Backlinking is one of the most important things to rank high and maximize your potential.
But what if you could kill two birds with one stone? That’s right. Competitor backlink analysis will help you not only build more backlinks but also beat your competitors and rise above them.
In this article, you’ll discover 11 easy-to-follow steps to conduct competitor backlink analysis.
#1 Identify Your Competitors
First and foremost, you must find out who your competitors are.
If you are a local business, you might consider for your competitors all companies around you. But they usually don’t match up to those around you in the search engine.
So how can you find out your search engine rivals? You have two options.
1. Use an SEO tool
There are many solutions on the internet that can help you figure out who your biggest competitors are.
It’s convenient and will save you a lot of time, but they are usually fairly expensive.
2. Perform Keyword Research
Conducting keyword research is especially great for businesses on a tight budget. It will take a lot more time, though.
You basically research long-tail keywords for which you are trying to rank. After that, you write down all competitors that have shown up for it.
Once you have a list of your competitors, it’s time to analyze their backlinking profile.
#2 See Where They Are Getting Their Backlinks From
The easiest way to find out where your competitors are getting their backlinks is by Ahrefs Backlink Checker.
You type in your competitor’s domain URL and hit Check backlinks.
After that, you get useful information like total links, DR, and a list of backlinks.
Do that with all your competitors’ URLs and find out from where they are getting their backlinks. Doing that will help you uncover domains that can help you land a backlink for your website.
#3 Sort Them by the Domain Authority
Not all backlinks are equal. Some are a lot more valuable than others.
It would be best to rely on this because getting backlinks from low-quality domains will only waste your time and money.
Instead, sort the competitors’ links by the domain authority – the quality of the website.
That way, you get only the top-quality websites from which it’s worth getting a backlink.
#4 Find the Backlinking Gap
You should now compare competitors’ backlink domains with yours.
You don’t have to invest in expensive tools like Ahrefs or SEMRush that can do it automatically (although if it could save you a lot of time). Instead, you can do it for free with Google Sheets.
Go to Google Sheets, write down all backlinks and use filters to compare them with yours.
After that, you’ll get a backlinking gap – domains that are linking to your competitors but not to you. You can then reach out to them and hopefully get a backlink too.
#5 Create Backlinking Opportunities
Now is time to really act on getting backlinks and beating your competitors. There are many easy to create opportunities for getting a backlink.
One way to do it is to create something new. You must come up with an article idea that your competitors haven’t written yet. That way, you’ll be ahead of them and get a backlink instead of them (it will also help your sales).
That’s what GoldIRASecrets did with their Precious Metals IRA Custodian article. They were one of the first ones on the market with the post about this topic, so they earned a few backlinks.
Be sure to come up with innovative ideas, create unique content and get more backlinks.
#6 Create More In-Depth Content
Chances are, you won’t find many unique content ideas.
But what you can do instead is to use the skyscraper method. In essence, you first find out what content has driven your competitors the most backlinks.
For instance, you can see our top-linking content below.
You can then create the same type of content but dive deeper and make it more complex and complete.
That’s what Brian Dean from Backlinko did, and he saw massive results in just 14 days.
Consider the following example.
Your competitors wrote an article about weight loss. But do they go deep into the topic and tell you everything about it or they are just scratching the surface?
Maybe they didn’t mention healthy recipes or exercises you should do every day.
Either way, you should try to go deeper and make it better. After that, reach out to the folks that linked back to your competitors, and hopefully, you’ll get a backlink too.
#7 Optimize Existing Content
Creating new content takes a lot of time.
Fortunately, there is a way around it, especially if you already have a blog with tons of articles. All you need to do is optimize them, improve their quality and gain valuable backlinks.
An easy way to optimize your content is to add eye-catching visuals and videos. It will make your content more engaging and will lead to more shares.
Just be sure to use the right video hosting site, or you risk ruining the user experience. Videos crashing on your site isn’t a good sign of great content. On top of that, you’ll probably also see a huge traffic boost.
