Connect with us


9 Best Strategies to Maximize SEO ROI



9 Best Strategies to Maximize SEO ROI

SEO can be quite the investment as it is a you-get-what-you-pay-for business. There are agencies or individuals who will entice you with their low prices and say that you will quickly see your SEO ROI, and that is something they can afford doing because it usually means they utilize shady tactics to get you to rank. Unfortunately, those same tactics will also get you penalized by Google, which can even lead to you getting kicked off the SERPs entirely.

So, a good SEO agency will usually be a little pricey, but when you invest in SEO, you invest in being searchable, in becoming an industry leader, in ensuring that you solidify your reputation, in keeping up with the market, and other things.

However, there are businesses and professionals who get concerned that they may not be getting the bang for their buck. Or maybe you want to take a crack at SEO on your own, but you don’t know if it’s working. These are valid concerns, so I’m writing this post to help you maximize your SEO ROI.

Identify your goals to measure SEO ROI

Websites have goals, and these goals are measurable. For example, your website’s main goal can be selling products or building a subscriber base. In these cases, you can set up your goals and funnels in Google Analytics to be able to measure your revenue or the amount of people who subscribed to your newsletter.

Let’s take WorkPlays, a coworking space here in the Philippines, as an example. The main goal of the WorkPlays website is to have leads inquire about the spaces available and to schedule a visit. Once the goals have been identified, we put them into Google Analytics so they can start getting measured.

Google Analytics Goals for SEO ROI

As you can see, there are three measurable goals:

  1. Successfully filling up the form in the contact page;
  2. Clicking the “schedule” button on the homepage pop-up; and
  3. Successfully scheduling a visit.

The conversions of these three goals will help us see how our SEO efforts are working out as it will track them. Without identifying goals, we will be left with no benchmark to help us measure our efforts.

Get to know your customers

Next, it is important that we research our customer base so we can create buyer personas and ensure our content is targeted towards them. Learning what your customers want is valuable as it helps you figure out the kind of messaging you need to adopt and the kind of content you need to create. We can write good content but if they aren’t what the customers want, then efforts will be wasted.

The mistake of some companies is that they try hard to sell their products without identifying first if their customers want the kind of product they’re selling in the first place. In that case, why would a potential customer buy your product or consume your content when it doesn’t speak to them or address their pain point? This is why research is important, and you can opt to conduct interviews or create surveys for your customer research.

After learning more about your customer base, you can start creating buyer personas. According to Hootsuite, buyer personas are detailed descriptions of fictional (or semi-fictional) persons who represent your target market. So when you craft messages or create content, you ensure that they are tailored to your buyer persona to make them more personal and compelling for your audience.

And buyer personas don’t just help you in terms of messaging and content, they also help you get into the mind of your target market so you can predict their keywords.

Research your target keywords

Once you know who your target audience is and you’ve done the work of creating buyer personas, the next strategy to maximize your SEO ROI is to research your target keywords. As mentioned in the previous section, having a clear idea of who your audience is and what they need will be of huge help when coming up with keywords because you have already done the work of putting yourself in their shoes.

Using WorkPlays again as an example, let’s say they craft a buyer persona, Liz, who is a CEO of a small startup company. Because of financial constraints, Liz believes that it would be prudent to not rent an office and to just rent a coworking space whenever necessary. She and her team also live nearer to Las Piñas City than they do to Makati, so they would prefer to meet in that area every once in a while. How would Liz use Google to look for a coworking space?

Maybe she can search for “coworking space Las Piñas” since that is what fits her intent. “Coworking space” alone or “coworking space Makati” would not fit her search intent as predicted by the description of Liz’s needs.

Google Search results Coworking space las pinas

Since WorkPlays was able to optimize the keyword due to their knowledge of their persona’s intent, they show up as the first organic result in the Google SERPs.

There are various ways to perform keyword research, and at SEO Hacker we use tools such as Ahrefs and Mangools to help us with the task.

