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7 Tips from Leaders of Video Marketing



Brand Reputation Competition: 7 Tips from Leaders of Video Marketing

Consumers of video content are on the rise as thousands of videos are uploaded online daily. Video is visually engaging compared to other forms of content, making it one of the better options for boosting site traffic.

If your marketing videos are competitive and relevant, you can easily build your brand trust, pull clients, and help them make purchase decisions. Video marketing helps boost consumer understanding of the good or service being marketed. Video motion is engaging and helps the consumer stay on to the end of the clip.

Know why you want to use videos

The question why is important before you think to engage in video marketing. Different businesses and individuals will have different reasons why they would want to use videos for marketing purposes.

Some desire to pull traffic to their social media accounts so that they become influencers in that field and attract advertisers who would want to use their social media account(s) in return for cash.

A leading digital marketer who is currently handling accounts of a dissertation service and a professional assignment writer agency says that another entity will target video marketing because they are promoting the goods or services of another entity for a commission. Such entities can fall into the categories of marketing agencies, affiliate marketers, and commission-based sellers.

Still, someone or business could be the owner or producer of the goods or services and their reason for video marketing would be to attract buyers for upward mobility of their businesses.

Choose the right type of video

Once you’ve established the reason why it will time to decide which type of video is right for your product or service. An expert marketer for an assignment helper website, EssayWritingLand, lists the different types of videos that you can make use of in promoting your brand reputation.

Demonstrative videos: These videos target to explain the way your product functions. If it’s software, you give a demo on how it works in the hope that once they gain understanding, they will buy the software.

Branding videos: They are videos that give an overall picture of the business in question. The videos showcase the company’s catalog of products or services.

Explainers: They convince consumers why it’s important they buy the products or services.

Animation: They help explain complex concepts and can be a great target for the younger generation.

Choose the right platform

There are different types of platforms you can use but you must be choosy when deciding which one to pick. Each one will define your video length and content.

Social media: Social media platforms are many and each has its unique guidelines and terms of use. You must read and understand the terms of use for each platform to avoid breaching privacy and use rules.

Blogs: Blogs are great video marketing tools and can help you pull traffic using short or long video content. If you are new to video blogging, you can search to find out who’s accepting guest posts and utilize their blog.

Know your target market

It’s time now to look into your target market. There are several approaches to this: revisit the first point why you want to use video and based on that point, register your expected outcome. The expected outcome will dictate the path you will follow.

The marketing head of coursework writing site, My-Assignment.Help, says that you can first look into demographics and establish which age bracket is the best fit to consume your product/services. If your brand is sanitary products, your main consumers will be nursing mothers and generally women.

Your target market could also be B2B, in which case you will look deeper into the market to see which business niche is likely to buy your product or services. If you are selling accounting software, accounting firms and auditors could be a great target.

Choose the right content

You cannot establish your brand reputation if you use the wrong content for the right market. The key is promoting your brand against competition until it becomes a top brand. If you are a producer of baby products, video animations can be relatable to children and moms.

Teenagers, on the other hand, are vibrant to motion and identity. Any video content that incorporates dancing will likely be consumed by teenagers.

The younger adults and older adults will mostly consume content that is direct to the point and shows the value for their money.

Finally, businesses must see value in your product or services both in the short and long term. More importantly, businesses must know if you will offer training on how to use your products.

Timing is key

If you want your product or service to thrust up and pick pace within the shortest time possible, timing shall be key. Take your time and search out what kind of answers people are looking for online and if your product or service can offer solutions to the questions, it will be a timely chance to launch your campaign at that very moment within the specific platform.

If you are marketing a seasonal product or service, know when to launch your marketing. For example, if you are targeting to make big sales during the Halloween season, do not start marketing in June, but wait until around mid-October.

You could be selling school uniforms and stationery, and the best time could be when schools are opening, especially in the first semester.

Build your brand

After doing all the groundwork and launching your marketing campaigns, do not stop, but continue building your brand. You will build your brand fast if you keep an updated presence on your chosen platform. There is a big difference between a video marketer who posts once a month and the one who posts once a week. The latter is likely to make huge sales.

Instead of sticking to one platform, be intuitive and creative, and customize content for a different platform. Online users consume information differently and you must be proactive in understanding what kind of content is fit for each platform.

Keep the clients engaged either through promotions, contests, and discounts. Other forms of marketing like v-letters, v-demos, and v-blogs can be great tools in building your brand.


Building a unique brand reputation is a journey that cannot be halted once it starts. You must continue building upon your set milestones and improve on your areas of weakness until your brand becomes a top brand. There could be challenges at the initial stages but any marketer who resolutely focuses on their mission and vision rarely fails to hit their target. Many brands are pushing their way to the top, but unique brands arrive there first.

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How is the Blockchain Shaping the Digital Marketing Automation Tools?



How is the Blockchain Shaping the Digital Marketing Automation Tools?

It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.


As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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