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What is and Why You Should Get One

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Cloud CRM: What is and Why You Should Get One


If you don’t know what Cloud CRM is or how it could be a seven-figure transporter in your business profile, let’s get into it.

Without wasting further concepts popping up in mind, “Why should this software be my priority to stabilize marketing and sales?” OR “How much surety percentage it delivers to retain customers and expand the company’s impression?”, let us make your observations agile!

What is Cloud CRM?

The acronym CRM uncoils Customer Relationship Management, which aims to magnetize customers, generate leads, and promote business authorization. While cloud CRM is a system that can be run through any device from any place. It makes them faster than traditional CRM which has fixed or in-house applications and is integrated into the organization’s server.

Don’t get confused! Let’s make it more linear.

Cloud CRM software aims to add value to business by tracking customer intention and the right place to launch products/services with cloud assistance.

These relationships enhance business reliability among existing customers, which further multiplies customers coming on the brand to fuel their sales, and in the end, doubles the ROI. According to the volume of the company, its workforce concentration, and market nature, CRM can differ. This difference excludes extra features that are not essentially required, and further, many additional features can be integrated to meet commercial demands for generating leads.

An excellent cloud crm works on both individual and industrial level marketing aspects.  

Interesting? For sure, these technologies compel manual and long-term efforts to get exchanged by software administrators. It adds more space for businesses to pay equal attention, solving employee maintenance and customer satisfaction.

Objective of Cloud CRM

Customer satisfaction is the primary aim of Cloud CRM. The word satisfaction denotes, what business presents in markets is fulfilling consumer needs or not? This approach strictly paves another theme called business relationships. Cloud extensions linked with CRMs have expanded their capabilities to store customer movements. Further, to sustain the smart approach at industrial level, cloud systems allow multiple devices to connect at single platform and run the operation more widely.

This waym CRM retains the maximum percentage of traffic, refines marketing modules, automates functional systems, and approaches customers by managing their confidential statements. The cloud specialty enables this management system to provide networks up-dated information. The old data stimulates lower-traffic waves, which get noticed by CRM. The response comes against brokers in the form of up-to-date criteria to tackle marketing trends.

Why is Cloud CRM important?

Trustworthiness:

Connects Multiple Networks

Cloud specialty in CRM enables it to combine multiple servers to sync and distribute data on multiple devices. It also facilitates marketers to operate from mobile or any device, without getting interruption in assembling and storing data.

This entire conduct runs smoothly the sales and marketing operations. It limits time consumption and stimulates faster propagation in business development.

Quick Strategist

Don’t suppose CRMs will behave like a tool that you have to handle continuously. Its internal modeling is intellectual and works on marketing persuasion. Once data from customer ends, goals, market trends, and product characteristic feeds into software, the interface professionally creates a strategy. This strategy grows up via software itself, and it builds email templates, databases of customer centering information to answer queries on-time. More originally, it gathers competitors’ history and movement graphs to let marketers persuasively execute procedures.

Automation in Workflow:

Develop Communication

Responsiveness is a factor that is of great importance in the business development route. CRM helps to retain this factor by automatically alarming important notes from customer sides. Direct communication with customers and resolving their concerns represent the attentiveness and dedication of companies; thus customers consider them the best choice. Further, as critically demonstrated by Michel Fortin, an SEO consultant/strategist, commenting back on customer/readers’ comments or reviews positively impacts the business profile. CRMs highlight all social spaces concerned with official brands and trigger the responsiveness figure so that marketers can get into the funnel wisely.

In which sites will you require CRM in place?

There’re many situations where you need CRM to get aid. This professional tool has an extensive library of solutions for multiple problems that often came in marketing prospects. For instance, starting an investigation from scratch creates an ocean of information that’s not feasible for marketers to attain and elect a specific market history. Cloud CRM receives bulk of information from multiple devices and aggregates it to generate a chart. It works on targeted data inquiry and presents as specific as companies can utilize its assistance to stand mobility across business.

Apart from that, marketing investment demands many startups to pay high fees to marketers. CRM is free in this case and works 24/7 for businesses. It makes startups even recognized with the minimum expense on management.

Winding up thoughts!

CRM has shortened marketing processes as well as critical strategies required to reach intent and threshold companies to maximize their dedication. Moreover, cloud-powered CRMs in place are connecting many features and eliminate the distance to carry operations from different locations. Consequently, the organizations that anchor CRM’s abilities to its absolute are predicted to flourish and get stabilized. In contrast, companies that refuse a CRM demand have more challenges to face and can hardly defeat constantly increased competitors.



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Get the Most Out of LinkedIn Sales with These 5 Steps

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Get the Most Out of LinkedIn Sales with These 5 Steps


Acquiring more qualified targets is now easier than ever before.

