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Top SEO Trends Every Marketer Needs to Know in 2021

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Top SEO Trends Every Marketer Needs to Know in 2021


Search engine optimization can help companies significantly increase their online visibility and sales. What’s great about SEO is that you can learn how to do it yourself online and it won’t cost you a penny. However, it does take a lot of time to master search engine optimization. One of the most challenging thing about learning SEO is that it’s constantly evolving.

You always have to become familiar with new trends to retain or improve your rankings. Here are some of the most important trends that should play a role in your 2021 SEO strategy.

Follow the EAT Principle

The EAT framework was introduced by Google several years ago, but it’s now more important than ever to follow it because a huge amount of your traffic may depend on it. The EAT framework was conceived with the idea to provide Google users with better search results. It’s based on three different factors – expertise, authoritativeness, and trustworthiness.

The main purpose of this framework is to give ranking advantages to websites with quality content. The first EAT factor is expertise, which you’re required to display in your content. Essentially, you have to display knowledge that’s at the same level or higher than your competitors to outrank them.

Being an expert in a certain field will allow you to craft useful content, but that’s only one piece of the puzzle. You also have to display authoritativeness. To do this, you have to secure links from authoritative websites and pages relevant to your industry. Even if your business gets mentioned on another site, it can positively impact your rankings.

Finally, trustworthiness is another major factor imperative in SEO strategies in 2021. Let’s say that you have a paper writing service that you want to promote online. It will be hard for you to attract new customers if your website isn’t trustworthy. Some of the ways you can display trust include providing users with an easy way to contact you, associating your web page with a physical location of your business, having a privacy policy, and switching your domain from HTTP to HTTPS.

Local SEO

With more businesses with an online presence than ever before, local SEO has become fundamental for reaching customers in your area. This is crucial for every business owner that has a company with a physical location. Although you should definitely optimize content, headers, meta descriptions, and tags to target local audiences, your main focus for a good local SEO strategy should be to create a Google My Business (GMB) listing.

When Google provides users with local results, their algorithm looks for companies with complete and accurate information. If you set up a Google My Business listing for your firm, you’ll be favored for local searches. Some of the most basic information you need to add to your GMB page includes your business address, opening hours, phone number, website address, and category.

It’s always a good idea to add numerous photos that clearly display your business, as well as the goods you provide. Encourage your customers to write reviews about your business on Google, as this plays a huge role in rankings. You can also build trust with consumers if you regularly respond to reviews that you get on your GMB page.

Voice Search

Alexa, Siri, and Cortana have become insanely popular ever since virtual assistants were first introduced. They allowed users to search for information online more easily, which heavily impacted common search queries. While most people usually only enter a few keywords in their queries when they’re typing, voice search is more about posing complete questions.

What this tells you about user behavior online is that many people are looking for an answer to a specific question. You can improve your Google rankings by including FAQ sections on various pages on your website. Research what are some of the most common questions consumers in your industry have and write useful answers.

Long-Tail Keywords

You can greatly increase your conversion rate if you optimize your content for long and specific keyword phrases called long-tail keywords. Long-tail keywords are somewhat associated with voice search, but many consumers type them when they’re close to a point of purchase.

What’s great about these types of keyword phrases is that there’s less competition for them, which means you have a better chance of grabbing the first spot on search results pages. Although it won’t provide you with a substantial increase in traffic, optimizing for long-tail keywords will effectively help you turn visitors into leads. While your main objective with this approach should be to rank for long phrases, it also helps you achieve rankings for short keywords.

Summary

Every business owner should update their SEO strategy often. As technology evolves, so does user behavior on the internet. It’s common for strategies that yield good results to become significantly less effective after a few months. That’s why you should always stay up to date on the newest SEO trends.

Author’s Bio:

Charlie Svensson is a freelance writer and digital marketing specialist. Apart from writing articles for various online magazines and blogs, Charlie also likes to help college students with their essays. He currently works at my-assignment.help, offering his services to countless students in English speaking countries across the globe.



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How is the Blockchain Shaping the Digital Marketing Automation Tools?

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How is the Blockchain Shaping the Digital Marketing Automation Tools?


It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.

Conclusion

As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.



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Marketing operations talent is suffering burnout and turnover

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Marketing operations talent is suffering burnout and turnover


“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Product Market Fit with Scott Cunningham [VIDEO]

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Product Market Fit with Scott Cunningham [VIDEO]


Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/

Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunningham/

NEW for 2022! Become an Ecommerce Marketing Master ➡️ https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/




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