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Best Freelance Marketplace Builders 2022

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Best Freelance Marketplace Builders 2022


The disruption caused by Covid-19 has pushed businesses to harness the power of technology. As a response to it, corporate leaders across the industry landscape are trying to be more flexible and adaptive. With organizations being more stringent with their budgets, decisions of scaling back operations have been made. Employees are working from home and conventional offices have been transformed into co-working spaces.

All of this has led to an evolution that has unleashed exceptional opportunities for the freelance market. Entrepreneurs can offer services to clients by using a freelance marketplace. In this blog, we have covered the importance of a freelance marketplace and the top freelance marketplace builders.

Why Use a Freelance Marketplace?

Freelance service platforms are an online talent hub. The marketplace serves as a medium to connect service seekers with skilled freelancers for a particular task(s) as per requirement. In layman’s language, a freelance marketplace is a repository full of opportunities for anyone looking to get a job done or vice-versa, i.e. someone who is looking to provide services.

Freelance marketplaces are convenient and user-friendly. The user security is taken seriously and both freelancers and clients are shielded from the scammers through a vigorous registration process. Above all, a freelance marketplace is cost-effective with payments done timely to professionals. These platforms are of two kinds: bidding and non-bidding.

Bidding Platforms: In platforms with bidding, freelancers make a profile on the website, highlighting their skills, education, and experience. The clients can register and start with bidding for freelancers after reviewing the profile of the professional. Based on the performance, clients can rate the freelancers. Later, reviews and feedback can attract more clients.

Non-bidding platforms: Freelancers are carefully assessed after their registration in non-bidding platforms. Clients submit requests and it is the platform that provides them with shortlisted applicants. Interviews can be conducted to choose the best fit.

As the market is full of online service marketplace builders, it becomes overwhelming to reach a prime decision with which software is best suited for your online service marketplace business. To quicken the selection process, let us take a look at the things to be considered while choosing a freelance marketplace solution.

Things to Consider When Choosing Freelance Marketplace Builders

As an entrepreneur who is looking for a well-suited freelance marketplace software, you can be easily lured to take up an affordable one. Nonetheless, it is important to do in-depth research for a solution that meets your criteria. The key areas for consideration can be:

  • Budget
  • Time to market
  • Features
  • Ease-of-use
  • Scalability

Budget

A freelance marketplace solution with customized features can be far from being cost-effective. Hosting the site could cost anywhere from a few to a thousand of dollars. Even though eCommerce hosts offer competitive prices, it should be up to you to decide whether they are cost-efficient or not. An expensive solution might not always give the best experience while a cheaper solution might require add-ons. Consider the cost of the following points and then decide the budget:

  • Web design
  • Features and functionality
  • Security
  • Monthly hosting
  • Licensing
  • Customization
  • Maintenance

A stand-alone web hosting could be expensive as the other above-mentioned services would be from different providers. Selecting a premium package with an all-in-one host can provide these services within an optimal budget.  

Time to Market

Also known as speed to market (STM), this concept determines the success factor of a freelance marketplace. As technology changes at pace, delay could render the relevance of the solution. Being late could also erode the addressable market.

Features

The most important aspect of a freelance marketplace solution is the features offered. It is the features that add value to a solution and helps with user attraction and retention. Considering the investment, a few features can be avoided while the others are a must-have. Prime features include:

  • Registration and user profile
  • Advanced research
  • Job listing
  • Bidding mechanism
  • Project Management tools
  • Payments
  • Customer Support

Ease of Use

The usability of a marketplace builder is another crucial factor to consider. If a solution is complex and is not easy to use, then irrespective of it being free or not, users will most likely move to a better solution that offers easy access. If a solution has a complicated process, it will also have a high learning curve, which will require time, effort, and investment. It most likely won’t be a suitable solution.

Scalability

While launching a freelance marketplace, it is important to consider business growth. If, as an entrepreneur, you are focused, the business could scale rapidly. If your solution is not scalable then it will not be able to take the increase in workload. On the other hand, a scalable solution maintains a high performance level despite the surge. Hence, considering future expansion and ever-changing business requirements, a system should be scalable.

List of the Best Freelance Marketplace Builders

Based on the information shared above and for making the selection of a freelance marketplace solution easy, here is a list of top on-demand service marketplace builders.

A powerful service marketplace platform that helps service seekers hire a skilled workforce to get their work done. Built with state-of-the-art technology, Yo!Gigs offers an intuitive interface to its clients. It is feature-rich and allows entrepreneurs to enter the peer-to-peer marketplace industry with ease. Its secure architecture helps with a quick website setup that helps clients gain a competitive edge. Being easily customizable, several marketplaces like Upwork, Task Rabbit, and more can be built using Yo!Gigs. It is highly scalable and offers 1-year of free technical support besides having a zero-cost installation.

Features

  • Multilingual
  • CMS management
  • Catalog management
  • Category Management
  • Order Management
  • Promotion and SEO management
  • Review and Ratings
  • Bid management for taskers and service seekers
  • Payment processing and management
  • Easy task management
  • User management
  • Finance management

Yelo is a SaaS-based online marketplace solution that helps entrepreneurs to build platforms like Fiverr. The platform supports providing services to consumers through a website. It also has uncluttered and aesthetically pleasing themes which can be customized as per the requirements of its clients.

Features

  • Fully customizable
  • Catalog management
  • Chat support
  • Multi-lingual
  • Ratings and reviews
  • Dynamic templates
  • Multiple payments
  • Bidding strategy
  • Custom search

MartPro is a freelance marketplace builder that connects employers and freelancers seamlessly. A multipurpose freelancing website can be created to hire independent professionals and provide services. It enables freelance marketplace businesses to rapidly scale by integrating a best-in-class set of features, vital to boosting growth.

