How Important Is A Social Media Strategy for A Business?
According to a recent study, 3.5 billion people are active social media users, which constitutes almost 45% of the world population.
The impact of social media in today’s world cannot be ignored. From children to adults to senior citizens there is not a single age group who is not a part of social media.
Considering such massive traffic, it won’t be wrong to say that social media is the hub of transmitting information all around the world. The popularity of a particular thing on social media means it has definitely reached to nooks and corners of the world. So, it won’t be untrue to say that your business needs a social media presence.
Regardless of the size, nature, popularity, or time in the market, a business presence without its firm grounds on social media platforms does not even exist.
The common lesson in all of the best small business courses of digital marketing is – Social Media Markting is an indepepsible part of every Digital Marketing Strategy.
However, it’s not that tough, and you don’t need to stay under pressure to remain at the top on social media. It is important to make a start.
As someone famous once sad “A journey of thousand miles begins with a single step,” and
that is how we can describe social media marketing in real life too. In this article, we will discuss some simple and innovative social media strategies that can help all businesses, mainly the small ones.
Why Small Businesses Need Social Media Strategy?
First, let’s begin with the background story on Why a Small Business needs social media strategy?
Let’s think hypothetically.
You start a new business venture.
The venture (being new) is obscure and is away from the eyes of the prospective customers. In short, Nobody knows about it.
You invested in the venture, assuming that you had better offers and services than your competitors, but no one knows about it.
To most of the people, your business is just another setup around the corner, and they won’t even bother trying it because they haven’t been influenced by it.
All you need is an affordable yet innovative method of reaching a more broad target audience optimally. Social media provides us with a platform that lets them speak how they feel about a particular brand or business.
If you are right, people can drop favourable words about you, thus alerting more ears and gathering new audiences each day.
Now – imagine, you have a limited budget to run your social media campaigns, which essentially means that you do not have deep pockets to hire a social media marketing agency.
Can you run the campaign yourself?
Well! That is what I am here to help you.
Let’s start with – why social media marketing for your business!
1. Creates Awareness
Social media provides you with visibility by targeting your potential customers and letting you reach a broad group of audiences through the power of the internet.
You can even use it for paid marketing strategies that are advised in the initial stages of the business. Social media platforms also help you keep records of your business success, and you can track where your most targeted audience lies, thus making the research process much more effortless as compared to conventional methods.
2. Informative Content
The purpose of promoting a business on social media is not just to promote your business and services, but to use it as an effective medium of information transfer. You can add all you want to convey about your business to the customers and can answer their queries through it too. Also, when a customer speaks about your company to others – the first reaction is to search on the internet.
A study suggests an average consumer reads about ten reviews before establishing a trust to purchase from a local business (Local Consumer Review Survey 2019, 2019).
One of the significant benefits of social media strategy is it is cost-effective when compared to any other means of social media marketing. Everyone has access to the internet, and you do not need to pay hefty sums of money to establish a presence on social media.
While being cost-effective, social media helps you get a higher return on investment and allow a bigger budget for various marketing and business payments. That is why almost all businesses opt for it, and even small business setups can utilize social media for their benefit.
4. Improved Brand Loyalty
When you have an active, strong social media presence, customers automatically establish a feeling of trust with your business. By forming a stable connection with your customers on social media, you help them feel a sense of understanding, and they know they can reach out to you in the case of any unforeseen circumstances.
Thus, the chances of customers purchasing from your new business drastically increase. To improve the chances of your strong relationship with customers, 80% of the content you share on the website should be informative while 20% promotional. This generates a sense of understanding (Louisa McGrath, n.d.).
Simple Social Media Strategies for Small Businesses
Even though every business understands the importance of a strong social media strategy but not every company can develop it. Why is that so?
According to a study, more than 50 million small businesses use Facebook pages to connect with their customers, but not all of them succeed (KAYLA -, 2019). Well, it’s not about what you do but how you do it.
Whether you are an old business or a struggling startup, the primary key is to handle all the marketing like a pro. If you can skillfully manage all your social media activities on all your social media platforms, you can easily win at this game. Here are some simple and essential tips for a successful social media strategy.
