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Key Factors to Build Cutting Edge Apps That Can Outshine Top Brands



Key Factors to Build Cutting Edge Apps That Can Outshine Top Brands

Top brands always have very successful apps. Or we can also tell that most successful apps make big brands. Yes, while the line between successful apps and big brands is continuously getting blurred, startups start thinking about how they can outshine their big competitors? Well, it may seem to be a hilarious task for a new media streaming app to outpace Netflix, but if you know the rule of the game, it is not difficult to achieve.

Let’s explain here some key considerations that new app ventures can think of while trying to outpace leading apps.

You Should be Second to None!

Yes, you don’t need to compete with Netflix while creating a media streaming app. Just look around, and you will find there are more than dozens of media streaming apps that may not be as successful as Netflix but already have their niche audience and unique identity within the media streaming category. Yes, that’s the strategy. It would help if you were different and unique.

There cannot be a worse strategy than building a lookalike or feel-alike app. However good you are as a copycat; users don’t require another clone app of Netflix. Some people subscribing to Netflix or Hulu may be waiting for some unique feature and value proposition that a new app will deliver. Your new app needs to catch on to this opportunity.

In a small business dominated app market like India, the competition among apps is often shaped by unique value propositions. It is no wonder that app developers in India come with innovative app projects catering to enterprises across all niches almost every other day.

Knowing the Pains and Spikes

App business is basically about providing effective solutions to user problems. It doesn’t take any brainstorming to understand that every app is a solution to one or multiple user problems. Does your app solve a problem that other apps don’t address? Well, there can be a clear value proposition with a new solution to an unattended problem. But unfortunately, with such a competitive app marketplace, you seldom get such unattended user problems.

Now, think about whether you can make the solution offered by others further easier and effortless? Yes, simply by reducing the efforts, making things faster and more accessible can make your app solution unique. This is another way to create a unique value proposition.

There were already several note-taking apps. But Evernote just simplified the same note-taking actions across different user contexts. Just by making things easier for the users, you can make the same solution more attractive than competitors.

Go Slow and One Step at A Time

Another important aspect common to most of the app world’s major success stories is their gradual value additions over time instead of coming with the full bucket of features just from their first release. Like towering business success, a great app is shaped feature by feature, in layers and steps. So, concentrate on the most important user experience attributes and elementary features for the initial release while working on further value additions that are yet to appear through updates.

This is why Minimum Viable Product (MVP) as an app development approach is continuously getting popular. You come with the elementary app with key features and basic user experience, while in the backdoor, you keep on working on other features and value additions. As the user feedback starts coming, you know the areas where you can improve and the new features that the app deserves. The approach also helps in keeping the development cost and time lower at the initial stage.

Intuitive and Immersive User Experience

Finally, the app battle is won by a great user experience. In the past, we had several examples of small apps that, on account of their unique user experience, just outpaced big brand apps. But as the app market has become tremendously competitive, there are fewer unique ideas to try. By using the most advanced technology stack, most apps also have very nominal differences in speed and performance.

In such a deadlock situation, intuitive user experience comes as a winning factor. Yes, a grocery delivery app just by employing a highly intelligent chatbot can make the customer experience fun. Similarly, a bookstore app with a VR based immersive browsing experience can give customers a realistic feel of a physical bookstore. Such play of intuition and immersion will continue to help new apps redefine user experience in the future.

Omnichannel Monetization

Nobody subscribes to my app! Nobody buys a thing! Yes, that is how most new apps complain. Since app-building is expensive, you cannot help monetizing the app in the best possible way. On the other hand, you don’t have money, power, and market influence on your side, just like the big brands. But wait, there are tried and tested ways to make progress from being a local small business app to a globally successful app.  

Instead of sticking to so-called in-app ads or subscription-based revenue, start considering bringing your existing channels in the mix to push monetization. Why not roll out an incentive plan for your brick-and-mortar stores’ customers for every purchase they make through the app? Remember, in a globalized world, and your local identity can itself be a fetish preferred by consumers in distant parts of the world. While starting local with an omnichannel promotion of the app, don’t forget to showcase your unique local brand value across multiple digital channels.


Finally, if you think app marketing is just a secluded affair having no direct impact on your digital and real-life business presence across multiple channels, you still have a lot to learn. In the digital world, every marketing footstep should be a concerted effort involving various channels, including your website, social media presence, and your physical business presence, if there is any.

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How is the Blockchain Shaping the Digital Marketing Automation Tools?



How is the Blockchain Shaping the Digital Marketing Automation Tools?

It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.


As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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