In this blog, we’ll provide you with step-by-step directions to use the competitors’ efforts to your advantage. Moreover, we will show you the tools that enable you to do this on autopilot — with smart automation!

The first two steps are about filtering out the competitors that you should pay special attention to. If you feel like you mastered this already, feel free to jump in straight to #3 — that’s where the real fun starts!

Step 1: Determine Your Actual Competitors

Not everyone who offers a remotely similar product or service is your competitor.

Don’t waste your resources on a target pool that is too wide. If you do, you’ll only spend your precious time on people who won’t be interested in what you have to offer.

First of all, divide the companies you think of as your competitors into the following categories:

  1. Direct Competition — they sell the same or very similar products as you do, and the customers will consider both of your products (as well as the others in this range) when making a choice.
  2. Indirect Competition — they offer a similar product, but you’re competing for the same market (for example, orange juice and Coca-Cola).

Let’s start narrowing it down.

Focus on your direct competitors, and ask yourself a few good questions about them and your own business:

  • What’s included in the full scope of their services?
  • What about you?
  • How do they differ at the first glance?
  • What does their online presence look like?
  • What is your USP?

The broad answers to these questions will guide you through the next step.

Step 2: Study Your Competitors Thoroughly

Let’s start with LinkedIn competitor research.

LinkedIn is a place where industry professionals gather and focus their business efforts — which makes it a perfect starting point when learning about the competitors and their tactics.

Tip No 1: Go to viewing settings and set your profile to private mode.

Remember when you liked your ex’s profile photo from 2015? Not cool at all, right?

Well, the same applies when you examine your competitors on LinkedIn. Don’t forget — unlike other social networks, LinkedIn will show you when someone looks at your profile.

To prevent this, log out from your Google and LinkedIn accounts (if you don’t have a Premium LinkedIn account already).

Tip No 2: Turn off the “Viewers of This Profile Also Viewed” as well!

This will prevent other people from seeing whose profiles you’ve visited and contacted. Now you can see their connections, followers, ads and newsfeed without being seen yourself — and adjust your strategy accordingly.

Tip No 3: Learn about current trends and topics in your industry.

Being up to date with everything that goes on each day is in itself a full-time job.

To make sure you never miss news and events you could use to your advantage, set up Google Alerts to deliver the news for you! It is free and easy to do so:

  • Go to https://www.google.com/alerts
  • Pick the account where you want the news to land
  • Go to “Create an alert about…” tab and enter keywords for the terms relevant to your business
  • “Show options” button will allow you to specify how often you want to receive the alerts, sources, language, region, how many results you wish to receive, and the email address/ RSS feed

And just like that, you won’t have to look these terms up: Google will deliver them to you.

Tip No 4: Snoop around the niche spots as well.

Don’t limit yourself only to your existing connections and followers of your direct competitors — there are other places within the LinkedIn community you can research and discover plenty of prospects.

For example, niche industry groups on LinkedIn are perfect places to find potential customers and users. While we’re focusing on LinkedIn here, the same goes for Facebook groups, Reddit, Twitter and Instagram pages. Those can provide you with plenty of useful connections, knowledge and opportunities as well. The group name is an obvious sign of whether it is the right place to look for potential targets or not.

Once you decide the group fits your criteria, join and take a look at the posts. What are people talking about? What are their needs and unmet demands? Can you be of help to them?

Some of the post authors and commentators are looking for exactly the type of service you offer: that’s the sign you’re waiting for, and the right people to contact!

Now, you can decide to chime in and pitch in their inbox or do it in the specific posts’ comments. However, doing this manually will take too long; picking individual accounts, tailoring and sending each message one after the other is long outdated practice.

We have a better idea!

Step 3: Scraping time!

Here we’d like to introduce Expandi.io — a tool to automate everything regarding LinkedIn outreach, but at the same time keep the whole process natural and personalized just as if you did it all on your own.

Expandi will collect all the account names and data from the places you choose, let it be comment section, page followers or connections. For example, you can pick the Twitter pages where your audience gathers to discuss most recent changes in the way your industry works. Then you can scrape everyone who liked that page and turns their names into LinkedIn profiles with help from Expandi.

Now, you have a rich list of LinkedIn accounts to reach out to — all of those people interested in your offer. Imagine how long would it take to vet them out one by one!

The next step is to import this list (you get it in the CSV format) back into Expandi, and you can start to reach out to the targets on LinkedIn.

Step 4: Reach Out to All of Them

One by one?

Nah.

By now, you got the gist — outreach is automated as well.

You may wonder how to automate the outreach so it doesn’t look robotic and insincere, while speeding up the outbound prospecting? How to personalize beyond “Hey, (target name)!” for dozens of accounts? How to avoid being flagged for spam?