1. Create Profiles on Multiple Platforms
Multiple profiles equal more chances of visibility. When people establish a small business, they begin with a common mistake. They use Facebook as the only social media platform for their business. According to statistics, 86% of businesses use Facebook to promote their social media, ignoring the rest of the platforms.
½ of businesses use Instagram, YouTube, and Twitter for social media marketing, 1/3rd use LinkedIn and Snapchat. The first and necessary step is to target audiences on all platforms, including Twitter, Instagram, LinkedIn, and even Snapchat. However, one crucial step is to find out your target audience and then hit at the most crowded area rather than wasting time on each platform and investing efforts equally.
For example, when it comes to LinkedIn, it is ideal for B2B companies, and almost 80% of business leads are generated through LinkedIn for big companies ( Alex Rynne, 2017).
2. Be Clear About Your Marketing Goals
A clear vision attracts a lot of customers on the way. If your business has a clear goal and follows a series of steps to meet it, the customer will automatically find your brand trustworthy.
You cannot just go blindly on social media without having a reason or background. Meanwhile, lead generation, brand awareness, and customer engagement are all excellent reasons to use social media; it doesn’t mean they should be suitable for every business.
Whatever your goals are, no matter how unique, make sure they are identified and stuck to while facing all the challenges on the way.
3. Be Active
Nobody likes watering a dead plant. Similarly, if your business pages are all dull dead, there will come a day when customers leave your business behind and move forward with some other better option.
Take it as a simple example. If you visit a social media page for any business today and find a post posted three months ago, your first instinct would be that the company has been dead for three months. Even though it’s not true, human minds perceive dull objects as dead to them.
According to statistics, 52% of small businesses post on social media daily (Michael Guta, 2018). They know the importance of social media activity, it’s about time you should realize it too!
4. Have Strong Relationship with Social Influencers
People are crazy about their favourite celebrity, whether its an actor, a football player, singer or a philanthropist. Over the years, many businesses have used influencing personalities to promote their content through video messages, status, or as a customer review to promote their businesses, and this has been by far one of the most potent ways of social media marketing.
According to statistics, influencer marketing can deliver up to 11 times higher Reverse on Investment (ROI) when compared to traditional brand marketing (THE RISE OF DIGITAL INFLUENCE, n.d.).
One example of social influencer marketing was M&M’s 2016 flavour vote. M&M asked Emmy award-winning actor Tony Hale to lead the official campaign for the flavour vote. Besides that, M&M partnered with nine other social influencers to help promote participation in the flavour vote. This campaign resulted in a huge success.
The campaign resulted in tremendous success initiating 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes (12 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing, Now, 2018).
There is not a single methodology that can be considered as the best fit to carry out social media marketing for small businesses. Instead, social media marketing is readily influenced by many factors amongst which customers are number one.
The changing times have changing effects on the minds of users, thus allowing them to chase different trends from time to time. A successful digital marketer is the one who works by keeping in mind and develops a readily flexible social media strategy rather than a rigid one.
- Alex Rynne. ( 2017, February 1). 10 Surprising Stats You Didn’t Know about Marketing on LinkedIn. Retrieved from https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin
- 12 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing, Now. (2018, September 3). Retrieved from Influencer Marketing Hub: https://influencermarketinghub.com/12-influencer-marketing-examples/
- KAYLA -. (2019, AUGUST 19). 32 Social Media Marketing Statistics That Will Change The Way You Think About Social Media. Retrieved from LYFE: https://www.lyfemarketing.com/blog/social-media-marketing-statistics/
- Local Consumer Review Survey 2019. ( 2019, December 11). Retrieved from Bright Local: https://www.brightlocal.com/research/local-consumer-review-survey/
- Louisa McGrath. (n.d.). 10 Surefire Ways to Build Trust on Social Media. Retrieved from Social Pilot: https://www.socialpilot.co/blog/10-surefire-ways-to-build-trust-on-social-media
- Michael Guta. ( 2018, March 27). 52% of Small Businesses Post on Social Media Daily. Retrieved from Small Business TRENDS: https://smallbiztrends.com/2018/03/how-small-businesses-use-social-media-in-2018.html
- THE RISE OF DIGITAL INFLUENCE. (n.d.). Retrieved from https://www.tapinfluence.com/influencer-marketing-statistics/
Comparison, Core Benefits, & Features
If you’re preparing to launch an online store and have questions about what kind of eCommerce platform to pick, read on. Here in this article I compare two totally different stages -a hosted and non-hosted one – PrestaShop versus Shopify.