So, make sure to optimize your content, get more traffic and build a lot of backlinks.
#8 Rank Higher
The more backlinks you have, the higher you rank. This also applies in reverse. The higher you rank, the more backlinks you get.
Imagine writing an article about weight loss. You want to include an external link to a post where your readers can learn more about diet. So, what do you do?
You probably go to Google, type in “healthy diet for weight loss,” and choose one of the top-ranking posts.
That’s why your site needs to rank as high as possible.
Unfortunately, ranking high and SEO optimization is beyond the scope of this article. Fortunately, you can learn more about that with online courses.
They can teach you everything quickly so you can become an SEO expert in no time. (here is the list of the best online course platforms)
#9 Add a Chatbot
You might be wondering, what the heck does chatbot have to do with backlink analysis?
In the previous step, you’ve discovered that ranking high is critical for getting more backlinks. And that’s exactly what chatbots can help you with…
Chatbots will engage with your audience and make them stay on your site longer. This is important because the time on site can tell Google a lot about the quality of your website. You can see this more closely below.
- 2 seconds – I didn’t find what I wanted on your site. So, I quickly went back to find something better.
- 2 minutes – I found your content useful and stuck around for a couple of minutes to read it.
- 15 minutes – I found your content super-useful and was heavily invested in what you had to say.
Do your best to keep visitors on your site longer. But do people actually interact with chatbots or are they just a waste of time?
Well, as it turns out, they do. 40% of millennials engage with chatbots daily.
Fortunately, most marketers don’t know about this link-building tactic so you should use it to your advantage, outrank them, and build more links. (you can check some of the best chatbots platforms here.)
#10 Check It Regularly
Competitor analysis isn’t a one-time thing.
Rankings and backlinks are changing all the time, and that’s why you should spy on your competitors regularly.
Check up on them at least once a month to make sure you are on top of your game.
#11 Bonus Tip: Check Other Backlinking Methods
Competitor backlink analysis is a great way to get a lot of backlinks.
But there are also other effective backlinking methods you should try. Don’t be focused just on one way. Instead, experiment with other ones and find out what works best for you.
Some of the best link building methods you should try include:
- Reciprocal backlinking
- Broken link method
- Guest blogging
They are all great methods that will bring you a lot of backlinks. Try them out, use them to complement your competitor backlink analysis, and get as many backlinks as you can.
Competitor backlink analysis will help you gain a lot of new backlinks and rise above your competitors, and beat them.
In this article, you’ve discovered 12 steps for conducting competitor backlink analysis.
Use them to your advantage, rank higher, and smash your competitors.
Get the Most Out of LinkedIn Sales with These 5 Steps
Acquiring more qualified targets is now easier than ever before.
In this blog, we’ll provide you with step-by-step directions to use the competitors’ efforts to your advantage. Moreover, we will show you the tools that enable you to do this on autopilot — with smart automation!
The first two steps are about filtering out the competitors that you should pay special attention to. If you feel like you mastered this already, feel free to jump in straight to #3 — that’s where the real fun starts!
Step 1: Determine Your Actual Competitors
Not everyone who offers a remotely similar product or service is your competitor.
Don’t waste your resources on a target pool that is too wide. If you do, you’ll only spend your precious time on people who won’t be interested in what you have to offer.
First of all, divide the companies you think of as your competitors into the following categories:
- Direct Competition — they sell the same or very similar products as you do, and the customers will consider both of your products (as well as the others in this range) when making a choice.
- Indirect Competition — they offer a similar product, but you’re competing for the same market (for example, orange juice and Coca-Cola).
Let’s start narrowing it down.
Focus on your direct competitors, and ask yourself a few good questions about them and your own business:
- What’s included in the full scope of their services?
- What about you?
- How do they differ at the first glance?
- What does their online presence look like?
- What is your USP?
The broad answers to these questions will guide you through the next step.
Step 2: Study Your Competitors Thoroughly
Let’s start with LinkedIn competitor research.
LinkedIn is a place where industry professionals gather and focus their business efforts — which makes it a perfect starting point when learning about the competitors and their tactics.
