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Enhancing Your Website Through Semantic SEO



Enhancing Your Website Through Semantic SEO

You don’t have to be a computer geek and you don’t need to know what an “ontological library” or “latent semantic indexing” is to improve the views and the ranking of your website. You can only follow a few simple steps to bring thousands of mathematics PhDs and web crawlers on your side!

What is Semantic SEO?

Imagine that you Google the phrase “SEO in Brisbane”. Due to the fact that Google is basically a semantic search engine, it does not focus only on your keywords, but tries to figure out what your intent is. So, by looking up and down the indexes it has piled up, it will introduce to you as many relevant websites as possible. As a result, for example in this case, Google will probably look for the SEO companies and service providers located in Brisbane, since it guesses that you are seeking a particular service.

Previously, Google was solely focused on keywords. As for the example above, the results Google was able to provide would be the websites with higher use of those exact keywords. That was mainly because there used to be a huge gap between what humans could understand and what search engines could. However, by developing the project “Hummingbird” in 2013, the guys at Google refined their algorithms fundamentally. Hummingbird was capable of understanding the context and the intent of the searches. But Google did not stop there and they afterwards introduced two other algorithms called RankBrain and BERT, the former a context analyzer and the latter a language processor. At the same time, Amit Singhal, the head of the Google’s Search team, announced the launch of the “Knowledge Graph” or the “Semantic Web” which enabled their search engine to understand real world entities and their relations. The knowledge graph was an enormous database with trillions of most searched items. When you searched something, it did’t merely give you the exact results, but it prioritized them and took into account their associations with the real world.

To put it all together, Semantic Search Engine Optimization (SEO) is putting as much meaning in your content as possible. It is the anticipation of the questions the users would ask Google as well as trying to answer them. Search engines need context to realize the meaning of a query, therefore, the content producers are required to enrich their content with relevant contexts to the greatest extent possible.

How to Improve Your Page with Semantic SEO

All you need to do is to look good in the eyes of Google. According to Google’s Quality Evaluator Guidelines, the raters who rate sites are looking for EAT which stands for Expertise, Authority and Trust. Concerning expertise, the content creator must be an expert with adequate knowledge of the subject. Authority for the most part is connected with the domain authority, the quality of the links and the citations. Trust of a webpage is assessed on the grounds of the trust of the content and also the trust of the domain. The following includes a few tips to enhance the ranking of your webpage with the aid of Semantic SEO:

1. User Interaction: search engines earmark the top-rated pages according to the “dwell time” or the amount of time the users spend on them. The longer the dwell time, the higher the popularity. Consequently, it is strongly recommended that the website owners be familiar with the ways through which they can make their pages more attractive. Here is a list of techniques they can use:

  • Add multiple images to your content: there is a scientific notion named “Pictorial Superiority Effect” indicating that when information comes with pictures, the chance of remembrance will massively increase.
  • Break long paragraphs: try to soften the tedium of your texts by splitting them and by making them look more well-organized, especially when there is long-form content.
  • Include videos or YouTube links: videos are very engaging, convenient and trust-building and as a result, can boost the traffic to your page. Furthermore, Google owns YouTube and embedding a YouTube link in your content can give you an exceptional advantage in Google searches.
  • Use Internal Links: on-page SEO and internal linking can generally promote the rank of your website and keywords, keep readers on your site for a longer time and finally, help google to discover and index your content more rapidly.

2. Google Tools: Google has developed a couple of astonishing tools in the last years which can come to your help for finding the high-ranked search ideas as well as creating SEO-friendly content:

  • Google Lens and Google Images: Google has changed the image ranking algorithms and now takes into consideration the factors like location, size, name and the prominence of the photos. Google Lens is the AI version of Google images which interprets images and suggests information about them. In order for the content producers to optimize their photos for Google, they need to add precise location, a brief and comprehensive name and a relevant tag to them. They can also catch the attention of Google Lens by uploading as many images as possible, using a logo and inserting links in the texts around the photos.
  • Featured Snippet: Featured Snippets are the boxes that appear at the top of the search results and usually provide a definition or a list about a search. Google takes this information from the first 10 sites in the organic results. Obtaining the Featured Snippets requires writing a short definition, answering questions and using the most frequent keywords. So, you need to investigate the popular searches, questions and keywords.
  • Google related search, suggestions and people also ask: the foundation of semantic SEO is pinpointing the most common keywords and search ideas. Thus, one can simply overview what Google suggests and what other people have searched to discover them. After that, you can use them in order to keep your content on trend. There are also some other keywords-detecting tools on the web apart from Google which can be employed for this purpose.

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How is the Blockchain Shaping the Digital Marketing Automation Tools?



How is the Blockchain Shaping the Digital Marketing Automation Tools?

It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?

What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.

The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.

The Blockchain Is Creating a New World

The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.

The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).

Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).

How Digital Marketing Automation Tools Work

Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.

For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.

Prepare for the Future of the Blockchain Marketing

As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.

Below are some of the ways that marketers can benefit from using blockchain:

  • Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
  • Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!

Secure Digital Marketing Tool Designed on Blockchain

A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.

It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.

In general, blockchain offers marketers several benefits:

  • It allows for better data sharing and storage than traditional databases
  • It offers enhanced security features because there is no single point of failure
  • It can help companies boost productivity by integrating both humans and machines

Blockchain Protocol That Ensures Safety, Security

Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.

Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.

This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!

By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.

It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.

The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!

Digital Technology Is Changing Everything

You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.

Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.


As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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