Did You Know!!
According to the development stat, in 2020, the world anticipates approximately 2B online customers. Furthermore, before the end of 2040, 90-95% of the shopping is expected to be done digitally through eCommerce sites and mobile applications.
Both eCommerce platforms have their qualities and shortcomings and can turn into the perfect business solution. I will assist you with picking the most ideal choice for you to begin your eCommerce business experience or possibly switch the current platform of your eCommerce.
Let’s make a side-by-side comparison to help you settle on these two other options.
What is Prestashop and Shopify?
PrestaShop is an open-source eCommerce platform that empowers you to develop anything from a little online shop to a full-on shopping cart solution. With a huge add-on market and an extraordinary set of in-buit features, PrestaShop offers a scalable solution to eCommerce merchants.
Whereas Shopify is an extensive SaaS and a market’s leading online store builder. It gives clients perhaps the most extensive eCommerce toolkits of all its rivals. Moreover, you can upload a limitless number of items or products to it.
PrestaShop vs Shopify: Key Data
PrestaShop is a freemium self-hosted open-source platform, established in 2007. As of now, it is being used by over 300,000 shops around the world. This solution doesn’t need a particular web-provider and gives its users the opportunity to pick providers themselves.
It’s renowned for being completely customizable, i.e., you can alter the store as per your individual inclinations. It’s an ideal alternative for those business people who are wanting to set up a small or medium online business.
On the other hand, Shopify is a Canadian hosted platform established in 2004. It powers over one million stores and is viewed as one of the fastest-growing platforms across the globe.
This platform is celebrated for its straightforwardness and fine-featured themes. Because of its flexibility, Shopify is an ideal shopping cart for any online store.
Here’s how PrestaShop and Shopify are shown on Google Trends:
Shopify vs PrestaShop: Feature by Feature
1. User Friendly
Shopify offers the easiest and most clear interface that you will discover. You don’t have to know anything about coding or programming, simply click and you will have your shop prepared in no time with an excellent and professional theme.
This lets you save a lot of time and money. Making this one reason may individuals choose to begin with Shopify.
PrestaShop is somewhat more complex than Shopify, it will expect customers to know a little bit of coding. This might actually make this platform trickier to a few.
However, the information that you need to work with PrestaShop isn’t too advanced in class and the knowledge you need is generally in the forums.
With Shopify, you will have 3 choices. They are Basic Shopify, Shopify, and Advanced Shopify which range from $29 to $299. Also, Shopify offers two other packages which are Shopify Lite and Plus. You can hire shopify developers for further development of your website.
To manage your business, you really need to pick an appropriate package depending upon how huge your store is. Similar to other platforms, Shopify also provides a free 2-week trial to try things when you register a new account.
You could save money by enrolling for the yearly plan if you have a long-term sight of your business future. Moreover, one can save 10% by signing up for an annual subscription, and 20% by choosing a two-year contract.
Whereas, Prestashop is an entirely distinctive thing compared to Shopify since Prestashop is an open-source cart. It is totally free to download and install, yet at the same time need to pay for a hosting provider or SSL Certificate.
Therefore, dealers should consider the entirety of the necessary costs prior to opening a store. Prestashop users will get an extraordinary deal with Prestashop official hosting partners – 1 and 1 as well as A2 hosting.
You will pay from $4 to $14 every month when you work with a Prestashop hosting partner.
Since PrestaShop is an open-source solution, every modification you make requires code participation. This means that you are more than likely to hire an agency or developer. You can consult a prestashop development company in India to get a helping hand in your store-set up.
