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8 Quick SEO Wins For Your Brand New Website

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8 Quick SEO Wins For Your Brand New Website


Websites can take time to return on your investment of money and resources you put into them.

That doesn’t mean you have to sit back and wait for that day to come.

In fact, there’s a lot you can control with search engine optimization.

There are specific SEO factors that you can take advantage of to get quick wins with your new site.

I recommend the following SEO monitoring and optimization tactics so you can measure your website’s visibility in search and position it for success.

1. Set Up Analytics And Diagnostic Tools

To know how well your site is performing and to measure improvement and gains along the way, you’ll want to get Google Analytics or a similar website analytics tool for tracking visitors to your site and behavior within it.

There’s a lot that you can learn in terms of insights from web analytics and it is helpful to have an objective benchmark or baseline to operate from across areas of traffic, content, conversions, and more.

Also, you should get Google Search Console and Bing Webmaster Tools accounts.

Those will provide more information about how the search engines see your site and provide additional keyword performance data that Google Analytics lacks.

2. Map Out Optimal Site Architecture

Much like outlining a paper in school or the flow of a book, we should do the same with our website content.

Adult books aren’t often a single chapter with everything crammed into it. Likewise, a website shouldn’t have everything jammed into a single page.

Most of the time the home page is navigational introducing the brand or organization and leading users to other pages on the site. Think about how deep you get in your content.

Whether it is informational, ecommerce, or other types of topics, arrange it in a way that makes sense and goes from general to specific.

Don’t try to stuff too much into single pages.

Add sub-pages when topics and sub-topics warrant it.

Long-form content is great for technical and specific topics.

However, it is also wise to allow the user to click and go deeper on their own terms versus overwhelming them.

On top of that, the search engines can see the vertical depth of content in addition to the wideness of the top-level pages and sections.

3. Be Strategic With Internal Link Structure

Inbound links to your site from other sites provide authority status for the pages and your site overall.

That process of sharing value doesn’t stop at the page that receives the link(s).

How you link to pages within your site can have a big impact on the page value and link value distributed throughout the site.

Know or keep in mind that you don’t want to link to every other page on the site from every page.

Keep your top-level navigation focused and only link where relevant and necessary.

That will help you pass the page value into the areas you want to in a focused way.

When every page has links spelled out to every other page, it is chaotic and doesn’t help prioritize link authority value and also erodes the work you have done to cleanly organize your site architecture for the search engines.

4. Create Quality Content

More content – as long as relevant, high quality, and helpful for your audience is always better.

Whether you’re lengthening existing pages, adding more, or going further in-depth, go for it.

This is your chance to look at how your migration or new site launch went and put your foot on the gas.

If you have thin pages with little text or a lot of pages that have significant overlap or duplication of content relative to others on the site, find a way to enhance or eliminate those pages.

Going back to the site architecture and internal linking details I shared, you don’t want to hurt those formats and efforts.

5. Monitor And Troubleshoot Indexing

Priority number one is to make sure you’ve got your XML sitemap, robots.txt, and any in-page canonical and indexing commands in a good place.

From there, you can monitor how quickly the search engines index your pages.

You may feel like it is overkill, but spend a lot of time in Google Search Console and Bing Webmaster Tools making sure that the sitemap is validating and that the pages indexed are the ones you expect and in priority order.

Don’t assume that you’ll build it and Google will come.

Get things submitted, watch for errors, and monitor the overall indexing process to ensure that it is moving as fast as possible and that any errors are addressed immediately.

6. Optimize Page Speed

Like content, don’t settle when it comes to page load times.

Evaluate page speed on your site using tools like the Google Chrome Lighthouse auditing developer tool.

Is it fast? Then make it faster!

Slow or not up to industry benchmarks? Speed it up!

Don’t ignore speed or push it off until later in the process.

Lean on dev and IT resources as you can to push for the maximum speeds you can reasonably achieve.

Time is of the essence and you don’t want to invest in a ton of other optimization areas with a subpar speed profile.

