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Best Practices To Keep Your Cloud Environment Secure



Best Practices To Keep Your Cloud Environment Secure

The cloud computing industry is expected to grow by more than double from just 2020 to 2025, and it’s clear that cloud services will only continue to play a larger and larger role in our lives. Cloud computing can help organizations improve their productivity, bring products to market more quickly, and reduce costs without incurring a negative impact on performance.

With that being said, cloud computing and other cloud services introduce a variety of cloud security risks that stakeholders may not be aware of. In this article, we’ll take a look at some key threats to keep an eye on in 2021 and beyond. Simply recognizing these vulnerabilities is the first step toward developing more effective cloud security practices.

Regulatory Compliance

Sensitive data in a variety of fields is subject to wide-ranging regulations, and even seemingly minor points can lead to significant penalties. These regulations include everything from FERPA, which covers private information about students, to the oft-misunderstood HIPAA which regulates information about patient health.

If your organization is found to be in non-compliance, you may be liable for monetary fines or even criminal penalties. HIPAA, for example, stipulates fines of up to $50,000 per violation for serious infractions. Criminal prosecutions are still relatively unusual, but they’ve become increasingly common over the last few years.

Audience Trust

Losing data is bad enough on its own, but the impact of reduced audience trust can be even more important. Companies that lose the faith of their customers often spend years or even decades rebuilding their reputations, potentially missing out on tens of thousands of sales due to poor oversight.

Target, for example, lost nearly 50 percent in quarterly profits following its highly publicized data breach in 2013. While it eventually reached its former heights, it’s impossible to overstate the effect of that breach on the company’s trajectory. Given the potential risks, developing more effective cloud security policies is a relatively simple step to take for businesses that rely on cloud services.

It’s also worth noting that following regulatory issues, companies are often required by law to let potential victims know that they may have been impacted. That notification is a major blow to any business that breaks critical regulations like HITECH, HIPAA, or the EU Data Protection Directive. You may also be the target of lawsuits from customers who were affected by the breach.

Lack of Visibility

Far too many companies are missing a reliable way to monitor user activity and identify any unusual or suspicious behavior. If someone in your organization is breaking security policies—whether intentionally or accidentally—it’s critical to recognize that issue immediately in order to form a quick response.

One of the most common examples involves employees uploading sensitive data to the cloud, where it can be seen by other users who shouldn’t have access. Without a comprehensive approach to cloud security monitoring, you could easily miss that issue until it becomes a much larger problem.

Another well-known risk for cloud services is when an employee takes advantage of their access permissions to download private information before quitting or being fired. With these threats in mind, it’s surprising that so many companies continue to take a lax approach to their own cloud security. While it’s obviously crucial to keep your organization safe from external risks, it’s typically easier to overlook your internal vulnerabilities.

User behavior analytics systems such as Splunk, Rapdi7 or Fortscale perform this analysis in the background. This lets you focus on other areas of your business while keeping the peace of mind which comes from knowing that your organization’s activity is constantly being monitored. These systems look strictly at activity, whether or not it’s coming from an approved user.

In general, gaining more control and visibility over user and device access is going to be a net positive for your organization. Another common vulnerability involves allowing your team members to access sensitive data from any device that they’re logged into. You can address this problem by limiting permissions to approved devices and requiring additional authentication for any other access attempts.

Understanding Risk Management

Understanding cloud security posture management (CSPM)  is the first step to protecting your cloud, and anticipating the risks it faces. Cloud security posture management refers to the consistent monitoring of your cloud’s security and the constant adaptation and improvement of it to prevent attacks. You can work with a CSPM provider but the first step is investing in data protection. This will ensure that your data is being categorized by sensitivity and you can choose where it gets sent to. Highly sensitive data may need to be removed or quarantined. Make sure your whole team is onboard and knows exactly what happens to sensitive removed data.

Protecting Sensitive Data

Sensitive data should be encrypted with your keys. With an external key, your cloud will be protected from bad actors and malware but your cloud security posture management service could still have access to this data. It does not disrupt your service provider’s ability to do their job. It is simply an added layer of security that can bring you peace of mind.

You will also need to set up access control policies that further secure your cloud. It’s important to have limitations on data sharing. For instance, control who can view and edit sensitive information by setting the abilities of users manually. You can set certain users to ‘viewer’ mode or ‘editor’ mode and ensure you have final say on who is viewing or working on what. This will also control who can share what through external links. You may not want external users having full access and editing ability. However, it is easy to set limitations on who has access to what.

Finally, the last two steps you can implement to really ensure the safety and security of your cloud are as follows: remove download ability from other devices. You are able to prevent other devices from being able to download your files and data. This is highly recommended as your cloud security provider can access your cloud from any device, opening you up to potential security threats. Anti-malware protection is also an extra step you can take to ensure the security of your cloud environment.

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How is the Blockchain Shaping the Digital Marketing Automation Tools?



How is the Blockchain Shaping the Digital Marketing Automation Tools?

It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.


As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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