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20 Webinar Landing Page Examples That Will Boost Conversion Rates

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20 Webinar Landing Page Examples That Will Boost Conversion Rates


Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to your webinar is to have a good webinar landing page.

A webinar landing page gives audiences a first impression of the quality of your webinar. Designing a webinar landing page can seem daunting. Fortunately, there are many outstanding webinar landing page examples online that can give you some inspiration.

Webinar Landing Page Examples

To help you craft the perfect landing page for your webinar, I’ve gathered 20 examples from various companies.

1. Slack

This webinar landing page is minimalist and straightforward while featuring an interesting image that corresponds with the topic. If you scroll down, you’ll find a paragraph that clearly states the purpose of the webinar and who benefits from tuning in. To the left of the paragraph is an easy-to-fill-out registration form that further enforces the fact that the webinar is meant for business professionals.

The landing page is also easy to share with others thanks to the social media buttons featured above the paragraph.

Webinar landing page example from Slack

2. CXL

CXL’s webinar landing page features multiple calls to action:

  • “Join this workshop to learn what are the real benefits of Google Analytics 4 …”
  • “Get unlimited access”
  • “Watch on demand anytime”

These CTAs concisely explain the point of the webinar and persuade visitors to register and tune in. The “About This Workshop” and “What You’ll Learn” sections give better context around the topic.

The registration form is also simple and doesn’t require a lot of information — just the visitor’s first name, last name, and email address.

Webinar landing page example from CXL.

3. Google

The colorful illustration captures the visitor’s attention, and the copy is easy-to-read thanks to the bold headlines and detailed paragraphs. The CTA button also encourages visitors to view the recorded webinar.

Webinar landing page example from Google

4. HealthCheck360

This webinar landing page gets straight to the point by immediately having the registration scaled large against a dark background.

Webinar landing page example from HealthCheck360

5. Salesforce

Salesforce uses big bold lettering for its headlines and hotline. Its registration form also features a call to action at the top. Combined with the unique image to the right of the form, this landing page is both visually appealing and easy to navigate.

Webinar landing page example from Salesforce

6. P&G

The topic of the webinar is emphasized by the bold white text against a blue background. The professional tone of the webinar is further made clear by the corresponding image of what appears to be a meeting. The web copy above the registration form explains the key takeaways of the webinar.

The landing page also features a section under the registration that encourages visitors to sign up for job alerts and forms of communication.

Webinar landing page example from P&G

7. ThoughtSpot

ThoughtSpot keeps the landing page for its webinar clean and organized with bold lettering over a geometric image.

Webinar landing page example from ThoughtSpotThe paragraph below includes everything visitors need to know about the webinar and its purpose. Even better, below the paragraph are images of the webinar speakers and their roles in the company to lend credibility.

Webinar landing page example from ThoughtSpot

8. Alibaba

Alibaba’s webinar landing page features a video and a CTA button encouraging visitors to watch the recorded webinar immediately.

8 Alibaba

9. LinkedIn

This landing page prioritizes simplicity and ease by featuring a bulleted list of key takeaways from the webinar and allowing LinkedIn members to easily autofill the registration form.

Webinar landing page example from LinkedIn

10. Zoom

This landing page shows Zoom hosts regular webinars five days a week at specific times, and there are several points on the page where those who are interested can register.

10 Zoom

11. Schneider Electric

Schneider Electric uses a bold graphic with the word “Innovation” in big, bold green letters against a green background. Below the image is the headline, which stands out thanks to its bright green lettering. Registering is easy and even allows visitors to pick the specific sections of the webinar they are interested in viewing.

Webinar landing page example from Schneider Electric

12. Airbnb

Airbnb uses multiple images to catch visitors’ attention. It also tells visitors the webinar is about 60 minutes long, which will allow viewers to set aside the time needed to watch and take notes. Though this webinar is sold out, the page is still valuable to visitors because it features a CTA button that will take them to similar events being held on the website.