7. Maintain Clean Code

If you have speed issues, indexing issues, or concerns overall about the code, you should dive deeper.

A lot of content management systems include plugins and bloated code that is not needed or useful.

Developer shortcuts (I love developers – I’m not disparaging them) or out-of-the-box things that you don’t need can impact speed and indexing.

They can also cause headaches for you when uploading or updating content if things break often.

Minimalist, clean code helps you across the full spectrum impacting the quick wins I have outlined.

8. Build Links And Citations

External authority and validation signals are important.

Building on what I noted in the internal linking section, you should think about any and all relationships that could result in another, credible site linking to your site.

Think about partnerships, charities, customers, memberships, trade associations, credentials, and credible directories that could and should be linking to your site.

Make a list and plan to establish those links on the web to mirror the relationships in real life.

Beware of the traps and shortcuts with buying links that can get you in trouble though as you go through the process.

Other types of links or mentions that add credibility are often referred to as citations.

These can come through establishing Google Maps listings through Google Business Profiles, by submitting to data aggregation services, and other prominent directories and map sites on the web.

All of these links and mentions grow the footprint for your brand and point to your website as the hub or authority for your business or organization.

Conclusion

Taking a proactive approach with a new website to realize quick wins can help reduce the time it takes to get the visibility you deserve for your new website.

New sites can take some time to build up authority status from external links and from having relevant content that the search engines deem better than others featuring similar topics.

SEO isn’t a set-it-and-forget-it thing.

However, if you dive into the quick win areas and focus on what you can monitor and improve, you’ll give your site a head start and a chance to return on investment and work toward your goals in a quicker time frame.

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Featured Image: Who Is Danny/Shutterstock





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Flash Dressed Crocodile Toy On Google’s John Mueller’s Desk

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Flash Dressed Crocodile On John Mueller Desk


John Mueller posted this photo on Twitter saying he found this Flash dressed crocodile toy by his desk when he was in the office the other day.

I am not sure if there is an inside joke here, hence the joke being inside… But is funny either way.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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Google Dedicated Local Ad Pack

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Google Dedicated Local Ad Pack


Google seems to be testing adding a local pack for ads along with a normal organic local pack, I believe. Here is a screenshot showing a local pack labeled as “Ads” that show a list of stores that have shoes near you.

You can click “more places” that will load more local ads. Below that is the local pack map, showing you organic nearby stores that have that product nearby.

Here is a screenshot I took from a Twitter video from Saad AK:

Here are more examples of this in action from Saad AK:

I think this is new but I can be wrong?

Forum discussion at Twitter.

Update: Supposedly this is not a new thing, according to Google.





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How Data Is Reshaping The SEO & Digital Marketer’s Landscape

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How Data Is Reshaping The SEO & Digital Marketer's Landscape


There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal.

To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the new opportunities it can bring.

SEO marketers of today and digital marketers of tomorrow will need to extract, structure quickly, and manipulate data to drive the most critical business outcomes.

Data has always been mission-critical to digital decision-making.

The Economist, back in 2017, declared it the world’s most valuable resource.

Fast forward to today and the future, and we can see that the exponential growth of data fuelling this revolution is staggering.

According to the IDC, the amount of digital data created over the next five years will be greater than twice the amount of data made since the advent of digital storage.

Think about that for a second!

Flash drives, for example, were introduced in 2000.

This means that in the next five years, marketers will have to analyze and make sense of 2x the data created in the last 22 years!

The Data Revolution Means More Sources & Complexity For SEO

The data revolution has gone on for some time now, and it’s changed our concept of what counts as “data,” rightfully so.

In the past, we thought only numbers mattered.

But, in this new digital world where everything is converted into ones and zeros, data is broader and contains text, audio, and visual information – all bits waiting to be processed!