Create informative and optimized content

Keywords are only part of the game, however, as it is also important to ensure that content is of high quality. Let us say that you were able to identify your customer base and you were able to come up with good keywords to use. They won’t mean much if the content you create is subpar.

High quality content is integral to your SEO efforts as it attracts customers to your website, helps establish your brand, and frames you as a leader in your industry. Part of gaining people’s trust is to show them that you know what you are talking about, that you have the answers to their queries, and that you are willingly sharing those answers to your audience. High quality content also helps you raise your rankings quickly because people will naturally link to them and promote them. This sends a signal to search engines like Google that you are trustworthy. Always remember, although we are optimizing for search engines, people are at the core of our work. So, when people see your content as legitimately good and helpful, chances are Google will too.

For example, WorkPlays has this article on maximizing a coworking space in Las Piñas City.

how to maximize your coworking space in las pinas

This post includes not just tips and tricks, but even the benefits of working close to home. In reading the post, you will see that any professional or company who is on the fence as to renting coworking spaces could be persuaded because the tone of the post isn’t about selling WorkPlays, it’s about helping people figure out how they can make the most of their space.

This is also why here at SEO Hacker, we include high quality SEO copywriting in our SEO package. We understand that SEO is a long game, and that businesses usually already have too much on their hands for them to have to come up with high quality blog posts every week that are optimized and that they have to promote afterwards.

Build connections

As mentioned earlier, even high quality content needs to get promoted. Your hard work on your blog post could get wasted if it just sits there waiting for a reader to stumble on it. Two important ways to promote content that we do is link building and its main strategy, guest posting.

To illustrate, imagine you wrote a blog post on social listening and monitoring, then you shared it with a professional in the same industry, Alan, who saw it as a valuable resource. Perhaps you recommended tools or approached the topic through a different angle. Now, let us say that Alan wrote a topic connected to yours and linked to your article. That means you got a backlink. The act of sharing your articles and other forms of content to webmasters that they may see as a valuable resource and potentially link to in their own content, that’s link building.

On the other hand, guest posting is when you contribute to another website a piece of high quality content that their audience can appreciate and value. When you’re featured in various websites and you have respected professionals featured in yours, you become more legitimate and trustworthy in the eyes of your audience. You get to build your name and your brand.

It is important to note that link building and guest posting are not easy tasks. Before you get a backlink or a slot in the blog of a webmaster, you have to make the effort of building that connection first. Retweet them, comment on their posts, and just engage with their work so you can get noticed.

Aside from that, you also have to ensure that the sites you’ve picked are good quality websites and that you engage with more than one webmaster so that your backlinks are from more than one domain. Check out our article on why your link building campaign might not be working.

Utilize local SEO for higher ROI

When you search for a specific product with the intent to buy, you typically look for stores near you, right? Another great strategy that we preach to maximize your SEO ROI is to utilize local SEO. Local SEO is optimizing your website to rank for keywords specific to your location. Like WorkPlays optimizing for “coworking space Las Piñas,” you can also choose keywords that will help you get searched based on your location.

Utilizing local SEO helps you become more visible to your target audience – in this case, the ones who aren’t just looking for information, but those who have the intent to purchase. One of the tasks then is to ensure that your business information is complete and accessible online, so we strongly suggest using Google My Business as one of your first steps. There are various other strategies to utilize local SEO, and we have written about them in this article.

WorkPlays Google My Business

Make your website fast, responsive, and accessible

Let’s say you are getting searched on Google and your target audience believes that you have information and products that are helpful to them. But then they enter your website and it’s slow and filled with clutter. Chances are, they are going to bounce from your website and just head to another one that’s faster, more responsive, and more accessible. That hurts your SEO ROI.

Website traffic may not be a ranking factor according to Google, but it is a good measure of your SEO efforts and how useful and accessible your website has become. Always remember that when we optimize, we aren’t just optimizing for search engines. We are optimizing for people. So, your goal should be to ensure that your website meets a user’s need and that it’s accessible enough for the users to actually get to the answer they’re looking for.