With all those dilemmas in mind, Expandi adapted it’s tool with the following features:

  • Dynamic placeholder — this is a dynamic tag unique to Expandi. It will take  personalization to another level, so each account you want to reach out to gets a unique message, with something special that shows your effort.
  • Safety features — to avoid getting banned for sending tons of messages in short time spans, Expandi makes all the automated activities randomized. The outreach cadence mimics the human behavior perfectly, so you don’t need to worry about getting penalized by LinkedIn.

Final Step — Enjoy the Fruits of Your Labor!

Smart LinkedIn automation is the best thing since sliced bread. Instead of tedious manual labor, copying, pasting, and guessing games, there are tools that do all of that for you.

You can dedicate your valuable resources to improve your services or take a break from work in general and spend time with the ones you love the most.

Author Bio:
Stefan Smulders is a SaaS Entrepreneur | Founder of Worlds safest software for LinkedIn Automation / Expandi.io | for more than 5 years Founder of LeadExpress.nl



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Best Social Media Content Moderation Strategies

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Best Social Media Content Moderation Strategies


Social media has changed the way businesses operate. From creating an entirely different platform for new marketing efforts and changing how brands relate to their customers. We can all agree that social media is a very integral part of many businesses.

But, just as social media serves as an asset for your business, it could also become a liability if not handled properly. We have all seen certain brands put out content that harmed their image, and caused irreparable damages. This could happen to any business if they don’t moderate their content. This is where a social media moderator comes in.

What is a social media moderator?

A social media moderator is someone hired by a company to review, screen, and filter all social media content related to their business. By doing this, a business can ensure that its content is:

  • Appropriate
  • Aligned with its branding and
  • Helping them achieve their overall business goals.

In this article, we will cover some of the best social media content moderation strategies and how you can implement them in your overall social media marketing strategy.

Content moderation strategies for social media.

Having solid strategies set in place for your social media content moderation is extremely necessary. These strategies will ensure that you implement your content moderation following established guidelines. Hence, eliminating room for error.

Here are some of the best social media content moderation strategies you can incorporate into your social media strategy.

1)Establish a standard social media policy.

Setting standard rules are essential because they ensure everyone on your content team knows what’s allowed and what’s not allowed. When creating your social media content policy, ensure it includes:

  • The inappropriate content your company disallows. Inappropriate content should entail; bullying, brand bashing, sexually suggestive content, offensive photos, and videos, etc.
  • Rules on posting spam content. Spamming your audience on social media can diminish your brand’s credibility. It can also devalue your content. Additionally, it can make your social media pages look messy and unattractive. Stay away from spam content.
  • How your company addresses sensitive topics like race and gender.
  • The method you apply to handle negative comments and reviews on your page or about your brand.
  • How you deal with content created from influencer marketing, etc.

2) Designate who can submit social media content.

We all know that there are a plethora of ways brands get and create their content. We also know that a high engagement on social media could equal high reach. And if all things were equal, we could trust all content sources without questions and allow everyone to tag and comment on our page. That’s why the best writing companies make sure they use trusted sources.Therefore, as a brand, you can never be too careful.

So, set limitations on:

  • Who can submit content to your brand.
  • Who can comment on your page & tag you on their content. Most social media platforms have settings to accept, limit, or decline things like brand tagging and commenting.
  • Where/whose social media content you share. It is best to share or feature content from only people who have accounts with your business.

By doing this, you prevent trolls and fraudsters from taking advantage of your brand.

3) Determine a Content Strategy

Creating a content strategy is essential to your content moderation. It helps you ensure that you are creating content that fits your overall brand/social media marketing goals. Your content moderation strategy should include:

  • Where you share your content.
  • How you use the content that you create.
  • How you want your content to look. This should include your color schemes, style guide, taglines, hashtags, if you want to add logos or not, etc.
  • The type of content you want to upload.

Your brand messaging must be consistent throughout your social media channels, so a content moderation strategy will help.

4) Create a standard submission process.

While we expect your business to create content regularly, there are also a few other contents generating methods you could implore. Some type of social media contents include:

  • User-generated content.
  • Customer reviews.
  • Contests and giveaways.
  • Affiliate promotions, etc.

Consumers love reading user-generated content and top writing reviews. However, whatever way you get your content, you need to have a standard submission process.

The three most common submission processes you can use in your business are:

  • Pre-moderation: In this moderation method, your moderation team reviews and approves content pre-posting. The team has to approve submitted content before they post it.
  • Post-moderation: In this moderation method, the moderation team posts submitted content, and monitors/reviews them regularly to see how they perform.
  • Reactive moderation: With reactive moderation, content is submitted in real-time, and only reviewed if the content is flagged.

