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List of Benefits Search Engine Optimization Can Do to Your Business and Website

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List of Benefits Search Engine Optimization Can Do to Your Business and Website


The digital world has provided a lot of promising opportunities that have replaced costly traditional advertisements and business operations. They only need to be explored, learned, and smartly utilized. Search engine optimization is among them. The question is, what exactly is Search Engine Optimization or SEO?

Search Engine Optimization or SEO is a digital marketing strategy used to create engaging and relevant content. This strategy improves the quality and quantity of website traffic, targeting a consistently high-ranking search position on the internet.

According to Google search statistics, there are about 5 billion searches every single day. If you use SEO to promote your products and service, there is a high chance you will be attracting more customers and getting more leads.  

Whether you are a small or a well-established company aiming to build an empire that can reach viewers from around the globe to gain more sales, visibility, and credibility, you will need to learn, explore and utilize SEO.

Here is a list of benefits a Search Engine Optimization can do to your business or website:

1. You will not need paid ads to advertise your products, service, and website.

Since SEO is a one-time investment, it can help you save money from using ads to advertise your services and products. Sure, you can use both of them, but optimizing SEO can be your best bet if you are only starting with a tight budget.

While Google or any social media outlet ads can help you gain visibility and customers, the risk of spending more money than gaining is higher. You are only renting ads for a specific amount of time, and after it is finished, it demands another payment that could max out your debit card or credit card.

But with SEO, you own and control your advertisement operations. It offers a cost-effective strategy that will guarantee more profit and better results. Your SEO-operated content will continue to attract traffic for months or even years.

You need to update them from time to time to ensure they are on par with what your target people are looking for. With this being said, it is essential to equip yourself with the proper knowledge, skills, and tools to optimize this marketing strategy.

Once you are established with your business, you can always add ads or combine them with SEO for better gains.

2. You can get ahead of the competition.

Another top benefit of using SEO is the chance to get ahead of the competition. Compared to a traditional marketing setup, SEO’s digital strategy can land you a more competitive edge. Times are already changing and with the advancement of digital technologies and business setups, make sure to adapt and learn them. This will surely keep your brand in the competitive department.

With the right skills, knowledge, tools, and intelligent execution, you can gain more customers, visibility, traffic on your website, and eventually sales. And the best part is, you are able to reduce the expenses on the costly paper advertisements along with your time and energy from manual distribution.

Moreover, as you rank higher or even highest in Google, you will get more visibility and attention. Researchers will click more on your content. SEO is a widely used master plan that everyone is using, including your competitors. However, if you invest aggressively in SEO and develop an intelligent strategy, you can outrank your most formidable competitors.  

3. It can increase your traffic.

If you utilize your SEO right, you gain more traffic. Depending on your business, you can reach your target audience by creating engaging SEO-optimized content. Aside from using keywords and meta descriptions, make sure to answer the questions your potential customers are looking for.

For instance, you may offer cleaning services for residential and commercial estates if you own a carpet company. These services have different audiences-homeowners and business owners. While both need carpet services, they also go through a different funnel. Each has its own sets of concerns and questions.

With SEO, you can create content as per their possible needs using the keyword and meta descriptions specific to their needs. For example, you can use “residential carpet cleaning services” or “commercial cleaning services.”

As your audiences click and read your content, they will likely become frequent readers, follow you, and eventually become customers. Moreover, if they liked your service, they can even recommend your company or product under review, which will likely invite more traffic to your website. So, make sure to play your SEO cards right.

4. Creates brand credibility.

Another benefit of SEO is helping your business brand to improve its credibility among consumers. Most customers who search on Google or any social media outlet always rely on the first page of the search section.

And more often than not, they click on the first, second, and third content. Ranking high in the search results adds credibility to your business as customers trust Google to provide them with reliable information while filtering out the data they do not need. This is most unfortunate if you do not know how to use SEO even if you have the best service and product quality.

Adding reviews in the meta description would increase your chance to rank higher in the search engine. More importantly, it will encourage your viewers to click on them. Having positive reviews, high ratings, and recommendations is critical to building credibility, eventually turning to sales. Most, if not all shoppers, place their trust in them, and they will serve as a basis whether they purchase your product or not.

5. It increases brand awareness and visibility.

SEO can help increase your visibility and brand awareness for your target audience. Once you upload your website to social media platforms such as Google, you are exposing them to billions of potential customers not only from around your area but viewers around the globe.

No matter what business you are in, SEO can help in your popularity. Customers move through various funnels as they search for the products they are looking for. If your brand keeps appearing on their search lists, it will increase the brand visibility and customer awareness of your product or service. With this, you become a valuable company that provides useful content to your audience.

And, as you gain more visibility, you also gain potential customers to avail of the services and products you are offering.

6. Improves website speed and setup.

SEO can help improve your website speed which is a crucial factor that affects your search engine ranking. Not everyone is aware of this but, a two-second load time delay on your website can cost you at least 4.3% sales.

With an improved speed, you will be able to guarantee customer service and experience satisfaction. This will also promote a better user experience.

7. You get to learn and explore.

When you decide to use SEO as a marketing strategy to improve your business and increase your sales, you will also be learning the basics of the most complex data about SEO which are essential for your business in the long run. As you become an expert in the field, your website will also grow along with you.

Furthermore, you can also discover new SEO strategies to maintain your position in the highest rank on Google. Such discovery can beat your competitors and provide you with an edge in the long run.

8. SEO can be a long-term strategy.

This is one of the top-on-the-list advantages of using SEO in your website. Once you implement it, it can start to show results between six to 12 months and will continue to hold for years to come. With this, it is crucial that you also invest in a reliable SEO team or outsourcing work.

When you rank on Google, it will take you at least six months to maintain your optimal position as it is a long-term strategy. Nevertheless, if your competitors come up with a new or more effective SEO strategy, they can always easily take you down the search engine ladder.  

For this reason, make sure to explore new SEO strategies to keep you on top and prevent even your toughest competitors from ranking above you.

Lastly, if you finally know how to wield SEO in your website, you can now break your contract with the companies or people offering you SEO services. Or, you can keep them to aid you in your business, but if you wish to cut back on costly employment, then feel free to let them go.

You may have the best service, products, and websites, but they are useless if they lack visibility and customer awareness. You will not gain customers to avail of your products and services. Sure, you can always have customers from your local place, but if you wish to build an empire that could reach customers from around the world, then, by all means, take advantage of the digital marketing tools.

SEO is an effective marketing strategy that is loaded with benefits. They can increase your sales, improve your website, promote your brand, increase your company’s credibility, etc.  

While you can always start an SEO-operated website using self-learned knowledge and skills, it is always best to consult a professional SEO services Las Vegas for better results. Doing so can also help you rank in Google faster and more efficiently. They will also serve as mentors who can guide you as you learn and explore until you master SEO.



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How is the Blockchain Shaping the Digital Marketing Automation Tools?

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How is the Blockchain Shaping the Digital Marketing Automation Tools?


It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.

Conclusion

As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.



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Marketing operations talent is suffering burnout and turnover

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Marketing operations talent is suffering burnout and turnover


“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Product Market Fit with Scott Cunningham [VIDEO]

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Product Market Fit with Scott Cunningham [VIDEO]


Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/

Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunningham/

NEW for 2022! Become an Ecommerce Marketing Master ➡️ https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/




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