For a more concrete illustration, let’s say that your business is candle-making and you want to look for easier ways to get it done. You found an article that seems like it has exactly what you need, but then it takes forever to load and when it does, the page has multiple pop-ups, the text keeps moving because of ads, and it generally isn’t a pleasant experience. Would you stay in that article (if you had enough patience to let it load at all)? Most likely not, and you’ll just open a bunch of other articles so you can have enough information to meet your needs.

Measure your SEO ROI

Now that you’ve done all of these, the question is if your efforts worked at all. Two main factors we check at SEO Hacker are keyword rankings and traffic. The main goal after all is to be on the first page of the SERPs, if not the top of the SERPs. That is why when you invest in us, you can bet that we check these every day.

But that’s in checking if the efforts worked. How do you measure your SEO ROI? Remember the first strategy, identifying your goals? By setting them up early, you get to see how your SEO efforts affect your conversions over time. If your goal is successful purchases, then you can compute the difference in each month. If your goal is increasing your subscriptions, you can check those too in the Google Analytics you’ve set up. That is why as I’ve mentioned in the first strategy, identifying your goals early in the game is crucial as it provides you a benchmark that will help you measure your progress.

Here is an article that can help you calculate the returns of your efforts.

Here in SEO Hacker, we give a complete, transparent report to our customers every month. Our customers always know our progress and what the ROI of our SEO efforts are. Some of our customers even show us their quarterly revenue so that we can see exactly the impact of our SEO efforts.

Be flexible

Lastly, it is important to know when to adjust when something isn’t working or when it can be improved. We have various guides on performing an SEO audit that you can check out, such as this beginner’s guide. Audits don’t just need to be performed when the website is new, they need to be performed every so often – especially when rankings are fluctuating.

No one benefits from being rigid in this game. That is why I’ve said multiple times across articles that I’ve written that SEO is a game of experimentation and that it needs a holistic approach. In the first place, search engines such as Google release updates every so often, and it is part of our job (or yours, if you’re doing this on your own) to make sure that we know how to adapt when updates are released. To maximize your SEO ROI, you also need to exercise that same vigilance and adaptability.

Good luck!

Source link

Continue Reading


DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice



DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice

In an open letter released on July 5, 2022, the three search engine chief executives outlined 10 principles to enable internet users to change their default search engine effectively.

The release, entitled “10 Principles for Fair Choice Screens and Effective Switching Mechanisms,” comes on the same day the European Parliament adopts the Digital Services Act (DSA).

This groundbreaking political agreement aims to protect consumers by establishing a new standard to hold dominant online platforms, or gatekeepers, liable for illegal and harmful content. Companies designated as gatekeepers include Google, Meta, and Twitter.

Fair Choice Seeks to Break Away from Gatekeeper Defaults

The letter, signed by Gabriel Weinberg, CEO of DuckDuckGo, Christian Kroll, CEO of Ecosia, and Corinne Lejbowicz, president of Qwant, calls for a set of 10 “common-sense” principles that will improve online user experience.

The executives state in the letter:

“Choice screens and effective switching mechanisms are crucial tools that empower users and enable competition in the search engine and browser markets. Without strict adherence to both clear rules and principles for fair choice screens and effective switching mechanisms, gatekeeping firms could choose to circumvent their legal obligations.”

The principles outlined suggest that users should have a choice screen for search engines, web browsers, and virtual assistants upon initial platform use. They also call for these screens to be offered periodically, at any time when “users are in the mindset to change core services, and major software updates can reset or affect gatekeeper-controlled search and browser default settings.”

It also stressed switching services should be applied across access points, be prominently displayed as top-level settings, and be free of charge.

Adoption Could Cut into Google’s Market Share

Should these principles be adopted, it could lead to the signatory companies and other search engines claiming a more significant piece of the search engine market. Google currently accounts for more than 90% of all internet searches worldwide.