PrestaShop lets you work better with the SEO placement of your website. If your site is well configured, PrestaShop stores usually give better results on Google’s search rankings.
Shopify has been improving the SEO of its stores in recent years and is doing well with it. There are many apps that will also help you in SEO of your page. Shopify has servers in the USA, so if you are based in Europe, your website will be slightly slower which will affect SEO rankings.
It is important to monitor eCommerce websites to see how the device works under a particular load. Loading time is about how fast product pages are loaded and identify potential performance bottlenecks.
With fast loading time, you can definitely give your customers a pleasant and enjoyable experience on your eCommerce website.
We can easily see that Shopify is a clear winner of this battle. Within just 1.3 seconds for loading time, Shopify is definitely a potential candidate.
On the other hand, Prestashop can lag behind with 4.6 seconds, which is 3.5 times longer than Shopify.
5. Ease of Use
Setting up a PrestaShop online store can take time and patience. The reason for this is that the back-end (part of the system you see, not your customers) is more technical to get hold of than the hosted platform.
Having said this, once you get started, PrestaShop provides a demo video with advice that walks you through the first phase of the store set-up.
Shopify makes set-up very easy. The interface is intuitive and takes little time to use. The drag and drop functionality to customize your store as you want does not require any technical capability.
Being a hosted platform means that onus is on Shopify to offer all the tools you need to develop a store from scratch and then run it.
You must note that once you sign up, Shopify presents you with a default store that you can make changes to immediately.
PrestaShop vs. Shopify: Which One to Choose?
If you want to start a business without technical skills, Shopify would be an ideal option. With unlimited products and advanced eCommerce functionalities, Shopify is definitely a suitable option for you to see your business. This platform is easy to use and can actively control the price.
On the other hand, if you have a small to medium store size and just want a platform that can provide you with customization and the ability to sell without a hitch, then do it on Prestashop.
In addition, the platform is outstanding in terms of thousands of add-on modules and ready-made themes. You can get started for free, setup is easy, and you don’t have to worry about any maintenance.
There is no objective winner, it is apparent that each platform has its strengths and weaknesses. Both are amazing platforms to use and create your online store.
Have you not decided yet? Then you must consult a top eCommerce website development company in India, they will surely help you in selecting the right platform that works best for your business.
Get the Most Out of LinkedIn Sales with These 5 Steps
Acquiring more qualified targets is now easier than ever before.
In this blog, we’ll provide you with step-by-step directions to use the competitors’ efforts to your advantage. Moreover, we will show you the tools that enable you to do this on autopilot — with smart automation!
The first two steps are about filtering out the competitors that you should pay special attention to. If you feel like you mastered this already, feel free to jump in straight to #3 — that’s where the real fun starts!
Step 1: Determine Your Actual Competitors
Not everyone who offers a remotely similar product or service is your competitor.
Don’t waste your resources on a target pool that is too wide. If you do, you’ll only spend your precious time on people who won’t be interested in what you have to offer.
First of all, divide the companies you think of as your competitors into the following categories:
- Direct Competition — they sell the same or very similar products as you do, and the customers will consider both of your products (as well as the others in this range) when making a choice.
- Indirect Competition — they offer a similar product, but you’re competing for the same market (for example, orange juice and Coca-Cola).
Let’s start narrowing it down.
Focus on your direct competitors, and ask yourself a few good questions about them and your own business:
- What’s included in the full scope of their services?
- What about you?
- How do they differ at the first glance?
- What does their online presence look like?
- What is your USP?
The broad answers to these questions will guide you through the next step.
Step 2: Study Your Competitors Thoroughly
Let’s start with LinkedIn competitor research.
LinkedIn is a place where industry professionals gather and focus their business efforts — which makes it a perfect starting point when learning about the competitors and their tactics.
Tip No 1: Go to viewing settings and set your profile to private mode.
Remember when you liked your ex’s profile photo from 2015? Not cool at all, right?
Well, the same applies when you examine your competitors on LinkedIn. Don’t forget — unlike other social networks, LinkedIn will show you when someone looks at your profile.
