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4 Science-Backed Tools To Improve Your Performance On The Job



4 Science-Backed Tools To Improve Your Performance On The Job

There are dozens of tools out there that claim to boost performance on the job. But do they really work? How to choose the one tool that will take the working process to the next level?

Today, we will talk about science-backed tools that are worth using. We will discuss the most common performance-related issues and explain how advanced technology can address them.

Anti-distraction tools

Can you call yourself a “media multitasker”? Are you capable of writing a monthly report and replying to incoming emails at the same time? We have bad news for you. Your “multitasking ability” negatively affects your performance.

You get distracted more often than your co-workers, who tend to perform one task at a time. And what about the quality of your work? It’s likely lower than it could be.

The truth is that the processing capacity of the human brain is limited. Trying to perform a few tasks simultaneously, you just waste your potential.

Well, you probably have heard lots of stories about highly effective people who can perform a few tasks simultaneously. Social scientists believe that these people do not multitask – they have the ability to quickly switch their attention from one task to another and fully concentrate on one specific task.

Do you want to improve your performance instantly? Say “no” to media multitasking. Use tools like FocusMe and Freedom to block access to social media platforms and other sites that distract you. It will allow you to boost your concentration so that you will be able to deliver better results.

Proofreading tools

Every day you write dozens of emails, reports, and other documents. And whatever your writing skills level is, you need to proofread all the texts you create. Typos are inevitable, and you should do your best to catch and correct them.

But there is a problem. Our brain works in a way that makes it difficult for us to spot our own mistakes. The human brain constantly uses previous experiences to interpret new ones, and that’s called generalization. Unconsciously we build mental maps compiling the sights, smells, and sounds to free up our brain to think about more important things.

To put it simply, our brain is operating on instinct, and sometimes it works against us. When you’re trying to proofread your own writing, you become blind to details. Since your text already looks familiar to your brain, you can’t spot a misspelled word.

If you want to improve your texts’ quality, you should trick your brain into pretending that you’re reading your writing for the first time. You can try to change the font style or background color to change the way your text looks.

Or, you can use proofreading tools to ease your work. Check out best essay writing services, and grammar checkers like Grammarly. It will be wise of you to opt for automatic proofreading to save your time and boost your performance.

To-do list tools

Do you write to-do lists? No? It’s time to fix it. Find a to-do list tool that works for you and start using it on a daily basis.

Here is what scientists say about the benefits of using to-do lists.

The first benefit is all about eliminating intrusive thoughts. Once you add a specific task to your to-do list, the idea related to this task stops circulating in your mind and distracting you from work.

Let’s say you need to buy food for your cat and book a table for your anniversary. If you do not write down these two tasks, they will come to your mind repeatedly. You will be unable to concentrate on the job that needs to be done.

But if you add these two tasks to your to-do list, the magic will happen – you will free up your mind and fully focus on your current job.

Another benefit of to-do lists tools is that they allow you to prioritize your tasks and make a plan for a day. Using such tools, you can manage your time more effectively and improve your job performance.

There are lots of to-do list tools and apps out there. You can use Todoist, TickTick, Remember The Milk, or any other tool that appeals to you.

Pomodoro timers

We can’t stay focused on one task for too long because that results in cognitive boredom. Our brain needs breaks. We need to have some time to rest and unwind during the workday to perform at our best.

In other words, the effectiveness of your work decreases when you concentrate on one task for a few hours in a row.

Let’s say you need to write a monthly marketing report. It will take you around four hours to complete the task. In the first 25 minutes, your concentration levels and your performance will be the highest.

But with every next half an hour, your performance will be lowering. You will start getting tired and experiencing boredom. As a result, you will write fewer pages per hour, make more typos and other mistakes.

What can you do to keep your productivity at the highest level? One of the easiest ways is to try out the Pomodoro technique with the use of tools like Pomofocus or TomatoTimer. Here is what you should do:

  • Choose one task you want to complete
  • Set the timer to 25 minutes and work without distractions until the timer rings
  • Take a five-minute break – do something that helps you unwind, like watching a funny cat video on YouTube or calling your friend.
  • Take longer breaks (15 to 30 minutes) for every four work intervals.

Pomodoro timer apps will help you stick to a well-optimized work-and-rest schedule and boost your performance. You will start using your time more wisely and get more tasks done within fewer hours.

Wrapping up

Use new technologies to your advantage to excel in your career. Be open to innovations, and choose science-backed tools that work for you.

Leverage grammar checkers, timers, to-do list tools, and anti-distraction apps – and you will accomplish your goals.

Author Bio:

Nicole Garrison is an experienced blogger and freelance writer. She has a passion for writing about digital marketing and teaching her readers how to improve their online presence. She currently works as a writer at best cheap essay writing service. She also loves photography and travel blogging.

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How is the Blockchain Shaping the Digital Marketing Automation Tools?



How is the Blockchain Shaping the Digital Marketing Automation Tools?

It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.


As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

Get the daily newsletter digital marketers rely on.

Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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