Webinar landing page example from Airbnb

13. Bosch

Though the page could be improved by including bolder texts and an interesting image for its webinar landing page, the registration form is front and center and easy to fill out. Those who prefer a straightforward, no-nonsense approach may appreciate this page.

Webinar landing page example from Bosch

14. Cisco

Cisco uses a countdown to let viewers know when the next webinar will be hosted. To join ahead of time, viewers can click the “Add to Schedule” button and either sign in or create an account.

Cisco Webinar

15. Trello

Trello sticks to the minimalist approach and forgoes any vivid imagery. Instead, the company uses bold lettering and the company logo, followed by a paragraph that explains the purpose of the webinar. The yellow CTA button at the bottom of the landing page encourages visitors to watch the webinar on demand.

Webinar landing page example from Trello

16. Adobe

Adobe uses gradient colors to draw the viewer’s eye to the text highlighting the webinar’s topic. Under the image is a paragraph that goes into greater detail about what viewers can expect and the registration form is neatly displayed to the left.

Webinar landing page example from Adobe

17. Grab

The webinar topic is made obvious thanks to large bold lettering on the landing page’s banner. The banner includes the topic, the date of the webinar, and a CTA.

Webinar landing page example from Grab W

18. Prudential

Prudential is a great example of what to do after a webinar is over and visitors find your landing page. The name and parts of the webinar are displayed in bold and there is a brief sentence or two describing the topic. Below the copy is a CTA button that directs viewers to watch the recording and download the slides.

Webinar landing page example from Prudential

19. Oracle

The design for Oracle’s webinar landing page is simple yet visually interesting. The large white headline shows the subject of the webinar. If you scroll down, you’ll see a peaceful image of a woman on her bike and a paragraph giving greater insight on the left. The bottom of the page has images of the webinar’s speakers and their roles to add legitimacy.

Webinar landing page example from Oracle

20. Gartner

Gartner doesn’t rely on imagery at all. Its webinar landing page features a huge headline followed by the time, date, and length of the webinar, followed by a paragraph explaining the topic and key takeaways.

The registration form features a strong CTA and only requires a work email, making it incredibly simple to register.

Webinar landing page example from Gartner

Webinar Landing Page Best Practices

While it’s good to have your own unique approach to creating the best webinar landing page for your company, it’s important to adhere to the following best practices:

  • Include a clear, catchy, and concise headline to grab the reader’s attention.
  • Write an engaging body paragraph that expresses why readers need to tune into the event.
  • Include high-quality, eye-catching imagery.
  • Include strong CTA buttons that urge visitors to register and tune in so they can be converted leads and paying customers.

If you’re unsure of where you can find the proper tools to host a webinar, ON24 is a company that provides many kinds of products and services that can make virtual event hosting and webcasting simple.

Furthermore, eWebinar and Wistia are two more companies that have excellent tools for webinar and video hosting respectively.

Now that you have examples of webinar landing pages and best practices to keep in mind, you’re ready to start designing your page!

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How to turn the great buyer resignation into B2B career opportunities

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Create a B2B GTM strategy that buyers, execs and revenue teams love


Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell.

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “Great Buyer Resignation.” This phenomenon has progressively intensified over the last five years and is both a challenge and an opportunity for B2B marketers.

A reality check

Let’s tackle the B2B challenge first by capturing today’s reality. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. Sales has limited access to prospects and customers. We know the facts. According to Gartner, more than two-thirds of the buying process is complete before buyers engage directly with a brand rep. Only 17% of the B2B buying process time is spent with a salesperson across all suppliers. And this scenario is only accelerating as digital native professionals become influencers and decision-makers.


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To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Cringe — here come the automated nurture and cadenced phone calls.

Compounding the challenge, prospect and customer outreach happens in silos via one-off campaigns, isolated channels and focused functional teams. And data is being used to justify spending rather than apply buyer and account intelligence to deliver more timely information, better buyer engagement experiences, and more creative outreach.

The change and challenge revenue teams face are real.