Tip No 1: Go to viewing settings and set your profile to private mode.
Remember when you liked your ex’s profile photo from 2015? Not cool at all, right?
Well, the same applies when you examine your competitors on LinkedIn. Don’t forget — unlike other social networks, LinkedIn will show you when someone looks at your profile.
To prevent this, log out from your Google and LinkedIn accounts (if you don’t have a Premium LinkedIn account already).
Tip No 2: Turn off the “Viewers of This Profile Also Viewed” as well!
This will prevent other people from seeing whose profiles you’ve visited and contacted. Now you can see their connections, followers, ads and newsfeed without being seen yourself — and adjust your strategy accordingly.
Tip No 3: Learn about current trends and topics in your industry.
Being up to date with everything that goes on each day is in itself a full-time job.
To make sure you never miss news and events you could use to your advantage, set up Google Alerts to deliver the news for you! It is free and easy to do so:
- Go to https://www.google.com/alerts
- Pick the account where you want the news to land
- Go to “Create an alert about…” tab and enter keywords for the terms relevant to your business
- “Show options” button will allow you to specify how often you want to receive the alerts, sources, language, region, how many results you wish to receive, and the email address/ RSS feed
And just like that, you won’t have to look these terms up: Google will deliver them to you.
Tip No 4: Snoop around the niche spots as well.
Don’t limit yourself only to your existing connections and followers of your direct competitors — there are other places within the LinkedIn community you can research and discover plenty of prospects.
For example, niche industry groups on LinkedIn are perfect places to find potential customers and users. While we’re focusing on LinkedIn here, the same goes for Facebook groups, Reddit, Twitter and Instagram pages. Those can provide you with plenty of useful connections, knowledge and opportunities as well. The group name is an obvious sign of whether it is the right place to look for potential targets or not.
Once you decide the group fits your criteria, join and take a look at the posts. What are people talking about? What are their needs and unmet demands? Can you be of help to them?
Some of the post authors and commentators are looking for exactly the type of service you offer: that’s the sign you’re waiting for, and the right people to contact!
Now, you can decide to chime in and pitch in their inbox or do it in the specific posts’ comments. However, doing this manually will take too long; picking individual accounts, tailoring and sending each message one after the other is long outdated practice.
We have a better idea!
Step 3: Scraping time!
Here we’d like to introduce Expandi.io — a tool to automate everything regarding LinkedIn outreach, but at the same time keep the whole process natural and personalized just as if you did it all on your own.
Expandi will collect all the account names and data from the places you choose, let it be comment section, page followers or connections. For example, you can pick the Twitter pages where your audience gathers to discuss most recent changes in the way your industry works. Then you can scrape everyone who liked that page and turns their names into LinkedIn profiles with help from Expandi.
Now, you have a rich list of LinkedIn accounts to reach out to — all of those people interested in your offer. Imagine how long would it take to vet them out one by one!
The next step is to import this list (you get it in the CSV format) back into Expandi, and you can start to reach out to the targets on LinkedIn.
Step 4: Reach Out to All of Them
One by one?
By now, you got the gist — outreach is automated as well.
You may wonder how to automate the outreach so it doesn’t look robotic and insincere, while speeding up the outbound prospecting? How to personalize beyond “Hey, (target name)!” for dozens of accounts? How to avoid being flagged for spam?
With all those dilemmas in mind, Expandi adapted it’s tool with the following features:
- Dynamic placeholder — this is a dynamic tag unique to Expandi. It will take personalization to another level, so each account you want to reach out to gets a unique message, with something special that shows your effort.
- Safety features — to avoid getting banned for sending tons of messages in short time spans, Expandi makes all the automated activities randomized. The outreach cadence mimics the human behavior perfectly, so you don’t need to worry about getting penalized by LinkedIn.
Final Step — Enjoy the Fruits of Your Labor!
Smart LinkedIn automation is the best thing since sliced bread. Instead of tedious manual labor, copying, pasting, and guessing games, there are tools that do all of that for you.
