Connect with us

Marketing

How to Build the Best Backlink Profile for your Website

Published

on

How to Build the Best Backlink Profile for your Website


Search Engines give high credibility to the website with good backlinks. Backlinks can make or break your position on SERPs. For organic SEO, a maintained backlink profile is one of the most important and decisive factors. Here we will discuss in detail what is meant by a good backlink, and share some strategies and methodologies to make a natural backlink portfolio.

What is a Backlink Profile?

For newbies here we share, what is a backlink profile?

It is a portfolio or list of backlinks from other websites linked with your webpage. To strengthen your backlink profile, the links should be done with websites of high domain authority. It may consummate links from social media sites, no follow, and no spam link. Such authentic backlinks boost the SEO credibility of the website.

Features of a Good Backlink

Search engine prefers rank from high authoritative websites, like Wikipedia, the government published journals or any profile of high domain value. Linking your website contents with such high authoritative websites is extremely valuable.

SERPs prefers, rather prioritizes natural looking backlinks. Here natural implies to the authentic genuine links and not those which are intentionally pushed.

Hence, when your website starts getting similar types of links from a single website SERPs penalizes your website. E.g. if all backlinks start coming from only blog comments then there is a chance of your website getting under a negative health ratio.

The anchor text must be different for different pages on the website. Linking the same anchor text to all pages may penalize the website. Hence create different anchor text, meta descriptions for different pages of your website.

Your backlink profiles must have some dofollow and nofollow links. This looks like a natural and genuine profile. These are two major heads under which a link can be tagged. Nofollow links imply those with reduced SEO equity and Dofollow links are with direct and strong SEO equity.

How to Measure the Quality of Your Backlinks?

You may use some industry-leading tools for measuring the quality of backlines integrated with your website. Ahrefs and Moz give you excellent analysis based on backlinks, keywords, competition, domain authority, image link metrics, and website inbound links.

Read on to know how to make a backlink credible and thus enhance the backlink profile.

Make Authoritative Links

Authoritative links are boon for the website and backlink profile. This implies that your website is linked with those with higher domain authority. It signifies to the search engine that your website is linked with a well-authorized trusted website. Thus it helps you build a strong website authority of your webpage. Such links have high SEO value.

Keep away from broken links, spam links, or low authority links. Sometimes, such links come across in the process. However, you should try and avoid these. If the percentage of low-value links increases you have to replace them with high authority links.

Relevance of Links

Just securing backlinks from a website with high domain authority is not going to work as a wonder with your target keyword. Along with good domain authority, you also have to cynosure on the relevance of the linking site with your business or website category. Relevance with your domain page is a very important factor that determines the vigor of your SEO effort. Relevance is highly important. Otherwise, the basic strategy or rule book of search engines prioritizing your website based on the trust factor of authenticated sites and visitors gets misaligned.

You may use tools like SEMRush or a similar one to check the contextual relevance of the website. Or else you can go through the content and keywords to find a match with your industry.

Context Relevance

Your links need to be placed in such a position of your website where the contents speak about the relevance of the backlink domain category, and keywords targeted to rank. Despite link relevance and anchor text details, it supports with a logic that search engine considers credible even if any unrelated domain gives you weightage.

Refresh Old Links

Over time the links depreciate their value. Hence you must keep on adding new links to your backlink profile. Otherwise, the organic keyword ranking starts dropping. Search engine values consistent backlinks with good domains. Hence the process of organic SEO must be kept continuous and consistent.

Content Quality

We know that content is king. An engaging, unique content that is well optimized with keywords always boosts the SEO health and backlink profile. What sort of content can be engaging based on your industry, how to find targeted keywords, and how to increase page views. Posting such valuable content will add values.

Guest Blogging

Choose similar companies related to your industry and do guest posting. This helps you to open up in front of a bigger audience. You may a relevant content and post it along the

Empowering PR Vertical

Press Release is a very effective way to set your brand value. By publishing PR about your brand you can make it popular. In this way, other websites or companies in the same industry will link your website with them. This will add the value of your website to the algorithm of the search engine. Trust, authority, and authentic information help ultimately to generate quality backlinks. And thus fetches more traffic and more scope of conversion.

Social Media

Join various groups in social media, write reviews on other companies, and answer questions of different inquirers on Quora and similar websites. If your reviews are helpful then definitely you are going to get support from them as a strong backlink. And people reading your reviews or question-answer will visit your website if it is a valuable and informative answer. This can help you a lot in increasing your rank.

Implementing the above-mentioned methods will help you make the best backlink profile for your website. And it will benefit the health and ROI of the website in all possible segments. Keep an eye on this space for more updates.  



Source link

Continue Reading
Comments

Marketing

Marketing operations talent is suffering burnout and turnover

Published

on

Marketing operations talent is suffering burnout and turnover


“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


Get the daily newsletter digital marketers rely on.


Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

Continue Reading

Marketing

Product Market Fit with Scott Cunningham [VIDEO]

Published

on

Product Market Fit with Scott Cunningham [VIDEO]


Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/

Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunningham/

NEW for 2022! Become an Ecommerce Marketing Master ➡️ https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/




Source link

Continue Reading

Marketing

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Published

on

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses


A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. 

The Competition and Transparency in Digital Advertising Act (S4285) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

Image from CDTA factsheet

The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens. Amy Klobuchar (D-MN), Ted Cruz (R-TX) and Richard Blumenthal (D-CT), bans companies earning more than $20 billion in annual digital advertising revenue from participating in the online ad ecosystem in a way that creates conflicting interests. 

It also imposes consumer protection rules similar to ones governing financial trading. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: 

  • Act in the best interest of customers by getting the best bids for ads.
  • Provide transparency customers can verify that.
  • Create firewalls between their buying and selling operations if they are allowed to operate both.
  • Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

“Digital advertising is dominated by Google and Facebook,” Sen. Lee said in a statement. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. Google uses its pervasive market power across the digital advertising ecosystem, and exploits numerous conflicts of interest, to extract monopoly rents and stack the deck in its favor. These monopoly rents function as a tax — upwards of 40% — on every ad supported website and every business that advertises online, collectively a huge segment of the modern economy.”


Get the daily newsletter digital marketers rely on.


The new law is a response to the anti-competitive practices Google has been accused of. These include Project Bernanke, the focus of an antitrust lawsuit filed by the attorneys general of more than a dozen states. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. 

“The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” Sen. Lee said.

Read next: Is there any incentive to crack down on programmatic ad fraud?


2022 MarTech replacement survey


About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.



Source link

Continue Reading

Trending

Copyright © 2021 Liveseo.com