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What Are They and How to Identify Them?



Bad Backlinks: What Are They and How to Identify Them?

Backlinks have become a significant factor in a website’s search performance. That’s according to 58.1% of SEOs. A good backlink profile improves your site’s credibility, ranking, organic traffic, and reduces your chances of being penalized by Google.

With link building and quality content being among the important signals for ranking a website, marketers and SEOs need to take firm action against bad backlinks as they might harm a site.

This can be done by running a backlink audit of your site and identifying the good links from the bad links. And once you have done so, remove the bad backlinks from your site.

This post will discuss how to perform an audit of your site’s overall link profile and identify bad backlinks taking a toll on your site. But first, let’s look at the type of bad backlinks to watch out for.

What are bad backlinks?

Bad backlinks come in various forms. In most cases, they are spammy links or untrusted links that connect with your website and end up making your site look unprofessional.

These links do not follow Google guidelines and may originate from link farms, link wheels, and black hat SEO tactics such as dropping links everywhere on the internet. The bad backlinks to look out for include.

  • Links from low-quality directory sites: directory sites are more common with low-quality content that offer little value. As Google focused on EAT content, content from the directory site will harm your site since it does not meet the quality standard set by Google.
  • Links from thin content pages, duplicated content, or spun content: today, search engines advocate for fresh and expert content. Links from duplicated pages or sites can cause more harm as Google devalues them.
  • Links in private blog networks: using private blog networks to build links is a great way to get penalized by Google as most do not follow Google guidelines.
  • Links in blog comments: the quickest way for your links to be spam is to drop them in blog comments. Search engines only consider links from the actual content.
  • Buying links from cheap link building services: cheap link building services most often practice black hat SEO tactics, producing links that are not natural or do not follow Google guidelines.
  • Links from penalized sites: Google does not index penalized sites, so if you have links from such sites, it will most probably harm your ranking because unindexed sites are considered untrustworthy.

SEOs and marketers should, therefore, strive to collect natural links from trustworthy sources by publishing content that attracts backlinks or connecting with experts to increase their ranking and not engaging in shortcuts such as buying links.

How to identify bad backlinks?

Do not wait for search engines to be the ones ignoring bad backlinks. Neither should you wait for search engines to penalize your website to look out for bad backlinks. Being proactive will help you reward your audience with the right content, keywords, and links.

1. Scan through your backlink data

Your backlink data can tell you what links are contributing to damaging your site reputation and which are helping your search performance. With the right SEO tool, compile all the links from several sources and copy them into an excel sheet. Your job is to collect not only links but also keywords and site authority to link from.

2. Manually review each link

With all your backlink data collected, manually review each item. If you are wondering where to begin with all the data collected, use anchor text to spot bad backlinks. Here, check for anchor text containing keywords.

Such anchor text/links mean they are not got naturally. No reputable site would want to link to you with a keyword that you want to rank for unless you had vouched for them.

Don’t stop there; sometimes, and if you have a relatively new site, you can manually review each page and find if it offers any value. If not, you have a bad backlink that needs to be removed.

3. Use filters to look for bad backlinks

Where you may have thousands of pages or backlinks to your profile, it may be tedious to review each page manually. Filter for keywords or phrases and single out unwanted links using backlink monitoring tools.

Find those links with high spam scores, low domain authority sites, unindexed websites, unnatural anchor text, high external links, and links that are not live. You can transfer this data to excel, sort, and merge a list of concerning backlinks.

4. Label or rate your backlinks

After reviewing each backlink, give them a score sheet — from good, bad, or pending review. Labeling will remind you or other users what action to take, whether a link should be kept or disavowed, and how to prepare the disavow file. It will also give you a basis for how your organization will gauge links in the future.

5. Disavow bad backlinks

Once you have selected the bad links, it is time to remove them. There are two ways to remove bad backlinks. You can contact the domain owner linking to your website and discuss a solution.

This can be as simple as asking them to remove or update the unnatural anchor text. Where a domain is spamming you with unnatural links, and you can’t reach its owner, contact the web host provider and request them to remove the domain.

The other way is to submit a request to Google to disavow these links. In this case, those that you can’t remove. When disavowing, upload a list or file containing domain links to the disavow tool on the Google search console or on the SEO tool you are using.


Having several links pointing back to your site was once a luxury that many dreamt of. But that is not the case with the introduction of the Panda and Penguin update, which focused on quality backlinks and content.

Therefore, marketers and SEOs must constantly assess their backlink profile, as ignoring bad backlinks will affect your website, audience, and ROI.

Use the above methods to identify and nuke bad backlinks and improve your website’s ranking potential or stop your site from being penalized by search engines.

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How is the Blockchain Shaping the Digital Marketing Automation Tools?



How is the Blockchain Shaping the Digital Marketing Automation Tools?

It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.


As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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