You can dedicate your valuable resources to improve your services or take a break from work in general and spend time with the ones you love the most.
Stefan Smulders is a SaaS Entrepreneur | Founder of Worlds safest software for LinkedIn Automation / Expandi.io | for more than 5 years Founder of LeadExpress.nl
Best Social Media Content Moderation Strategies
Social media has changed the way businesses operate. From creating an entirely different platform for new marketing efforts and changing how brands relate to their customers. We can all agree that social media is a very integral part of many businesses.
But, just as social media serves as an asset for your business, it could also become a liability if not handled properly. We have all seen certain brands put out content that harmed their image, and caused irreparable damages. This could happen to any business if they don’t moderate their content. This is where a social media moderator comes in.
What is a social media moderator?
A social media moderator is someone hired by a company to review, screen, and filter all social media content related to their business. By doing this, a business can ensure that its content is:
- Aligned with its branding and
- Helping them achieve their overall business goals.
In this article, we will cover some of the best social media content moderation strategies and how you can implement them in your overall social media marketing strategy.
Content moderation strategies for social media.
Having solid strategies set in place for your social media content moderation is extremely necessary. These strategies will ensure that you implement your content moderation following established guidelines. Hence, eliminating room for error.
Here are some of the best social media content moderation strategies you can incorporate into your social media strategy.
1)Establish a standard social media policy.
Setting standard rules are essential because they ensure everyone on your content team knows what’s allowed and what’s not allowed. When creating your social media content policy, ensure it includes:
- The inappropriate content your company disallows. Inappropriate content should entail; bullying, brand bashing, sexually suggestive content, offensive photos, and videos, etc.
- Rules on posting spam content. Spamming your audience on social media can diminish your brand’s credibility. It can also devalue your content. Additionally, it can make your social media pages look messy and unattractive. Stay away from spam content.
- How your company addresses sensitive topics like race and gender.
- The method you apply to handle negative comments and reviews on your page or about your brand.
- How you deal with content created from influencer marketing, etc.
2) Designate who can submit social media content.
We all know that there are a plethora of ways brands get and create their content. We also know that a high engagement on social media could equal high reach. And if all things were equal, we could trust all content sources without questions and allow everyone to tag and comment on our page. That’s why the best writing companies make sure they use trusted sources.Therefore, as a brand, you can never be too careful.
So, set limitations on:
- Who can submit content to your brand.
- Who can comment on your page & tag you on their content. Most social media platforms have settings to accept, limit, or decline things like brand tagging and commenting.
- Where/whose social media content you share. It is best to share or feature content from only people who have accounts with your business.
By doing this, you prevent trolls and fraudsters from taking advantage of your brand.
3) Determine a Content Strategy
Creating a content strategy is essential to your content moderation. It helps you ensure that you are creating content that fits your overall brand/social media marketing goals. Your content moderation strategy should include:
- Where you share your content.
- How you use the content that you create.
- How you want your content to look. This should include your color schemes, style guide, taglines, hashtags, if you want to add logos or not, etc.
- The type of content you want to upload.
Your brand messaging must be consistent throughout your social media channels, so a content moderation strategy will help.
4) Create a standard submission process.
While we expect your business to create content regularly, there are also a few other contents generating methods you could implore. Some type of social media contents include:
- User-generated content.
- Customer reviews.
- Contests and giveaways.
- Affiliate promotions, etc.
Consumers love reading user-generated content and top writing reviews. However, whatever way you get your content, you need to have a standard submission process.
The three most common submission processes you can use in your business are:
- Pre-moderation: In this moderation method, your moderation team reviews and approves content pre-posting. The team has to approve submitted content before they post it.
- Post-moderation: In this moderation method, the moderation team posts submitted content, and monitors/reviews them regularly to see how they perform.
- Reactive moderation: With reactive moderation, content is submitted in real-time, and only reviewed if the content is flagged.
Ensure that you include all the information content submitters need to know. So, make available information on:
- Where you intend to use the submitted content
- User permission and rights agreements.