To prevent this, log out from your Google and LinkedIn accounts (if you don’t have a Premium LinkedIn account already).
Tip No 2: Turn off the “Viewers of This Profile Also Viewed” as well!
This will prevent other people from seeing whose profiles you’ve visited and contacted. Now you can see their connections, followers, ads and newsfeed without being seen yourself — and adjust your strategy accordingly.
Tip No 3: Learn about current trends and topics in your industry.
Being up to date with everything that goes on each day is in itself a full-time job.
To make sure you never miss news and events you could use to your advantage, set up Google Alerts to deliver the news for you! It is free and easy to do so:
- Go to https://www.google.com/alerts
- Pick the account where you want the news to land
- Go to “Create an alert about…” tab and enter keywords for the terms relevant to your business
- “Show options” button will allow you to specify how often you want to receive the alerts, sources, language, region, how many results you wish to receive, and the email address/ RSS feed
And just like that, you won’t have to look these terms up: Google will deliver them to you.
Tip No 4: Snoop around the niche spots as well.
Don’t limit yourself only to your existing connections and followers of your direct competitors — there are other places within the LinkedIn community you can research and discover plenty of prospects.
For example, niche industry groups on LinkedIn are perfect places to find potential customers and users. While we’re focusing on LinkedIn here, the same goes for Facebook groups, Reddit, Twitter and Instagram pages. Those can provide you with plenty of useful connections, knowledge and opportunities as well. The group name is an obvious sign of whether it is the right place to look for potential targets or not.
Once you decide the group fits your criteria, join and take a look at the posts. What are people talking about? What are their needs and unmet demands? Can you be of help to them?
Some of the post authors and commentators are looking for exactly the type of service you offer: that’s the sign you’re waiting for, and the right people to contact!
Now, you can decide to chime in and pitch in their inbox or do it in the specific posts’ comments. However, doing this manually will take too long; picking individual accounts, tailoring and sending each message one after the other is long outdated practice.
We have a better idea!
Step 3: Scraping time!
Here we’d like to introduce Expandi.io — a tool to automate everything regarding LinkedIn outreach, but at the same time keep the whole process natural and personalized just as if you did it all on your own.
Expandi will collect all the account names and data from the places you choose, let it be comment section, page followers or connections. For example, you can pick the Twitter pages where your audience gathers to discuss most recent changes in the way your industry works. Then you can scrape everyone who liked that page and turns their names into LinkedIn profiles with help from Expandi.
Now, you have a rich list of LinkedIn accounts to reach out to — all of those people interested in your offer. Imagine how long would it take to vet them out one by one!
The next step is to import this list (you get it in the CSV format) back into Expandi, and you can start to reach out to the targets on LinkedIn.
Step 4: Reach Out to All of Them
One by one?
By now, you got the gist — outreach is automated as well.
You may wonder how to automate the outreach so it doesn’t look robotic and insincere, while speeding up the outbound prospecting? How to personalize beyond “Hey, (target name)!” for dozens of accounts? How to avoid being flagged for spam?
With all those dilemmas in mind, Expandi adapted it’s tool with the following features:
- Dynamic placeholder — this is a dynamic tag unique to Expandi. It will take personalization to another level, so each account you want to reach out to gets a unique message, with something special that shows your effort.
- Safety features — to avoid getting banned for sending tons of messages in short time spans, Expandi makes all the automated activities randomized. The outreach cadence mimics the human behavior perfectly, so you don’t need to worry about getting penalized by LinkedIn.
Final Step — Enjoy the Fruits of Your Labor!
Smart LinkedIn automation is the best thing since sliced bread. Instead of tedious manual labor, copying, pasting, and guessing games, there are tools that do all of that for you.
You can dedicate your valuable resources to improve your services or take a break from work in general and spend time with the ones you love the most.
Stefan Smulders is a SaaS Entrepreneur | Founder of Worlds safest software for LinkedIn Automation / Expandi.io | for more than 5 years Founder of LeadExpress.nl
Best Social Media Content Moderation Strategies
Social media has changed the way businesses operate. From creating an entirely different platform for new marketing efforts and changing how brands relate to their customers. We can all agree that social media is a very integral part of many businesses.
