Connect with us

Marketing

10 Amazing Tips to Create a Professional Looking Video

Published

on

10 Amazing Tips to Create a Professional Looking Video


As the boom of videos takes over our internet lives, making professional-looking videos has become as important as writing well-crafted emails. Soon every business will need videos like photos and blogs. You can create amazing videos for your Instagram and get more followers and likes.

As more videos flood the internet, the only way to set yourself apart from the clutter is by producing the highest quality films. Here are 10 tips that will help you create professional-looking videos each time.

01. Put It To Planning

For anything to become a successful endeavor you will need to start with the right foot forward. Ensure you plan well before you dive into shooting anything. Be it a sixty-seconds long Reel or an hour-long film, they each need planning.

For starters, create a timeline for your end goal. Break these down into smaller fragments like brainstorming, writing, scripting, shooting, editing, and promotions. Before you shoot your first piece of footage, you should have a shot breakdown and a list of props and locations ready.

Ensure you have minimal friction at the time of the shoot. It’s better to mark off a time on your calendar for each of these events to ensure a seamless experience.

Today the use of an online video editor can also help you element this problem as they come with preloaded templates that help you better understand what is the norm of framing.

02. Understand Your Gear

We often overthink the equipment we own. Spend less time waiting for the perfect equipment and more time understanding how you can make the most from what you own.

That small device in your pocket you use to make calls has a more powerful camera than more DSLRs today. Understand what equipment you already have and how you can make the best of it.

All you need to shoot is a good camera (phone or DSLR), an audio recording device, some soft lights, editing tools, and the locations. If you do not own light, shoot in the day. Do not compromise on the quality of your shots for the lack of equipment either.

If there are shots you need but do not have the equipment to shoot them – like drones or gimbals. You can depend on free online stock footage to fill the gaps.If you are making quality content for instagram then these are some amazing practices to include in your marketing strategy.

03. Focus On Good Light

As mentioned easier, shooting is all about getting your lighting right. Use natural light from a window if you do not have artificial lights.

Ensure the subject of your videos is lit without distractions. The lighting is clean and do not use too many colors if you are a beginner.

If you are new to this you will need to understand a few cinematic shooting techniques. Study the use of three-point lighting. This is a simple and easy to execute light setup that works for any situation.

04. Master Your Audio Outcome

An audience will forgive you for average footage, but bad audio makes a video unwatchable. Ensure you have unparalleled audio when you record.

This is understandable in two parts. First, ensure you use a sound recorder or phone to record speech separately. Never depend on the built-in camera mic as they are not directional and provide a make-shift hollow sound.

Next, use good quality background music that is ethically sourced. Ensure you match the music on your videos to the mood of the story. Take a few days to study the importance of sound design in your videos. This helps to amplify your footage and add a punch to your movies.

Listen to the final audio export on various devices like your phone, television, and laptops. Check for unusual spikes or volume changes. Ensure the audio is balanced on both right and left channels and pleasant to earphone users.

05. Understand Basic Composition

If you are unsure about the basics of image composition then you should take the time to learn it. As the word suggests, the composition is the process of each and every frame looking cinematic and pleasant to the eye.

Research on some composition methods like optimal depth of field, rule of thirds, over the shoulder, etc. Watch videos of similar video treatments to understand what the pros are doing correctly and inculcate those frames. If you are an instagram marketer, then you should know about these handpicked techniques.

06. Research Styles

One of the most critical aspects of good filmmaking is originality. While it’s acceptable to seek inspiration from various sources, it’s also imperative to discover your own style.

Each and every filmmaker or video creator has their own distinct style. The use of lights and colors, the way they talk, the use of sound design, the film-making style, and much more. Find a few elements for you and incorporate them in each video to build your style.

Yes, you will not have this style from the get-go. They will take time to develop and master.

07. Check W/B and Focus

Two aspects of film-making that can make your footage look highly professional are white-balance and focus.

White balance is the adjustment of the colors on your camera setting to make your images look as natural as possible. This process includes a balance of tint and temperature to ensure the whites look white. Many filmmakers hold a clear white sheet of paper to the lens to determine this color.

Furthermore, focus plays a massive role in achieving crisp footage. An out-of-focus subject is a big no-no. The subject must always remain in focus to help direct the audience’s eyes. Avoid using auto-focus as it may bounce or shift during the shoot.

08. Match Colors

Matching colors, or color grading is what sets a good film apart from the pact. A film with balanced colors is automatically more appealing to the eye.

Color grading is the process of ensuring every frame looks like they belong to the same movie. The colors and tones must remain consistent.

This color is also used to resent the mood or time of the footage. For example, we often use a sepia color tone to show nostalgia or flashbacks. While the use of opulent colors is a representation of happiness.

09. Shoot To Edit

Shoot to edit is a very common rule of thumb with filmmakers. This implies that the footage shot on a camera must undergo minimal corrections and changes when placed on an edit table. Editing must work merely as a tool to enhance the existing footage and not fix problems.  

10. Don’t Overdo It.

Lastly, remember that too much of a good thing can also be bad. Do not overdo anything in your videos. Use minimal music, fonts, colors, and text. While adding anything to your video ask yourself if it would add value to the final product.

The ideal philosophy for pro filmmakers is that a film is ready when there is nothing left to remove from it, not when there is nothing left to add to it. A minimalist approach will always lead to a professional outcome.



Source link

Continue Reading
Comments

Marketing

ActionIQ rebrands and launches CX Hub

Published

on

ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


Get the daily newsletter digital marketers rely on.


Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

Continue Reading

Marketing

Old Navy to drop NFTs in July 4th promo update

Published

on

Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


Get the daily newsletter digital marketers rely on.



About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



Source link

Continue Reading

Marketing

Are you still using spreadsheets to manage your work? Take our poll

Published

on

Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


Get the daily newsletter digital marketers rely on.



About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

Continue Reading

Trending

Copyright © 2021 Liveseo.com