This could have rippling effects through the search engine optimization and digital marketing industries, as optimization tactics would have to be adjusted for these other algorithms.

However, one of the conditions of the DSA is to enforce increased transparency measures on online platforms, including revealing how algorithms work for recommendations. The goal is to create a more level playing field between gatekeepers and smaller companies.

Additionally, as the three signatories, along with other smaller search engines, do not collect personal data about users, digital marketers would be required to find other means of targeting display ads, PPC, and other campaigns that rely on Google data.

Source: DuckDuckGo

Featured Image: VectorMine/Shutterstock

Source link

Continue Reading


Google Ads Diagnostic Insights On Overview Page



Google Ads Diagnostic Insights On Overview Page

Google Ads has added the diagnostic insights on the Insights and Overview page of the ad console. Diagnostic insights help you identify common reasons why your campaign may not be serving or getting conversions.

Google announced this saying the reason they added this was because “it can be difficult to identify and troubleshoot these issues in a timely fashion.”

The diagnostic insights will highlight when a given campaign’s ads are not running due to all ad groups being paused, account suspensions, or low Ad Strength, among other diagnostic checks.

After you submit a campaign, diagnostic insights are an easy way to see where you’re at in the campaign serving process. In addition, they can automatically identify issues that range from ad policy, billing, budget, bids, and more. Clicking on “Show all campaign diagnostics” gives you a more detailed breakdown for the following:

  • Account status
  • Billing status
  • Policy review
  • Conversion tracking
  • Campaign budget
  • Bid strategy target
  • Campaign status
  • Ad strength

This tool was available in April 2022 but not on the overview or insights page.

Forum discussion at Twitter.

Source link

Continue Reading


6 Best WordPress Review Plugins For 2022



6 Best WordPress Review Plugins For 2022

If you want to increase traffic to your WordPress site, boost your SEO, or bring in more sales from your WooCommerce products, you will benefit from installing a WordPress review plugin on your website.

By having reviews for your services or products and increasing social proof, you’re more likely to draw new customers to your business and retain existing ones.

Reviews are one of the most powerful sources of marketing and the best part is, they’re also free!

Collecting reviews from your customers and clients is also a great source of feedback.

This will allow you to make changes and improvements to your products and customer experience as well as form a relationship with your customers.

Not only does this increase the chance that they will become a repeat customer but they will also be more willing to recommend you and your services or products to others.

Choosing A WordPress Review Plugin

As with choosing any plugin, you want to make sure the review plugin you install on your WordPress site is going to be reliable and safe.

Before installing a review plugin, first, make sure that it has good reviews and ratings.

When browsing plugins, you will see a star rating and in brackets will be the number of reviews.

The higher the star rating and the number of reviews, the better.

You also want to check how many active installations the plugin has.

Again, the higher the number of active installations, the better, as this means that more people are using the plugin on their website.

And lastly, make sure the plugin has been tested with the latest version of WordPress.

Screenshot from WordPress, June 2022
ratingsScreenshot from WordPress, June 2022

Here are my top six WordPress plugin recommendations. These will provide an attractive and easy-to-use review process for your website.

All of the listed review plugins have been tested with WordPress 6.0 and have excellent ratings among over 20,000 users.

1. WP Review Pro

WP Review Pro pluginScreenshot from, June 2022

If you are looking for a truly comprehensive review plugin, you cannot go wrong with WP Review Pro.

WP Review Free includes all of the basic features, but it is well worth the $67 to upgrade to the pro version for unlimited sites to unlock the full feature set.

With WP Review Pro, you get unlimited color selections, and a variety of rating options, such as stars, percentages, thumbs up/down, points, or a circle rating.

The plugin supports 19 rich snippets and works seamlessly with Facebook, Google, and Yelp reviews in order to extend your reach.

Highly customizable pre-defined designs make it easy to match your branding or other popular review platforms.

