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Which is better for your eCommerce platform choice: Magento or PrestaShop?

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Which is better for your eCommerce platform choice: Magento or PrestaShop?


There are a number of renowned names that we hear about as it comes to eCommerce hosting platforms. Among the many, the two big names that come out are Magento and PrestaShop, as both of these platforms have a lot to offer to their audience. Now as it comes to making the big decision over which one you should be using, then for that it is advised to find information and work of how both of these platforms work.

In order to give a better understanding of both these platforms, we compare both Magento and PrestaShop on several criteria, such as Performance, Security, Ability to Customize, Site Management, and Ease of Use. So, In the end, you must get a good idea about which of these two eCommerce platforms is the right choice for your website, so here let’s begin.

Understanding Magento & PrestaShop

Magento:

An open-source eCommerce platform written in PHP language, Magento was originally developed in 2007, and today it has become the most prominent CMS with several products & versions. Some of the recent statistics even reveal that Magento is powering 250000 eCommerce websites and has more than 2.5 million downloads.

PrestaShop:

Just as the Magento, PrestaShop again is a free eCommerce platform that is written in PHP. There is no need to pay the monthly fee or commissions to use Magento. However, like Magento, PrestaShop doesn’t offer any enterprise edition, and this is the very first difference between these two platforms. So far, more than 300,000 online shops all over the world have chosen this eCommerce platform and it is available in 60 different languages.

Now as both Magento & PrestaShop are open-source, so they can be easily customized in various ways. Like with PrestaShop, it gives a lot of functionalities, making site management easy, providing many SEO benefits, giving user analytics, reporting, and a lot more. Also, there are more than 125000 online eCommerce stores using PrestaShop at the moment, and this way it gets easier to find help with the program.

On the other hand, Magento is the leader in the eCommerce Shopping Cart solutions, providing a number of tools, features, and customization options. With Magento, you get a lot better SEO benefits as compared to other shopping carts available in the market, having targeted promotion & merchandising. Also, they allow multiple payment & shipping options and there are a number of large-scale businesses who have placed their trust in Magento for their shopping cart needs.

Comparison: Magento vs PrestaShop

In the past, a lot of flak came in the way of Magento owing to its performance issues, in the form of backend issues faced by users and developers. When not resolved, these issues led to slowing down the websites. On the other hand, the performance of PrestaShop is simply on-point and it has no heavy-duty CMS like Magento, which has the ability to slow the website performance. On the other hand, as it comes to PrestaShop, its performance is absolutely on point and there is no intense CMS as Magento has and is responsible for slowing the website performance. So, in terms of performance, Magento is better as it offers a seamless experience to its customers.

In terms of Pricing

Now both of these platforms are free to access, however it does involve other costs that need to be incurred for structuring the business. It is easy to set up basic stores using free versions with both of these platforms, but for taking full advantage of these platforms, it is vital to spend money. And when spending money, Magento’s Enterprise edition is the best investment value-wise.

In terms of Ease of Use

To work with Magento, one needs extensive knowledge and immense experience. Being a CMS, for beginners, Magento can be intimidating as even its installation is a tough job. Whereas PrestaShop has a comparatively easier installation process and it doesn’t require great knowledge of the platform. Also, even after the installation, often developers find it difficult to handle Magento. So, you either need the necessary product knowledge or an adept and experienced developer to work with Magento. So, as it comes to the ‘ease-of-use, Magento is a sure-shot winner.

In terms of Security

With Magento & PrestaShop, the customers and the store get better security. They are both designed in a manner to offer robust security to your store as well as your customers. Now even though both of these platforms offer a great level of security, still it is vital to put considerable time & effort into ensuring there is no vulnerability exposed for exploitation. And in that aspect, Magento offers robust functionalities with enhanced security.

In terms of Support

It is through documentation & the communities across the globe that open-source platforms get the support. However, both of these platforms offer extensive official documentation & large user communities that are helpful in resolving the issues and providing the required support.

But again, as Magento is a CMS and CMS has more popularity across the world, so it certainly has a larger community. And with the size of enterprises that Magento has, it is easier to have all queries answered.

Also, it is since 2007 that PrestaShop is here while Magento was founded in 2001, and it can be said that Magento enjoys a larger user base that offers huge support. Furthermore, with PrestaShop, one needs to rely on the users & documentation as it has no official support team, whereas, with Magento, you get the official support for all the problems encountered.

Final Note: Ultimately, both the platforms are great, and you should make the choice depending on your business needs. In case looking to set up a basic eCommerce store of small-medium scale, then PrestaShop can be a good choice, whereas to grow your business exponentially and to reach a wider audience, Magento should be your go-to for its scalability & professional support.

All in all, both the platforms have its pros and cons and the final decision depends on your business scale and your priorities. In case of PrestaShop, even though it is open-source, it is still easy-to-use and manage, and covers the key eCommerce functionalities with millions of add-ons. Its open-source nature, makes it flexible for customization. And for these reasons PrestaShop is seen as an ideal choice for the beginners or small-to-medium scale business aiming cost-efficiency. And in case of Magento, the store owners may not favor it as it comes to ease-of-use & pricing, but this platform definitely outshines as it comes to the large-scale eCommerce stores.



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Marketing operations talent is suffering burnout and turnover

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Marketing operations talent is suffering burnout and turnover


“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Product Market Fit with Scott Cunningham [VIDEO]

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Product Market Fit with Scott Cunningham [VIDEO]


Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/

Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunningham/

NEW for 2022! Become an Ecommerce Marketing Master ➡️ https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/




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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses


A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. 

The Competition and Transparency in Digital Advertising Act (S4285) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

Image from CDTA factsheet

The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens. Amy Klobuchar (D-MN), Ted Cruz (R-TX) and Richard Blumenthal (D-CT), bans companies earning more than $20 billion in annual digital advertising revenue from participating in the online ad ecosystem in a way that creates conflicting interests. 

It also imposes consumer protection rules similar to ones governing financial trading. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: 

  • Act in the best interest of customers by getting the best bids for ads.
  • Provide transparency customers can verify that.
  • Create firewalls between their buying and selling operations if they are allowed to operate both.
  • Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

“Digital advertising is dominated by Google and Facebook,” Sen. Lee said in a statement. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. Google uses its pervasive market power across the digital advertising ecosystem, and exploits numerous conflicts of interest, to extract monopoly rents and stack the deck in its favor. These monopoly rents function as a tax — upwards of 40% — on every ad supported website and every business that advertises online, collectively a huge segment of the modern economy.”


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The new law is a response to the anti-competitive practices Google has been accused of. These include Project Bernanke, the focus of an antitrust lawsuit filed by the attorneys general of more than a dozen states. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. 

“The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” Sen. Lee said.

Read next: Is there any incentive to crack down on programmatic ad fraud?


2022 MarTech replacement survey


About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.



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