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10 Ways Digital Signage can Improve your Business

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10 Ways Digital Signage can Improve your Business


Businesses have been moving from traditional advertising to digital signages over the past few years. Grand View Research predicts that the global digital signage market size is predicted to attain USD 31.71 billion by 2025. More shops are also adopting digital signages to reach more customers and restore their businesses impacted by the global pandemic in the beginning of 2021. If you are still thinking whether to go digital for your business, these ten tips will help you evaluate and make the right decision.

1. Be tech savvy and enhance brand image

In a world where customers are bombarded with countless visual contents, businesses need to be more creative in generating eye-catching images and videos to keep customers engaged while not appearing to be too intrusive. Digital signage does just the trick. For many B2C businesses, they would deploy interactive digital signage in stores, inviting shoppers to get active with the brand. By instilling this tech-savvy element into your brand, you can in fact build a dynamic, fun brand image, which improves your relationship with customers simultaneously.  

2. Increase Social Media Engagement Around Your Business

Digital signage is a brilliant way to help you stay connected with your customers via social media platforms. When you’re running a marketing campaign for your businesses, you’ll need as many channels as possible to help you spread the words out. Apart from the usually medium like email newsletter, social media is a much more effective way. Most importantly, you are expanding your social media touch points from personal mobile phones to public billboards. Moreover, by showcasing company culture and behind the desk moments, you can grow more fans that helps promote your business.  

3. Generate happy customers and reduce customer waiting time

Digital signage helps alleviate customers’ boredom and shortens their waiting time during a purchase or service. Restaurants, SPA centers, bookstores and a lot more businesses implement interactive digital signage that allow customers to complete their purchase through self-service. This helps your organization release employees’ stress at the counter while managing to serve more customers at the same time. In addition, customers that are waiting to be served can check out the signage display in your waiting area so they are kept entertained and engaged. By increasing more happy customers using digital signage, you are actually adding more value to your business in the long term.    

4. Communicate with teams, staff, and customers

Organizations also use digital signage to communicate with employees in a more effective way apart from regular team communication softwares. For example, hospitals have digital signage stationed in every floor on the hallway or nearby the counter so patients can know when it’s their turn for the doctor, family members will have the latest surgery updates on their loved ones, and any healthcare information will be broadcasted to all visitors. Alternatively, digital signage may display a doctor’s medical experience so patience can feel more relaxed, knowing they are in good hands. Announcements related to the global pandemic can also be shown 24/7 to remind employees and customers about personal hygiene. Both employee experience and customer experience can be improved through the proper signage display.

5. Build Relationships by Telling Your Story

Building a real connection with customers is what every brand should be doing. Customers want to feel that they are being taken seriously and cared for in modern society. Digital signage is one beautiful way to tell your story and build that relationship through variant appealing contents. You can inform and entertain your audience effectively through marketing messages and videos. It is also another measure to establish your brand image and share your brand value.

6. Show Testimonials & Reviews

Don’t be afraid to let people know how great your service or product is! Businesses use digital signage because it’s a more effective way to communicate with your current and potential customers. For retails, you can install a digital display that showcases all the amazing product reviews near your top-selling item. You can even play a video from an influencer or YouTuber that makes a detailed review on your product to help customers build more trust with your brand.

7. Create Strategic Partnerships

Brands work together nowadays to receive mutual benefits like higher brand exposure sales revenue. Digital Signage is a wonderful way for businesses to get into a partnership or sponsorship. If you’re a cosmetic company, you can work with shops like h&m to show your product information on their in-store digital signage. Alcohol brands can work with sports bars and play their advertising video on the signage board on a regular cadence. Digital signage actually enables business owners to come up with numerous creative and intriguing marketing ideas to better promote their products.

8. Collect data using digital signage

Digital signage can also help you collect your customer data and provide them more personalized experience. Through interactive touch screens, retailers can retrieve valuable customer insight from real-time data and modify their in-store marketing strategy to drive more conversions.  

9. Saving big bucks

In comparison to traditional advertising techniques, digital signage is a very cost-effective way for your marketing activities. Digital signage offers more flexibility in terms of content type and execution schedule. And an indoor display also serves a lifelong time. Businesses can replace multiple images to videos or vice versa within a few mouse clicks using the content management system (CMS) offered by a digital signage software. For outdoor displays, as long as all digital signage security issues are ensured, it is also wise to invest to lower your company’s marketing budget in the long run.  

10. Upsell Products and Services/effective ctas

Sometimes customers just need a little nudge to make their final purchase decision. Customer journey is becoming more lengthy and complex due to the convenience brought by technology. Shopping centers,retail stores and other industry businesses can actually use digital signage to help shoppers reach the end of the buyer’s funnel with limited offers or on screen promo codes. You can even upsell your product or services with the help of digital signage. Digital signage basically offers organizations unlimited content and advertising quota to educate, share, and engage with their customers.

Digital signage can improve business in so many ways including sales, marketing, and customer success. In order to fully work its magic, make sure your organization is equipped with the right content management and device management tools to help you streamline daily displays and create better customer experience. If you’re currently thinking to go digital, take these ten tips into consideration and make sure to align them with your business objectives.

Author Bio:

Cynthia Lin, Digital Marketing Specialist at Sand Studio, a global provider of mobile device management, kiosk lockdown, application management, and location tracking solution. Cynthia has a passion for content creation and SEO optimization. She owns a personal travel blog and has written for I LIKE LOCAL and other marketing blogs. Here is her LinkedIn.



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Marketing operations talent is suffering burnout and turnover

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Marketing operations talent is suffering burnout and turnover


“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Product Market Fit with Scott Cunningham [VIDEO]

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Product Market Fit with Scott Cunningham [VIDEO]


Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/

Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunningham/

NEW for 2022! Become an Ecommerce Marketing Master ➡️ https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/




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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses


A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. 

The Competition and Transparency in Digital Advertising Act (S4285) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

Image from CDTA factsheet

The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens. Amy Klobuchar (D-MN), Ted Cruz (R-TX) and Richard Blumenthal (D-CT), bans companies earning more than $20 billion in annual digital advertising revenue from participating in the online ad ecosystem in a way that creates conflicting interests. 

It also imposes consumer protection rules similar to ones governing financial trading. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: 

  • Act in the best interest of customers by getting the best bids for ads.
  • Provide transparency customers can verify that.
  • Create firewalls between their buying and selling operations if they are allowed to operate both.
  • Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

“Digital advertising is dominated by Google and Facebook,” Sen. Lee said in a statement. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. Google uses its pervasive market power across the digital advertising ecosystem, and exploits numerous conflicts of interest, to extract monopoly rents and stack the deck in its favor. These monopoly rents function as a tax — upwards of 40% — on every ad supported website and every business that advertises online, collectively a huge segment of the modern economy.”


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The new law is a response to the anti-competitive practices Google has been accused of. These include Project Bernanke, the focus of an antitrust lawsuit filed by the attorneys general of more than a dozen states. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. 

“The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” Sen. Lee said.

Read next: Is there any incentive to crack down on programmatic ad fraud?


2022 MarTech replacement survey


About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.



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