- Content submission deadlines, rules, etc.
5) Monitor your content regularly.
Finally, it is essential to monitor your social media content regularly. This helps ensure that you aren’t missing out on anything that could harm your brand.
You can monitor your content manually, automatically, or a combination of the two. Tools like Mention.com help you track social media content related to your brand.
Any serious business knows content moderation is vital. It attracts the kind of customers you need and also helps keep existing customers. Other advantages include understanding your users, increasing traffic and protecting the image of your brand.
Top SEO Trends Every Marketer Needs to Know in 2021
Search engine optimization can help companies significantly increase their online visibility and sales. What’s great about SEO is that you can learn how to do it yourself online and it won’t cost you a penny. However, it does take a lot of time to master search engine optimization. One of the most challenging thing about learning SEO is that it’s constantly evolving.
You always have to become familiar with new trends to retain or improve your rankings. Here are some of the most important trends that should play a role in your 2021 SEO strategy.
Follow the EAT Principle
The EAT framework was introduced by Google several years ago, but it’s now more important than ever to follow it because a huge amount of your traffic may depend on it. The EAT framework was conceived with the idea to provide Google users with better search results. It’s based on three different factors – expertise, authoritativeness, and trustworthiness.
The main purpose of this framework is to give ranking advantages to websites with quality content. The first EAT factor is expertise, which you’re required to display in your content. Essentially, you have to display knowledge that’s at the same level or higher than your competitors to outrank them.
Being an expert in a certain field will allow you to craft useful content, but that’s only one piece of the puzzle. You also have to display authoritativeness. To do this, you have to secure links from authoritative websites and pages relevant to your industry. Even if your business gets mentioned on another site, it can positively impact your rankings.
With more businesses with an online presence than ever before, local SEO has become fundamental for reaching customers in your area. This is crucial for every business owner that has a company with a physical location. Although you should definitely optimize content, headers, meta descriptions, and tags to target local audiences, your main focus for a good local SEO strategy should be to create a Google My Business (GMB) listing.
When Google provides users with local results, their algorithm looks for companies with complete and accurate information. If you set up a Google My Business listing for your firm, you’ll be favored for local searches. Some of the most basic information you need to add to your GMB page includes your business address, opening hours, phone number, website address, and category.
It’s always a good idea to add numerous photos that clearly display your business, as well as the goods you provide. Encourage your customers to write reviews about your business on Google, as this plays a huge role in rankings. You can also build trust with consumers if you regularly respond to reviews that you get on your GMB page.
Alexa, Siri, and Cortana have become insanely popular ever since virtual assistants were first introduced. They allowed users to search for information online more easily, which heavily impacted common search queries. While most people usually only enter a few keywords in their queries when they’re typing, voice search is more about posing complete questions.
What this tells you about user behavior online is that many people are looking for an answer to a specific question. You can improve your Google rankings by including FAQ sections on various pages on your website. Research what are some of the most common questions consumers in your industry have and write useful answers.
You can greatly increase your conversion rate if you optimize your content for long and specific keyword phrases called long-tail keywords. Long-tail keywords are somewhat associated with voice search, but many consumers type them when they’re close to a point of purchase.
What’s great about these types of keyword phrases is that there’s less competition for them, which means you have a better chance of grabbing the first spot on search results pages. Although it won’t provide you with a substantial increase in traffic, optimizing for long-tail keywords will effectively help you turn visitors into leads. While your main objective with this approach should be to rank for long phrases, it also helps you achieve rankings for short keywords.
Every business owner should update their SEO strategy often. As technology evolves, so does user behavior on the internet. It’s common for strategies that yield good results to become significantly less effective after a few months. That’s why you should always stay up to date on the newest SEO trends.
Charlie Svensson is a freelance writer and digital marketing specialist. Apart from writing articles for various online magazines and blogs, Charlie also likes to help college students with their essays. He currently works at my-assignment.help, offering his services to countless students in English speaking countries across the globe.
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