But, just as social media serves as an asset for your business, it could also become a liability if not handled properly. We have all seen certain brands put out content that harmed their image, and caused irreparable damages. This could happen to any business if they don’t moderate their content. This is where a social media moderator comes in.
What is a social media moderator?
A social media moderator is someone hired by a company to review, screen, and filter all social media content related to their business. By doing this, a business can ensure that its content is:
- Aligned with its branding and
- Helping them achieve their overall business goals.
In this article, we will cover some of the best social media content moderation strategies and how you can implement them in your overall social media marketing strategy.
Content moderation strategies for social media.
Having solid strategies set in place for your social media content moderation is extremely necessary. These strategies will ensure that you implement your content moderation following established guidelines. Hence, eliminating room for error.
Here are some of the best social media content moderation strategies you can incorporate into your social media strategy.
1)Establish a standard social media policy.
Setting standard rules are essential because they ensure everyone on your content team knows what’s allowed and what’s not allowed. When creating your social media content policy, ensure it includes:
- The inappropriate content your company disallows. Inappropriate content should entail; bullying, brand bashing, sexually suggestive content, offensive photos, and videos, etc.
- Rules on posting spam content. Spamming your audience on social media can diminish your brand’s credibility. It can also devalue your content. Additionally, it can make your social media pages look messy and unattractive. Stay away from spam content.
- How your company addresses sensitive topics like race and gender.
- The method you apply to handle negative comments and reviews on your page or about your brand.
- How you deal with content created from influencer marketing, etc.
2) Designate who can submit social media content.
We all know that there are a plethora of ways brands get and create their content. We also know that a high engagement on social media could equal high reach. And if all things were equal, we could trust all content sources without questions and allow everyone to tag and comment on our page. That’s why the best writing companies make sure they use trusted sources.Therefore, as a brand, you can never be too careful.
So, set limitations on:
- Who can submit content to your brand.
- Who can comment on your page & tag you on their content. Most social media platforms have settings to accept, limit, or decline things like brand tagging and commenting.
- Where/whose social media content you share. It is best to share or feature content from only people who have accounts with your business.
By doing this, you prevent trolls and fraudsters from taking advantage of your brand.
3) Determine a Content Strategy
Creating a content strategy is essential to your content moderation. It helps you ensure that you are creating content that fits your overall brand/social media marketing goals. Your content moderation strategy should include:
- Where you share your content.
- How you use the content that you create.
- How you want your content to look. This should include your color schemes, style guide, taglines, hashtags, if you want to add logos or not, etc.
- The type of content you want to upload.
Your brand messaging must be consistent throughout your social media channels, so a content moderation strategy will help.
4) Create a standard submission process.
While we expect your business to create content regularly, there are also a few other contents generating methods you could implore. Some type of social media contents include:
- User-generated content.
- Customer reviews.
- Contests and giveaways.
- Affiliate promotions, etc.
Consumers love reading user-generated content and top writing reviews. However, whatever way you get your content, you need to have a standard submission process.
The three most common submission processes you can use in your business are:
- Pre-moderation: In this moderation method, your moderation team reviews and approves content pre-posting. The team has to approve submitted content before they post it.
- Post-moderation: In this moderation method, the moderation team posts submitted content, and monitors/reviews them regularly to see how they perform.
- Reactive moderation: With reactive moderation, content is submitted in real-time, and only reviewed if the content is flagged.
Ensure that you include all the information content submitters need to know. So, make available information on:
- Where you intend to use the submitted content
- User permission and rights agreements.
- Content submission deadlines, rules, etc.
5) Monitor your content regularly.
Finally, it is essential to monitor your social media content regularly. This helps ensure that you aren’t missing out on anything that could harm your brand.
You can monitor your content manually, automatically, or a combination of the two. Tools like Mention.com help you track social media content related to your brand.
Any serious business knows content moderation is vital. It attracts the kind of customers you need and also helps keep existing customers. Other advantages include understanding your users, increasing traffic and protecting the image of your brand.
Comparison, Core Benefits, & Features
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