always seem to be in a dilemma as to which one is better and which one should they go with!

“Prestashop vs WooCommerce: Which one is a cut above?” is a pretty challenging question, promptly because the platform you choose would significantly affect the outcome of your business. To answer this question, this blog will assist you to cover the following:

  • Prestashop vs WooCommerce – Overview
  • In-depth comparison of Prestashop & WooCommerce
  • Which one takes the cake for your business?

Prestashop vs WooCommerce – Overview

WooCommerce is an adaptable, open-source eCommerce plugin incorporated into WordPress. Since its delivery in 2011, it has immediately become the essential answer for clients searching for a platform to run their online store. Because of its open-source nature, you can redo each part of your store and effectively construct handcraft and usefulness.

PrestaShop is an enormously feature-rich, open-source eCommerce solution and formally began in 2007. Thereafter, it has gotten quite possibly the most well-known decisions for online business storekeepers. This platform gives you great regulatory features, heaps of plan alternatives, and an extremely easy-to-use interface.

1.) Prominence

It may very well be seen that WooCommerce is better than PrestaShop regarding ubiquity. With over 3.3 million websites utilizing WooCommerce, WooCommerce’s market share presently stands at about 28% in the eCommerce class. Interestingly, PrestaShop’s market of the overall industry is altogether lower, at just 3.2%.

Moreover, in the geological perspective, WooCommerce is driving in many areas, for example,

the USA, the UK, Iran… while PrestaShop’s clients are for the most part from France and Spain.

Winner: WooCommerce gets the edge here.

2.) Pricing Factor

Both WooCommerce and PrestaShop are open-source eCommerce solutions, they are allowed to download and introduce. Nonetheless, shippers need to pay a few expenses to have a total site, for example, a domain name (about $12/year), a facilitating supplier (from $5 – $25/month), and a Secure Socket Layer Certificate (SSL – about $5/year).

Also, to make a ground-breaking and appealing store, you have two choices to pick: plan subjects and make augmentations all alone, or purchase topics and plugins from these two platforms’ stores.

The normal cost of subjects and plugins in PrestaShop begins at $54.99/year, which is very nearly multiple times more costly than that in WooCommerce ($19/year).

Winner: WooCommerce thumps PrestaShop with a less expensive scope of cost.

3.) Support

WooCommerce doesn’t offer direct help for clients when inconveniences emerge. Indeed, traders can not tackle their issues through live visits or telephone, all things being equal, they can look for help from an enormous local area whose individuals will help. Other than that, a few assets, for example, FAQs, instructional exercises, and documentation are additionally accessible to direct clients and help them manage issues.

Another way that storekeepers can get help is by opening a help ticket on the WooCommerce site. Even though it is expressed that the WooCommerce uphold group will react to inquiries within 24 hours, the real-time will rely upon the intricacy of your issues.

Then again, PrestaShop offers two fundamental help services: PrestaShop Online Assistance and PrestaShop Technical Assistance.

The main choice gives a ton of free assets for clients to counsel: guides, instructional exercises, FAQs, and instructional classes (for traders and engineers). On the off chance that you can not locate any appropriate solutions inside these assets, visit the PrestaShop discussion and talk with the gathering individuals (the local area contains over 1.2 million individuals and many settled issues).

Winner: PrestaShop is without a doubt gets the cake here since it has an assortment of support options for e-traders.

4.) Usability

Regarding establishment, the solution season of a WooCommerce store is very more than that of PrestaShop because you need to have WordPress first. From that point onward, WooCommerce can be introduced simply from the WordPress administrator board. As referenced over, this plugin is free so you don’t have to pay any charge to introduce it. All you require to do is “Login into your WordPress administrator site”, at that point go to “plugins”, look for “WooCommerce” and snap “Introduce Now”.

Alluding to PrestaShop, there are two different ways to introduce a store, which are One Click Install and Manual Installation. Right off the bat, shippers can introduce PrestaShop shortly if they pick a web facilitating supplier that gives a single tick establishment content (there are 3 famous content libraries to introduce PrestaShop with a single tick: SimpleScript, Installation, Softaculous). The subsequent strategy is more mind-boggling than the first. You should:

  • Set up worker domain, an area name, FTP customer, and Text manager
  • Download the most recent adaptation of PrestaShop as a compressed record
  • Concentrate compress documents and work with them on your web worker through the FTP application.

If you are confused by this muddled interaction, you can adhere to the platform’s documentation guidelines or video instructional exercises. Less experienced clients may require somewhere in the range of 10 and 20 minutes to finish the entire interaction.

As far as the interface goes, WooCommerce and PrestaShop both have an easy-to-use interface. All the features expected to deal with your online store are on the left of the dashboard so it’s extremely simple to explore anyplace you need.

Winner: Both PrestaShop and WooCommerce require clients a ton of time and exertion during the establishment and activity measures. Hence, the outcome is a tie.

Which One Takes The Cake For Your Business?

We’ve gone through various segments to explain the difference between Prestashop and WooCommerce, and what sort of functionalities each platform can deliver.

The advantages of WooCommerce can’t be neglected. The platform comes in with extensive features, a myriad number of plugins, and robustness. If you’ve already started with your WordPress website then the best course of action for you is to go with WooCommerce, without an iota of doubt.

If the scale of your business is large then Prestashop would be an ideal choice.


To put it succinctly, it’s not as easy as one would think to determine a suitable platform. However, this detailed comparison will give you enough information as to pick the one which will help your business.

Author Bio:

Jayanti Katariya, CEO at Moon Technolabs is a proud owner who runs one of the top app development companies and has a knack for keeping up with the latest technological trends to stay ahead of the curve.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses



Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. 

The Competition and Transparency in Digital Advertising Act (S4285) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

Image from CDTA factsheet

The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens. Amy Klobuchar (D-MN), Ted Cruz (R-TX) and Richard Blumenthal (D-CT), bans companies earning more than $20 billion in annual digital advertising revenue from participating in the online ad ecosystem in a way that creates conflicting interests. 

It also imposes consumer protection rules similar to ones governing financial trading. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: 

  • Act in the best interest of customers by getting the best bids for ads.
  • Provide transparency customers can verify that.
  • Create firewalls between their buying and selling operations if they are allowed to operate both.
  • Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

“Digital advertising is dominated by Google and Facebook,” Sen. Lee said in a statement. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. Google uses its pervasive market power across the digital advertising ecosystem, and exploits numerous conflicts of interest, to extract monopoly rents and stack the deck in its favor. These monopoly rents function as a tax — upwards of 40% — on every ad supported website and every business that advertises online, collectively a huge segment of the modern economy.”

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The new law is a response to the anti-competitive practices Google has been accused of. These include Project Bernanke, the focus of an antitrust lawsuit filed by the attorneys general of more than a dozen states. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. 

“The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” Sen. Lee said.

Read next: Is there any incentive to crack down on programmatic ad fraud?

2022 MarTech replacement survey

About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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