2. Site Reviews

Site Reviews pluginScreenshot from WordPress, June 2022

Site Reviews is a simple review plugin that allows users to leave a review through a customized form.

Reviews use a 1 to 5-star system and are filterable.

You can also pin favorable reviews to the top so that they are the first reviews that customers see.

Site Reviews can also be used with WooCommerce via a free add-on to replace the WooCommerce Reviews with Site Reviews for the products in your WooCommerce store.

The plugin can be used as a shortcode, custom Gutenberg block, or widget and it supports native Elementor widgets to accommodate various theme and builder types and is free.

3. Plugin For Google Reviews

Plugin for Google Reviews pluginScreenshot from WordPress, June 2022

Plugin for Google Reviews specifically displays ratings and reviews from Google, using a public Google API.

The free version will limit you to displaying five Google reviews while the Business version, which runs $85/year for a single site, uses an API for your Google Business account, allowing unlimited Google Reviews.

The upgrade will also give you unlimited Yelp and Facebook reviews and will sync your accounts for automatic updates.

You can also mix and match reviews and customers can leave a review through your website for the other platforms.

Want to put your best reviews at the top?

Use the filter feature to display reviews in the order you want.

Five themes are available and reviews can be displayed using a widget, shortcode, or Universal HTML/JavaScript.

4. Customer Reviews For WooCommerce

Customer Reviews for WooCommerce pluginScreenshot from WordPress, June 2022

The Customer Reviews for WooCommerce plugin allows customers who have shopped in your store to leave written reviews and photos to increase your social proof and bring in more customers.

You can have an email automatically sent when a customer makes a purchase asking them to leave a review. You can even send coupons to those that do leave a review.

The plugin also integrates with a service to verify the authenticity of reviews.

Customer Reviews for WooCommerce uses ratings and voting review types, as well as customer-submitted photos. Reviews can also be filtered.

There is a free Basic version but for more customization and professional features, you will want to consider the Professional version for $49.99/year.

5. Starfish Reviews

Starfish Reviews pluginScreenshot from Starfish Reviews, June 2022

The Starfish Reviews plugin uses a funnel system to sort positive and negative reviews.

The plugin is set up in the WordPress dashboard and can link to Google, Yelp, Facebook, and a number of other third-party review platforms.

In the first step of the review, a positive or negative review choice is shown.

If the positive review is chosen, you give the customer single or multiple options of where they can leave their review.

If a negative review is chosen, the feedback will be sent back to you and they can be prompted for more information.

Depending on the restrictions of the review platform(s) you are using, you can choose not to allow them to post a negative review or allow it.

A very limited version of the plugin is available for free on and Starfish Reviews also has multiple paid tiers starting at $37 per month.

6. Taqyeem

Taqyeem pluginScreenshot from, June 2022

The Taqyeem WordPress Review Plugin creates beautiful custom reviews that can be added to pages, posts, and custom post types.

You have unlimited color and review criteria customizations with a choice of over 500 Google Fonts to match a variety of branding.

Rating styles are points, percentages, and stars and multiple options are available for the rating image. Reviews can be displayed by Best, Recent, and Random.

The Taqyeem plugin uses Google Rich Snippets for optimal viewing through search engines.

The plugin has a one-time purchase price of $29 through CodeCanyon, which includes six months of support. Additional support can be purchased.

Choosing The Best WordPress Review Plugin In 2022

With over 1,000 WordPress review plugins available to choose from, it can be hard to know where to begin.

When choosing any plugin for your WordPress site, be mindful of the star rating, reviews, active installations, and compatibility with the latest version of WordPress.

There are plenty of free review plugins for WordPress that are reputable and reliable, but paid review plugins may offer the additional features that you require.

Displaying reviews from customers and clients on your website is great for marketing and establishing trust with your audience so it’s worth taking the time to choose a review plugin that is going to work seamlessly on your WordPress website.

More resources: 

Featured Image: Jirsak/Shutterstock

Source link

Continue Reading


Copyright © 2021