Marketing’s impact opportunity in the buyer and customer generation lifecycle

With change comes opportunities for B2B marketers who understand, embrace and develop a smarter approach to identify, engage and delight buyers. And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects.

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth.

1. Drive the shift from push to pull marketing

We often focus our effort on pushing email, cranking out business development representative calls, blasting ads and putting up forms to engage B2B pros. The breakthrough strategies are built around moving from pushing stuff at prospects and customers to pulling buyers through their process. Give them control. Provide options and let them guide their own journey, based on their needs, with value-added assistance. This is an art and science to master. This playbook and skill-set is, and will continue to be, highly coveted.

2. Focus on moments we create, not just those touchpoints we capture

Capture” is primarily what we do today in the form of paid media engagement to generate leads, drive web traffic and white paper downloads, and sponsor events to scan and swipe badges. The best marketers are flipping this model and asking, “How can we create moments for the buyer?”

Moment creation requires a proactive, experiential mindset putting ourselves in the shoes of our most coveted buyers and accounts. Breakthrough moments and experiences can be done through:

  • Product-led growth (PLG).
  • Interactive and self-guided applications and videos.
  • Personalized workshops for prospective buying teams at your target accounts.
  • Curated web pages that feature topical and popular content aligning with themes your buyer has been researching or engaging with over the last quarter.

It doesn’t have to be over complicated.

3. Master the full customer lifecycle

Today’s market realities and company growth mandates underline the need to build GTM models, strategies and resources around the entire customer lifecycle. With today’s prevailing Annual Recurring Revenue (ARR), Software-as-a-Service (SaaS) and cloud subscription customer financial models, 50 to 70% of the profit comes from existing customers.

For a deeper perspective, a five percent increase in retention results in an estimated 25 to 95% increase in revenue.

4. Embrace data intelligence and science

We will not be effective marketing leaders or pros without the ability to access, use and interpret data. At a minimum, we must be proactive in using data to understand markets, customers, accounts and market trends. The ideal case is to be confident in turning data into insights and actions and applying data science to help guide investments, programs and experiences. Data cannot be used simply to justify or defend marketing spend.

The most in-demand marketing skills in a B2B buyer-driven world

Let’s look at a few past examples of marketing career breakthroughs to plot the future. Ironically, the emergence and mastery of marketing automation tools, data and campaigns created a generation of what turned out to be the marketing operations (MOps) profession. It’s become a well-compensated, highly respected and in-demand role. In another example, the rise of account-based marketing (ABM) created a shift of sales support-focused field marketers to revenue generation-focused members of the GTM team.

Based on the Great Buyer Resignation reality and market shifts, here are a few high-impact career opportunities for talented pros who want to up-level their professional world while positively impacting their company’s growth. It is important to point out these re-imagined roles all focus across the customer lifecycle and obliterate internal silos whenever and wherever possible.

  • Growth marketing: This high-impact role is the next level of demand marketing, which today has largely been focused on digital and paid media spend to generate qualified leads or pipelines. Growth encompasses the full customer/buyer lifecycle of revenue generation in today’s Annual Recurring Revenue (ARR) and Software-as-a-Service (SaaS) subscription world. It also focuses on identifying and activating the markets, drivers and industries to grow revenue and expand the company’s total available market (TAM).
  • Journey architects: To align with best-fit buyers and accounts, this craft is an ability to use buyer and account intelligence to create experiences to more naturally pull a buyer or buying group through their journey. With a full view across buyer channels and company touchpoints, this role expands beyond marketing to ensure more timely information. For perspective, this is the buyer-driven outgrowth of what was integrated marketing.
  • Revenue ops: It is very difficult to identify and engage buyers and target accounts if your view is only on sales, marketing, customer success or finance. This progressive function demands a full view of buyer and customer lifecycles. It unifies and analyzes data to empower the rest of the front-line, customer-facing players to act on intelligence and insights.

