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10 Surprising Benefits of Magento Development for the Business



10 Surprising Benefits of Magento Development for the Business

The amazing advantages of Magento development may be unnoticeable to rookie users. But these advantages are the reason that motivates a rising number of eCommerce business owners to select Magento for eCommerce. And here, we will be going to explore most of them.

Have you ever wondered why most eCommerce store owners are enthusiastic about the Magento platform? The main reason is its incredible skills that are imperative to skyrocket the sales of your eCommerce business and accomplish the business goal.

Magento is a robust platform for building an eCommerce site, and you don’t need to think twice about this. With the help of Magento development experts, you can enhance your business value and ROI over time. Let’s find out the 10 benefits of the Magento platform that make it the perfect choice for eCommerce merchants.

1. Robust eCommerce Development Platform

Magento is one of the solid eCommerce platforms for building market-ready platforms. The platform is suitable to fulfill requirements of all types and sizes of businesses. Magento enables you to store and manage a wide range of products conveniently. This platform offers a plethora of opportunities for scalability and customization, making it an appropriate platform for Magento development service providers.

However, if you have selected Magento at the beginning of your eCommerce business, you also don’t need to worry. It offers you the options and plugins to enhance your store performance and scalability as your store grows.

2. SEO-Friendly

With Magento development, product description and pages optimization process are super easy. The reason is its SEO capabilities. It allows your eCommerce products to display on various search engines.

Additionally, Magento embraces website responsiveness. You will get the eCommerce website compatible across all browsers and operating devices. Moreover, your eCommerce store can provide the best user experience with improved SEO.

3. Speed Up Website Loading Time

Website loading time is imperative to engage your users and to get ROI. In the fast-paced world, customers want everything within seconds, and it’s true in the case of website loading speed. If your eCommerce site loads slow, no one will hold back; they can click the back button. Moreover, a study affirms that 50% of customers abandon the site if it takes longer than 2 seconds to load.

Thus, you cannot ignore your website loading time. This platform builds with faster load pages which will ultimately lead to a rise in conversion rates and sales.

4. A Reliable and Flexible CMS

A flexible content system is one of the significant advantages of the Magento development platform. It’s substantial for eCommerce websites to have a flexible CMS to update the latest trends and content, essential to attracting audiences.

Therefore, with Magento, you get the option to customize your customer’s offerings and deliver a user-friendly experience. Additionally, Magento is built with an intuitive page editor, i.e., What You See What You Get (WYSIWYG). This is helpful for those looking to manipulate the primary functioning of the shopping cart.

5. Highly-Customizable

Magento’s broad scope of customization enables it to enjoy a proud place amongst various eCommerce platforms. Being an open-source platform, it provides complete control over the source code to the developers.

Magento eCommerce development company can either go for custom development or customization within the website. The task becomes easy and creative with more than 5000 extensions and templates. Also, a proficient Magento developer must do Magento customization to get the maximum and optimal advantages of Magento development.

6. Third-Party Integration

Magento’s seamless integration feature makes it a favorite among eCommerce merchants. Magento supports a wide range of third-party software and solutions. It offers various APIs for different third-party applications to fulfill the diverse demands.

You can incorporate external payment gateways, payment methods (Paypal, Braintree database apps, CRM, CRL, Google tools (Google Checkout or Google Analytics, ) shipping or tracking methods,), etc. with no extra efforts.

7. Enhanced Security

To have a safe and sound experience, it is crucial to maintain the security standards of the eCommerce platform. As Magento has few embedded dominant security features, it can be the right pick for your business.

It provides an efficient security center to provide users with helpful information related to security, security updates, and practices, security patches quickly and constantly whenever required.

When this platform is compared with other platforms, it is less prone to attacks and vulnerabilities. One of the fantastic benefits of Magento development is its built-in security elements that forbid security hazards.

8. Easy Database Maintenance

Databases are fundamental to every eCommerce website. It’s why a highly optimized database is crucial when it comes to assuring fast and fluid performance. Nevertheless, not all eCommerce platform enables you to achieve database maintenance.

‘Entity/Attribute/Value’ architecture is the commonly found problem with databases. Without diving deep into technical expertise, you can understand that Magento’s core is both smoothly adaptable and modular. That’s why developers can effortlessly access distinct parts of Magento’s database and accomplish regular maintenance.

9. Support From Magento Community

Magento development possesses a large and vibrant community of dedicated and ardent comprises developers, bloggers, eCommerce experts, students, learners, and users. The community is continuously growing and is bound by their enthusiastic passion for assisting each other with knowledge and sharing.

Even when you are a newbie, you can refer to the Magento eCommerce development guide or utilize the various platforms to build a market-ready eCommerce store. With a plethora of forums and websites available around the globe, you can achieve intelligent solutions whenever you are stuck in an issue.

Despite the size of your company, the vast community around Magento creates a wide makes it unattainable for you to run out of plugins and features. Developers don’t need to create extensions to enhance their store functionality and performance. With Magento, you can easily explore and find what you need.  

10. Multiple Website Management

Renowned and aspiring eCommerce businesses go for Magento as they can have various stores with a single Magento installation. It simply implies that it will help companies manage billing, inventory, customer records, product updates, etc., numerous online shops with a single admin panel.

Along with being a strategic idea, the multi-store option allows you to save cost and time. The idea to bring various online stores under a single umbrella is to reach a wider audience simultaneously. Along with being a strategic idea, the multi-store option allows you to save cost and time. No wonder it is one of the excellent advantages and the crucial reason behind Magento’s immense popularity.

Wrapping It Up!!

It is crucial to pick an adaptable eCommerce platform when we talk about eCommerce businesses. We have many options available Shopify, Drupal, WooCommerce, Magento, Prestashop, etc. Amongst all these platforms, Magento is being used by renowned companies.

I am sure that the benefits mentioned above will surely make you think about the Magento platform. It is capable of fulfilling all your requisites and offers a fully-packed solution. Along with this, its strong community supporter assists developers in providing a robust solution. Let the remarkable features of Magento help you reap multiple benefits for an eCommerce

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How is the Blockchain Shaping the Digital Marketing Automation Tools?



How is the Blockchain Shaping the Digital Marketing Automation Tools?

It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.


As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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