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A Guide on How to Use Content Marketing the Right Way

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A Guide on How to Use Content Marketing the Right Way


Content marketing offers ample opportunities to reach your target audience, increase website traffic, build a community, and grow sales. It can also help you enhance your online reputation and establish yourself as a thought leader in your industry.

According to recent statistics, content marketing can help you generate:

  • 55% more traffic
  • 5X more leads
  • 97% more backlinks

Moreover, it can cost 62% less than traditional marketing strategies.

But you need to use it effectively to achieve the desired results.

Let’s find out how you can boost your content marketing ROI and generate more conversions for your business.

1. Audit Your Existing Content

Creating content without understanding what works for your audience and what doesn’t can be a waste of time and resources.

You should conduct a thorough content audit to find out:

  • Which topics attract your target audience?
  • Which content gets maximum likes and shares?
  • Which content brings you the best results in terms of conversions?
  • What can you improve?
  • Which content formats can you experiment with?
  • What type of content is generating maximum results for your competitors?

Regardless of the content topic ideas and formats you choose, ensure that the content you create is relevant and valuable to your audience, error-free, and engaging enough to encourage action.

You can use content tools such as Grammarly, CoSchedule’s Headline Analyzer, and Surfer to optimize your content for search engines and readers.

2. Create More Video Content

In 2021, an average person will spend about 100 minutes every day watching videos online. That’s because people find videos more engaging, more memorable, and more popular than other content formats.

Therefore, you should ensure that videos are an important part of your 2021 content marketing strategy.

Now the question is: What kind of video content can you create for your audience?

You can leverage explainer videos, vlogs, tutorials, educational webinars, customer testimonials, interviews, and product demo videos to capture the attention of your prospects and existing customers.

Nowadays, you don’t even need a professional setup to shoot videos. You can start with something as easy as recording videos for Instagram Reels and posting video Stories on various social media channels.

For example:

Dollar Shave Club’s on-brand, humorous, and entertaining video content went viral and generated huge engagement for the brand. One of their videos on YouTube received over 27 million views.

Using online video content has helped Dollar Shave Club build impressive brand recognition and drive significant business’ growth.

3. Leverage Consistent Blogging and Guest Posting Opportunities

Your blog is the centerpiece of an effective content marketing strategy but you shouldn’t neglect guest posting opportunities as well. Together, they can help you reach wider audiences and build immense readership for your content.

One great example of successful blogging is Copyblogger.com.

Instead of promoting their content writing and content marketing services using ad campaigns, they consistently create content that is valuable to their audience.

Their blog is a resource base for the top online marketing tips and content writing hacks. They focus on providing value more than pitching their services.

The majority of their marketing results come from content.

Key points to remember when blogging and guest posting:

  • Choose topics that your audience wants to learn about.
  • Guest post on high-authority websites in your niche and link back to one of your relevant blog posts. This will help you build readership, gain backlinks, and redirect traffic to your blog.
  • Engage with readers who comment on your posts both on your blog and third-party sites.
  • Write content that is readable, engaging, and provides value to readers.
  • Use statistics and examples to grab readers’ attention.
  • Provide actionable tips that people can actually implement to achieve their goals or do something better.

Wondering where to start your blog?

You can pick any of the top blogging platforms such as WordPress, Medium, and LinkedIn to write and syndicate your blog content.

4. Promote Your Content

Content marketing is not just about publishing great content but also about amplifying its reach. Don’t forget to extract more value from every piece of content you create.

That’s where content syndication strategies come into the picture.

50% of companies cited content distribution and amplification as their top priority for inbound marketing projects. You should value it, too.

Some of the most popular content syndication and distribution channels you can use include:

  • Medium
  • LinkedIn
  • Quora answers
  • Syndication websites
  • Other social media channels
  • Email marketing

Focus on creating content that is easier to syndicate and that people are more likely to share and re-publish. One such content format is infographics. Case studies, industry reports, and how-to guides can also work well.

For example:

HubSpot regularly publishes insightful blog posts, industry reports and statistics, ebooks, and downloadable free templates for their audience.

People are more likely to re-publish and share useful content such as templates and link back to important statistics and case studies. Therefore, publishing such content helps HubSpot generate more traffic, engagement, shares, backlinks, and, ultimately, more conversion opportunities.

Along with content syndication, you should also repurpose existing content to reduce the effort required and generate more engagement. You can easily turn your blog posts into Carousel posts and short videos to capture attention.

Similarly, you can break your educational videos into shorter parts and publish them on social media as video posts, IGTV videos, and Instagram Reels.

However, there is one essential point to remember. All of your content marketing and syndication efforts will only pay off if you write good content.

Ready to Grow Your Business Using Content Marketing?

While the mediums to deliver your brand’s messages to consumers are constantly changing, the core principles remain the same. To create an effective content marketing plan, you need to prioritize content relevance, usefulness, and quality.

Make sure that you hop on to the latest content marketing trends, hot topics, and useful tips to attract, engage, and convert your target audience.

Do you need help creating great content for your target audience? Get in touch with my team of content marketing experts to plan, create, and distribute your content.



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How is the Blockchain Shaping the Digital Marketing Automation Tools?

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How is the Blockchain Shaping the Digital Marketing Automation Tools?


It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.

Conclusion

As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.



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Marketing operations talent is suffering burnout and turnover

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Marketing operations talent is suffering burnout and turnover


“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Product Market Fit with Scott Cunningham [VIDEO]

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Product Market Fit with Scott Cunningham [VIDEO]


Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/

Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunningham/

NEW for 2022! Become an Ecommerce Marketing Master ➡️ https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/




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