The bottom line on what buyer resignation means for our marketing careers

Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics. If you see a new role or transformation opportunity inside your organization or at a new company, raise your hand and dive in. These are the times when careers are made and energized.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About The Author

Scott Vaughan is a B2B CMO and go-to-market leader. After several CMO and business leadership roles, Scott is now an active advisor and consultant working with CMO, CXOs, Founders, and investors on business, marketing, product, and GTM strategies. He thrives in the B2B SaaS, tech, marketing, and revenue world.

His passion is fueled by working in-market to create new levels of business and customer value for B2B organizations. His approach is influenced and driven by his diverse experience as a marketing leader, revenue driver, executive, market evangelist, speaker, and writer on all things marketing, technology, and business. He is drawn to disruptive solutions and to dynamic companies that need to transform.



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Grow revenue streams through web accessibility and compliance

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Grow revenue streams through web accessibility and compliance


1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone.

It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.

Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

Register today for “Agencies: Grow Revenue Streams Through Web Accessibility & Compliance,” presented by accessiBe.


About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.



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Why Sales Teams Should Care about the Fake Web

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Why Sales Teams Should Care about the Fake Web


The issue of the Fake Web has been all over the news lately. Perhaps most notably, Elon Musk delayed his deal with Twitter until they agreed to further transparency around bots and fake users. Additionally, a viral tweet about the increase of fake internet traffic also attracted the attention of Salesforce CEO Marc Benioff.

All of this is probably not a surprise to anyone on the pulse of technology news. But it is reasonable to wonder: What does this have to do with sales?

For starters, reports show that $115 billion is lost each year in sales labor costs due to bots and fake users.

To help connect the dots here, we’ve outlined a few specific ways these bad actors impact sales teams on every level and ultimately hurt businesses bottom line.

Sales teams end up wasting time on bad leads.

Time is critical in the sales cycle. Leads need to be acted on quickly before they lose interest or forget they requested to be contacted completely. For this reason, sales professionals put a lot of time and effort into crafting the perfect email sequences, following up with leads, and nurturing these leads until they are ready to buy.

But sometimes leads that were once considered “hot” go silent. This can be because they genuinely lost interest, their priorities changed, they realized they didn’t have budget for a specific line item, or they went with a competitor. Other times leads go cold because they were never really leads to begin with – they were bots and fake users.

When this is the case, it is not only frustrating and disappointing, but it also takes time away from real genuine leads who could have used more attention. Since time is money, this is also reducing the potential revenue a business could be bringing in.

Inventory numbers become inaccurate.

For companies that sell items of limited quantities (retail brands, ticketing services, tourism and travel companies, concerts and sporting events, etc.), it is important to keep track of how much inventory is available. They want to ensure that customers are able to purchase available items while not misleading anyone into thinking something is available if it is sold out in actuality.

Obviously, a bot can’t go to a concert or put on a pair of exclusive sneakers, but they skew inventory numbers through a variety of malicious practices.

This can take the form of scraping information and reselling at a lower price on other sites, which causes businesses to overstock and undersell. It can also come in the form of bad actors committing credit card fraud by using fake or expired cards, which causes the business to lose both the product and the revenue. Additionally, bots can be programmed to instantly buy thousands upon thousands of items before real users ever have the chance to purchase.

All of this throws off the sales cycle by making it impossible to determine how much genuine interest for certain goods and services there is in the market.

Trust is lost between sales and marketing.

Many sales cycles start with marketing. A future customer might first hear about a brand through social media. Or maybe they discovered a company in a search query. Perhaps they saw a few paid advertisements and decided to dive deeper. Marketing is a critical component of driving pipeline and ultimately revenue.

Sales teams know that when leads show up in their database, it didn’t come out of thin air – it was likely a result of marketing. But when there is a pattern of marketing leads having fake names or emails, or appearing promising but randomly going silent – sales teams start to question the legitimacy of all marketing leads.

If there are bots and fake users entering the funnel and being passed off to sales, it decreases the overall quality of marketing leads, and consequently decreases trust.

For all of these reasons and more, many teams are adopting Go-to-Market Security to ensure all the hard work sales and marketing teams put in each day isn’t hindered by the Fake Web.





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