Ensure that you include all the information content submitters need to know. So, make available information on:

  • Where you intend to use the submitted content
  • User permission and rights agreements.
  • Content submission deadlines, rules, etc.

5) Monitor your content regularly.

Finally, it is essential to monitor your social media content regularly. This helps ensure that you aren’t missing out on anything that could harm your brand.

You can monitor your content manually, automatically, or a combination of the two. Tools like Mention.com help you track social media content related to your brand.

In conclusion

Any serious business knows content moderation is vital. It attracts the kind of customers you need and also helps keep existing customers. Other advantages include understanding your users, increasing traffic and protecting the image of your brand.



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Top SEO Trends Every Marketer Needs to Know in 2021

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Top SEO Trends Every Marketer Needs to Know in 2021


Search engine optimization can help companies significantly increase their online visibility and sales. What’s great about SEO is that you can learn how to do it yourself online and it won’t cost you a penny. However, it does take a lot of time to master search engine optimization. One of the most challenging thing about learning SEO is that it’s constantly evolving.

You always have to become familiar with new trends to retain or improve your rankings. Here are some of the most important trends that should play a role in your 2021 SEO strategy.

Follow the EAT Principle

The EAT framework was introduced by Google several years ago, but it’s now more important than ever to follow it because a huge amount of your traffic may depend on it. The EAT framework was conceived with the idea to provide Google users with better search results. It’s based on three different factors – expertise, authoritativeness, and trustworthiness.

The main purpose of this framework is to give ranking advantages to websites with quality content. The first EAT factor is expertise, which you’re required to display in your content. Essentially, you have to display knowledge that’s at the same level or higher than your competitors to outrank them.

Being an expert in a certain field will allow you to craft useful content, but that’s only one piece of the puzzle. You also have to display authoritativeness. To do this, you have to secure links from authoritative websites and pages relevant to your industry. Even if your business gets mentioned on another site, it can positively impact your rankings.

Finally, trustworthiness is another major factor imperative in SEO strategies in 2021. Let’s say that you have a paper writing service that you want to promote online. It will be hard for you to attract new customers if your website isn’t trustworthy. Some of the ways you can display trust include providing users with an easy way to contact you, associating your web page with a physical location of your business, having a privacy policy, and switching your domain from HTTP to HTTPS.

Local SEO

With more businesses with an online presence than ever before, local SEO has become fundamental for reaching customers in your area. This is crucial for every business owner that has a company with a physical location. Although you should definitely optimize content, headers, meta descriptions, and tags to target local audiences, your main focus for a good local SEO strategy should be to create a Google My Business (GMB) listing.

When Google provides users with local results, their algorithm looks for companies with complete and accurate information. If you set up a Google My Business listing for your firm, you’ll be favored for local searches. Some of the most basic information you need to add to your GMB page includes your business address, opening hours, phone number, website address, and category.

It’s always a good idea to add numerous photos that clearly display your business, as well as the goods you provide. Encourage your customers to write reviews about your business on Google, as this plays a huge role in rankings. You can also build trust with consumers if you regularly respond to reviews that you get on your GMB page.

Voice Search

Alexa, Siri, and Cortana have become insanely popular ever since virtual assistants were first introduced. They allowed users to search for information online more easily, which heavily impacted common search queries. While most people usually only enter a few keywords in their queries when they’re typing, voice search is more about posing complete questions.

What this tells you about user behavior online is that many people are looking for an answer to a specific question. You can improve your Google rankings by including FAQ sections on various pages on your website. Research what are some of the most common questions consumers in your industry have and write useful answers.

Long-Tail Keywords

You can greatly increase your conversion rate if you optimize your content for long and specific keyword phrases called long-tail keywords. Long-tail keywords are somewhat associated with voice search, but many consumers type them when they’re close to a point of purchase.

What’s great about these types of keyword phrases is that there’s less competition for them, which means you have a better chance of grabbing the first spot on search results pages. Although it won’t provide you with a substantial increase in traffic, optimizing for long-tail keywords will effectively help you turn visitors into leads. While your main objective with this approach should be to rank for long phrases, it also helps you achieve rankings for short keywords.

Summary

Every business owner should update their SEO strategy often. As technology evolves, so does user behavior on the internet. It’s common for strategies that yield good results to become significantly less effective after a few months. That’s why you should always stay up to date on the newest SEO trends.

Author’s Bio:

Charlie Svensson is a freelance writer and digital marketing specialist. Apart from writing articles for various online magazines and blogs, Charlie also likes to help college students with their essays. He currently works at my-assignment.help, offering his services to countless students in English speaking countries across the globe.



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