Connect with us

Marketing

Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success

Published

on

Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success


It’s the quietest time of the year.

As people use up their vacation days, few remain at work during the days after Christmas and before New Year’s Day.

If you’re one of the few working during that week, you might feel stuck. Emails go unanswered. No feedback arrives, so you can’t move that article or video to the next stage. New projects lie fallow, waiting for the necessary stakeholders to return.

Web surfing and doomscrolling only fill so much time. What’s a content marketer to do with these meeting-free days? Instead, plan your expected downtime – whether it’s now or some other time in the year – to improve your skills and get the stuff done you never seem to find time to do.

I asked the #CMWorld Slack community and Twitter followers to share what they would plan to do at work when few others are around.

Spend time on professional development

“Slow periods are great for education,” says Danielle Love, content marketing strategist. “It’s a great time to watch those Content Marketing World sessions I missed. I also have an email folder of webinars I signed up for but didn’t get the chance to watch live.”

TIP: Content Marketing World participants have until Dec. 31, 2021, to catch any of this year’s presentations.

Use slow times at work to catch up on those webinars you never watched or #CMWorld sessions you missed, as @daniellewriter does via @AnnGynn @CMIContent. Click To Tweet

Fellow content marketing strategist Ali Orlando Wert agrees. “I have a certification I’m hoping to wrap up during that ‘quiet’ time of year,” she says.

While that may keep Ali busy, she thinks slow times are helpful to think through an idea or strategy that you wouldn’t otherwise have time to work on. “I’ve got a backburner list,” she says.

Slow times are helpful for tackling the list of ideas you haven’t had time to get to, says @AliOrlandoWert via @AnnGynn @CMIContent. Click To Tweet

Hannah Szabo, who has worked in content marketing, says she spends that time studying topics outside of marketing. (She says she’s all about Range: How Generalists Triumph in a Specialized World.) For example, she recently finished a 30-hour course on financial statements from LinkedIn Learning.

Connect with old and new

Content strategist Brian Piper uses the time to research conferences he might want to attend or where he might want to present. But he doesn’t stop there. He looks for new communities and online events and touches base with people in his network he hasn’t contacted for a while.

Content community builder Vanessa Cariba does something similar. “I make a point of saying hello to my networks or finding new alliances to meet with on Zoom. As a freelancer, connection is a bridge of opportunity,” she says.

@vanessa_cariba uses quiet time at work to say hello to people in her network or find new people to meet with over Zoom to build bridges to freelance opportunities via @AnnGynn @CMIContent. Click To Tweet

Analyze numbers and processes

Content marketers know the value of data and analytics, but time to work on them often disappears. Helpfully enough, technology never takes a vacation. You can access the data even when no one is working.

“Whether it’s writing code, experimenting with new tools, or working with data from clients or third parties, downtime is all about building the next generation of data and analytics for the next uptime,” says data scientist Christopher S. Penn.

Use downtime to work on data and analytics for the next uptime, as @cspenn does via @AnnGynn @CMIContent. Click To Tweet

Cathy McPhillips, a chief growth officer, takes the time to not only organize her files but also to reflect on and adjust her systems. For example, she takes time to figure out why she downloaded the same report 12 times rather than remembering where she put it.

“I think about goals for the following year and how I can set myself up for success,” Cathy says, noting she also intends to dive into the three-foot stack of books waiting for her to read.

Use quiet workdays to think about goals for next year and how to set yourself up for success, says @cmcphillips via @AnnGynn @CMIContent. Click To Tweet

SEO copywriter Adam P. Newton can relate. He says he uses his time to read his backlog of articles from Content Marketing Institute, Jay Acunzo, Andy Crestodina, Ann Handley, and more.

Focus on content creation

Content marketing strategist Maureen Jann finds the quietness of downtime ideal for uninterrupted concentration. “I always gravitate toward disruption. This is the time of year that I can head down in production mode without the lure of interaction,” she says.

And executive Katie Robbert spends the time writing – mostly ugly drafts that she compiles in a folder. “When I need to put a polished post together, I go back and see what ideas are the most formed,” she explains.

Write rough drafts during slow days, suggests @katierobbert. When you need a post, pick the most formed idea to polish via @AnnGynn @CMIContent. Click To Tweet

Get it done

As great as these suggestions are, some people struggle to get things done during those quiet days. Try these ideas to avoid starting the new year feeling that you wasted your precious downtime:

  • Set mini goals. Be realistic in identifying what you want to accomplish. You aren’t going to watch every webinar you missed in 2021. However, you can feasibly watch three 60-minute webinars. Pick one thing to complete each day.
  • Schedule time on your calendar. Block out no more than 90 minutes per task. Write the details of precisely what you will do in the appointment entry. Make sure to turn notifications on so you get a warning 10 minutes before the start time. (Schedule at least a 30-minute appointment in between these appointments so you can take a break.)
  • Plan for the next day. About 15 minutes before you finish each day, look at your remaining scheduled tasks. Do you still want to do the things you blocked time to work on? Is there something you would rather get done? Make sure you’ve set time blocks to work on things you want to accomplish. Otherwise, you’ll ignore those calendar notifications and end up doing nothing productive.

And while most people want to be productive during the downtime, make sure to take it easy, too. If you just go, go, go, you may not benefit from that “alone” time. Instead, ensure you come away feeling rested and ready when your coworkers return the hustle and bustle to your workdays.

HANDPICKED RELATED CONTENT:

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

Cover image by Joseph Kalinowski/Content Marketing Institute





Source link

Continue Reading
Comments

Marketing

ActionIQ rebrands and launches CX Hub

Published

on

ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


Get the daily newsletter digital marketers rely on.


Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

Continue Reading

Marketing

Old Navy to drop NFTs in July 4th promo update

Published

on

Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


Get the daily newsletter digital marketers rely on.



About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



Source link

Continue Reading

Marketing

Are you still using spreadsheets to manage your work? Take our poll

Published

on

Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


Get the daily newsletter digital marketers rely on.



About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

Continue Reading

Trending

Copyright © 2021 Liveseo.com