Features

  • Private Marketplace
  • Mobile and Web Application
  • Searching and Listing
  • Mobile-Friendly
  • Dedicated Support
  • Scalable
  • Seamless UI/UX
  • Multilingual feature
  • Multiple payment gateways
  • Fully customizable

Arcadier is another leading (SaaS-based) freelance marketplace builder that powers B2B, B2C, P2P marketplaces. It is a feature-rich, white-label solution that can be customized to meet the requirements of the clients. The platform enables entrepreneurs to get freelancers onboard for service bookings.

Features

  • Calendar scheduler
  • Addons to add more services
  • Set-duration
  • Customized marketplace and apps
  • Themes are available
  • Multilingual support
  • Admin dashboard

Sharetribe is an intuitive and super easy freelance marketplace builder that helps entrepreneurs in setting up a high-quality website quickly. It is easy to customize the platform as per the needs of clients. It handles hosting, transactions, and online payments with ease. Sharetribe does not have a free version but it offers a free trial.

Features

  • Cataloging/categorization
  • Commission management
  • Order management
  • Payment processing
  • SEO management
  • Vendor portal

Whitelance enables entrepreneurs to launch their freelance marketplace without spending time and money building the solution. It is readymade and connects freelancers to provide their services. Connected hirers earn commissions and subscriptions. It also automates the process of clients hiring from their contractor workforce.

Features

  • Ease in searching freelancers
  • Admin dashboard
  • Multi-payments
  • Shortlist and mark freelancers as favorite

Hatch is also a SaaS-based service marketplace solution that allows entrepreneurs to launch their platform quickly to hire freelancers. It has flexible business models for all service marketplaces. To optimize success, their personalized support is provided to entrepreneurs. The platform can be used by unlimited users, listing, and turnovers.

Features

  • Category Management
  • Fee / Commission Management
  • Order Management
  • Payment Processing
  • Promotions Management
  • SEO Management
  •  Vendor Portal

Conclusion

A freelance service marketplace can be counted under profitable business models. But, building it from scratch can be difficult. Educating yourself instead of picking a random freelance marketplace solution is the way forward. With the information provided in this blog, we hope that it proves advantageous, guiding you to choose the most suited freelance marketplace builder.



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B2B customer journeys that begin at review sites are significantly shorter

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B2B customer journeys that begin at review sites are significantly shorter


The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration.

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.”

But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. Journeys that originate at a review site often lead to deals of higher value too.

Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey. Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization.

“We built an account-based data model because we believe that there’s such a thing as an account journey and not an individual journey,” said Hedebrandt. “So if there are two, three or five people representing an account, which is typically what you see in B2B, all of these touches get mapped into the same timeline.”

Among those many touches is the intent data sourced from software review site G2. Dreamdata has an integration with G2 and a G2 dashboard allowing visualization of G2-generated intent data. This includes filtering prospects who are early in their journey, who have not yet discovered the customer’s product, or who have discovered it but are still searching. This creates a basis for attributing pipelines, conversions and revenue to the activity.

“Strategically, our ideal customer profile is a B2B software-as-a-service company,” said Hedenbrandt. “B2B SaaS companies are particularly ripe for understanding this digital customer journey; their main investment is in digital marketing, they have a salesforce that use software tools to do this inside sales model; and they also deliver their product digitally as well.” What’s more, it takes twice as long to close SaaS deal as it does to close deals with B2B commercial and professional services companies.

Read next: A look at the tech review space

The Benchmarks findings. The conclusions of the 2022 Benchmarks report is based on aggregated, anonymized data from more than 400 Dreamdata user accounts. Focusing on first-touch attribution (from their multi-touch model), Dreamdata found that customer journeys where a review site is the first touch are 63% shorter than the average. In contrast, where the first touch channel is social, the journey is much longer than average (217%); it’s the same when paid media is the first touch (155%).

As the Benchmarks report suggests, this may well mean that social is targeting prospects that are just not in-market. It makes sense that activity on a review site is a better predictor of intent.

Hedenbrandt underlines the importance of treating the specific figures with caution. “It’s not complete science what we’ve done,” he admits, “but it’s real data from 400 accounts, so it’s not going to be completely off. You can only spend your time once, and at least from what we can see here it’s better to spend your time collecting reviews than writing another Facebook update.”

While Dreamdata highlights use of G2, Hedenbrandt readily concedes that competitor software review sites might reasonably be expected to show similar effects. “Definitely I would expect it to be similar.”

Why we care. It’s not news that B2B buyers researching software purchases use review sites and that those sites gather and trade in the intent data generated. Software vendors encourage users to post reviews. There has been a general assumption that a large number of hopefully positive reviews is a good thing to have.


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What Dreamdata’s findings indicate is that the effect of review sites on the buyer journey — especially as the first-touch channel — can be quantified and a value placed on it. “None of us questioned the value of reviews, but during this process you can actually map it into a customer journey where you can see the journey started from G2, then flowed into sales meetings, website visits, ads, etc. Then we can also join the deal value to the intent that started from G2.”

Likely, this is also another example of B2B learning from B2C. People looking at high consideration B2C purchases are now accustomed to seeking advice both from friends and from online reviews. The same goes for SaaS purchases, Hedenbrandt suggests: “More people are turning to sites like G2 to understand whether this is a trustworthy vendor or not. The more expensive it is, the more validation you want to see.”


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Work smarter, not harder, to give customers what they want

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Work smarter, not harder, to give customers what they want


Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels?

Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave.

Register today for “Use Data to Create Next-Level Customer Experiences at Scale,” presented by MoEngage.


About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.



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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia’s CEO

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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO


One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways.

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