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E-commerce Industries That Will Keep Expanding In The Future

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E-commerce Industries That Will Keep Expanding In The Future


Last year, the whole planet has been struck by the Covid-19 pandemic. For the majority of people, this was the first catastrophe of this scale, that forced them to stay indoors and follow the safety rules and guidelines. And hopefully, the end of the pandemic is just around the corner, however, some things will remain the same,

E-commerce industries have gone through a boom during the pandemic. This isn’t surprising at all, considering that delivery services worked overtime to give people their food, entertainment and clothes. Some of these industries are expected to continue to grow in the future, due to the demand and the nature of the world we live in. So, for that reason, here are some of the e-commerce that we will see more of as time goes by.

1. Food delivery service

This one is probably the most popular e-business, but in the past 12 months or so, it’s become probably the most used one among many different clientele. The pandemic has been the harshest on restaurants, cafés and other eateries, and even though everyone hopes that restaurants will reopen soon, it’s safe to say that food delivery apps and services will continue to flourish. Simply, eating a meal in the comfort of your home after a long day at work is something everyone enjoys, regardless of the situation. Currently, there are numerous apps that deliver meals from various establishments, and their number is expected to grow. Therefore, in case the quarantine continues to take place, food delivery services will be there to remind us that delicious food is always there.

2. Property rental industry

This might come as a surprise, considering that we’re still in the middle of the pandemic. But, property rental industry is booming, due to the fact that a lot of people are temporarily leaving cities to spend some quiet time in less urban areas, which is why they also prefer to rent their properties. Also, the line between short and long-term rentals is beginning to blur, since nowadays, things are not as certain, which makes people more aware and careful when it comes to renting. Hence, the property rental industry isn’t going anywhere, but it’s definitely going to adapt to new post-pandemic circumstances.

3. Retail industry

With many businesses shutting down for an unforeseeable period, online shopping is the only thing that is here to stay.  After all, people will always need their clothes, books, home appliances and cosmetic products. And when there’s a global pandemic going on, the best way to get that safely is of course, online shopping. There are many retailers that sell various products, such as Shoppster online platform, that allows you to pick all your favorite products. Also, before you decide to shop online, make sure that the place you’re buying from is reputable and legit. Therefore, retail industry is not going anywhere, and it’s definite that in the future, we’ll see many more online retailers offering their products and services. It remains to be seen how this trend will impact traditional brick-and-mortar businesses on a global scale, but one thing is certain: retail industry will continue to thrive, regardless of what happens.

4. E-learning

E-learning has already been popular before the pandemic, but in the past year, it’s become a norm, especially among children and college students. Before the Covid-19, online learning was reserved for enthusiasts or busy individuals who had no resources to attend live classes. But since last year, online learning programs have increased in popularity due to lockdowns. Even though there’s been a lot of campaigning going on to reopen the schools and universities, e-learning will continue to dominate, mainly due to convenience. And considering that tech giants such as Microsoft and Google have decided to join, it’s certain that e-learning will continue to grow and expand in upcoming years.

5. Grocery shopping

Shopping for groceries can be a fun way to spend time, notably among elderly population. But, due to lockdowns and other safety measures, it’s become increasingly difficult to leisurely buy your own groceries. That’s why turning to e-commerce spaces that allow grocery shopping and delivery is such a good alternative, mainly during situations when leaving your home poses a threat or inconvenience. So it’s not surprising that the number of people who choose to buy groceries online is steadily on the rise, especially nowadays. In some places, platforms that are mainly turned to food delivery, also deliver groceries and medications.

Conclusion

These e-commerce industries will certainly experience growth in upcoming period, especially if the current situation continues. And hopefully, things will go back to normal, but it’s certain that online shopping, property rental, food delivery and grocery shopping will grow in the future. In case the lockdown continues, people will still need these services to survive and thrive, which is why these industries are going to be successful.

Dan Radak is a marketing professional with twelve years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.





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Marketing operations talent is suffering burnout and turnover

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Marketing operations talent is suffering burnout and turnover


“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Product Market Fit with Scott Cunningham [VIDEO]

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Product Market Fit with Scott Cunningham [VIDEO]


Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/

Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunningham/

NEW for 2022! Become an Ecommerce Marketing Master ➡️ https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/




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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses


A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. 

The Competition and Transparency in Digital Advertising Act (S4285) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

Image from CDTA factsheet

The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens. Amy Klobuchar (D-MN), Ted Cruz (R-TX) and Richard Blumenthal (D-CT), bans companies earning more than $20 billion in annual digital advertising revenue from participating in the online ad ecosystem in a way that creates conflicting interests. 

It also imposes consumer protection rules similar to ones governing financial trading. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: 

  • Act in the best interest of customers by getting the best bids for ads.
  • Provide transparency customers can verify that.
  • Create firewalls between their buying and selling operations if they are allowed to operate both.
  • Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

“Digital advertising is dominated by Google and Facebook,” Sen. Lee said in a statement. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. Google uses its pervasive market power across the digital advertising ecosystem, and exploits numerous conflicts of interest, to extract monopoly rents and stack the deck in its favor. These monopoly rents function as a tax — upwards of 40% — on every ad supported website and every business that advertises online, collectively a huge segment of the modern economy.”


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The new law is a response to the anti-competitive practices Google has been accused of. These include Project Bernanke, the focus of an antitrust lawsuit filed by the attorneys general of more than a dozen states. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. 

“The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” Sen. Lee said.

Read next: Is there any incentive to crack down on programmatic ad fraud?


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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.



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