  • Machine-based and human-generated data are growing at a rate of 10x faster than conventional business data.
  • Machine-created data is increasing exponentially at a 50x the growth rate. This data revolution is primarily marketing-driven and consumer-oriented who are “always on.”
  • In just the last 18 months, the volume of site processing data we have been generating at BrightEdge has increased by 11x!

As a result of these increasingly demanding trends, SEO and digital marketers need to adapt and become more like data analysts and scientists in approaching the extraction of structured data insights and business intelligence – without adding more manual work.

Fortunately, SEO is well-positioned to take advantage of this new data revolution.

  • Increasing your keyword universe – More keywords mean more data points to look at with reporting and fuelling insights. While focusing on conversion rate metrics is very important, it wouldn’t be possible without opening the scope of your audience and getting more people in the door. SEO has drifted away from writing for a primary dedicated keyword and is now way more advanced with advancements in search engines like Google’s understanding of intent of searches through RankBrain and BERT.
  • Increasing your search footprint – will also help you discover unexplored of informing your future content strategy or ideate new keyword ideas. However, sometimes you might miss the boat, like the transition of Content Management Systems slowly turning into “Experience Platforms” as they offer more functionality to meet the needs of today’s webmaster or marketer.

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Data Is The Currency Of An Accelerated SEO & Digital Age

By 2025, Worldwide data will reach 175 zettabytes.

But unfortunately, the human brain can’t process, structure, and analyze all that data.

So technology engines have to help, and digital marketers should be the driver.

There is a massive opportunity for companies that can utilize data to create more engaging experiences.

A recent study showed that 95% of business leaders recognize this as their biggest growth lever over the next three years, which means there’s plenty at stake here!

Robust data analysis ensures decisions are evidence-based and have more accountability.

Drawing on existing and new data sources to fully integrate business acumen and analytical skills into decision making, sourcing, managing, and analyzing large amounts of unstructured data will ensure continued use and success.

SEO began with data and has evolved.

From the introduction of real-time SEO in 2019 and Page Experience Updates in 2021, SEO’s future lies again with data and the creation of intelligent systems. Here marketers can leverage combined data sources that structures data for them.

As a result, they can achieve business objectives and stay ahead during all data and digital transformation stages.

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Technology & AI Are Helping SEO Evolve

Advancements in technology and, in particular, AI and Natural Language Processing has meant that SEO and digital marketers can become data analysts without having to become an actual data scientist.

This is key to unlocking structured insights from your company’s big data to make more precise predictions about what is coming next based on existing information.

Digital marketers can evolve, understand key trends, and learn in new areas such as:

  • Predictive modeling of future trends and forecasting based on multiple types of data.
  • Real-time identification of opportunities and intelligence.
  • Digital research at scale with both historical and real-time data.
  • Leveraging automated visualizations for various stakeholders.
  • Improved data security and compliance.
  • Market and business intelligence at a macro level.
  • Consumer behavior at the most granular level.

SEO and digital marketers can learn critical skills such as statistics, data analysis, data visualization, and strategy.

AI, NLP, and machine learning are helping them do this without needing expertise in computer programming and software applications.

What digital marketers must do is combine their communication skills and analytics skills with stakeholders who cannot think outside of the advertising box.

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Data Analysis & Intelligence As Competitive Advantage

The application of technology will be the driving force behind the next generation of data analysis technology.

Therefore, SEO and digital marketers of today should learn how to better utilize insights from data analysis.

It’s becoming more apparent that the marketing platforms of tomorrow will require the capabilities of data analysis and science infrastructure at their core.

The future of marketing will blend technological know-how, business sense, and an understanding of data analysis.

The next generation of SEO will touch all components of marketing, from video, email, and voice, to digital performance of content.

SEO and data science will converge into one evolved discipline that drives omnichannel acquisition and democratizes data.

Marketers who embrace this new era of SEO will be well-positioned to succeed in the years to come.

Data is reconfirming its role as the new competitive advantage, and as SEO and digital marketers, you must evolve if you want to be part of the future.

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Featured Image: ra2 studio/Shutterstock





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