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8 Social Media Content Marketing Strategy Examples to Avoid

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8 Social Media Content Marketing Strategy Examples to Avoid


Sure, you’ve established your brand on social media.

But are you satisfied?

Or is it something that you need to relook? Something that’s missing?

According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025.

Therefore, mere social media presence to get the word out about your brand is not enough.

What you need is a strong content marketing strategy. Otherwise, you would end up wondering why your content is going unnoticed.

And, you don’t want that.

So in this article, we shall discuss a few social media content marketing strategy examples along with some common mistakes to avoid.

But before that let’s first understand why do you need a content strategy for social media.

Why is a Social Media Content Marketing Strategy Important?

An effective social media content marketing strategy can make a world of difference in your overall digital marketing campaign. It can help you get ahead of the competition, reach your target customers, influence their purchasing decisions, and offer real value to achieve maximum conversions.

When people follow a brand on social media, they start engaging with it in different ways. The latest social statistics revealed some eye-opening facts that show how you can benefit from a well-thought-out strategy.

Using the right strategy, you can experience all of these benefits and more

  • connect with your target audience on a personal level
  • build trust and loyalty
  • forge meaningful relationships
  • turn your followers into brand advocates
  • generate more leads
  • boost your conversions and sales
  • drive more traffic to your website and improve your SEO ranking

But it’s crucial to avoid some common mistakes that may result in the decline of your follower count, engagement rate, and conversions.

What are those mistakes?

Let’s find out.

8 Social Media Content Marketing Strategy Mistakes to Avoid

The concept of social media content marketing starts when social media meets content marketing. That’s nothing new. The goal is to get your content in front of your target audience in an optimized way and simultaneously enhance your social media efforts with top-notch content.

Although this seems obvious, you’d be surprised at how many brands don’t optimize their social sharing.

So, to enjoy the maximum potential of your social media content marketing strategy, we have gathered the most common mistakes to avoid on that journey.

1. Not Having a Content Plan in Place

No matter what industry you are in, a social media content plan will serve as a roadmap for all your marketing activities. It should outline everything you expect to achieve, how you want to do it, what resources you’ll need, and how you’ll measure the success.

Without it, you might end up sharing content for the sake of it and not engaging your followers.

Start by defining your goals and objectives, establishing a budget, and creating an action plan for reaching and engaging your audience.

Then, create a social media content calendar to manage upcoming posts and a publishing schedule to maintain consistency.

Nike’s implementation of its content plan is a great example. Their Instagram engagement averages 21.7K interactions per day, including posts and mentions.

2. Not Knowing Your Audience

If you don’t know your followers, prospects, and customers, your content and social media efforts may resonate with just a handful of people.

You must learn everything about their pain points, interests, and expectations.

How do you approach this?

You do it by gathering the necessary data before drafting any content piece and sparking conversations on social networks once the content is live. You can’t rely on guesses if you wish to connect with your followers.

Here’s a chart from a recent Pew Research Center survey that shows different demographic groups’ social media usage in the US:

social media usage

Arming yourself with such insightful data and leaving assumptions out of the equation will help you target your audience better and refine your strategy.

As we examine Starbucks’ target audience, we realize that it mainly consists of high-income, tech-savvy 22-60-year-olds. This is exactly who Starbucks targets via social media platforms such as Instagram.

Starbucks

3. Using Complex Language and Tone

Overwhelming your audience with technical jargon may not be the best way to get their attention and convey your core message.

You must use the language that resonates with your audience and a tone that shows your brand’s human side, engages people, evoke positive emotions, and makes you memorable.

The language you use could be — casual, professional, or neutral.

Your tone of voice can be either professional or friendly, yet informative. It can be uplifting, confident, empathetic, compassionate, but also empowering and playful (with an emoji here and there).

It all comes down to being on the same wavelength as your followers.

Wendy’s mastered this better than any other company. Through their playful Twitter interactions, Wendy’s has gained a great deal of fame.

Wendys mastered

4. Not Using a Social Media Monitoring Tool

Social media monitoring is a vital step for measuring your strategy’s success. If you don’t analyze the data to get actionable insights, how will you ever know if your strategy is working?

A social media listening tool will give you a clear insight into your social media engagement.

Here’s what you can find out:

  • Who has talked about you on social and when (even if they didn’t tag or mention you)
  • What people are saying about your brand
  • How they like your products/ services, customer service, content, etc.
  • What they would like you to improve
  • How they want to interact with you
  • Which social media platforms work best for you
  • Which of your content pieces are high-converting
  • How you fare against your competitors

Tracking, analyzing your social media engagement, and promptly responding to your users’ comments will help you better understand your audience, craft more relevant content, and make data-based decisions to improve your strategy.

5. Assuming that all Social Media Platforms are the Same

Each social media platform offers unique opportunities to get on your target customers’ radar and capture their attention. Everything from their intended purpose to demographics and marketing tools is different for each platform.

That’s why you should have a separate strategy for each, ensuring you speak the same language as the users.

For instance, the Pew Research Center survey above shows that female users in the US outnumber their male counterparts on Facebook. In contrast, more male users spend time on Instagram, LinkedIn, and Twitter.

Furthermore, Pinterest is best for targeting women in the 50-64 age range, while Twitter and Snapchat are the preferred choices of younger demographics (particularly in the 18-29 age range).

So, find out which platforms your target customers spend most of their time on and plan your strategy accordingly.

Organic Basics’ social media indicates that they prefer to attract customers with highly stylized images. Instagram is the best platform for this.

Organic Basics

6. Putting Quantity over Quality

If you post too much content on social media, you might overwhelm your followers. No one likes brands that spam their newsfeed with posts about their products or services.

In fact, posting too much is one of the top reasons people unfollow brands on social media.

Instead, focus on sharing high-quality and relevant content once or twice a day to maintain a connection with your followers without the risk of losing them.

We can see from Red Bull’s huge Facebook following with over 47M likes that high-quality content is the secret to its success.

Facebook following

7. Failing to Create Engaging Content

People don’t want to waste time on something that doesn’t bring them real value. Instead, they want to follow brands that provide engaging and useful content that addresses their pain points or helps them learn something new.

When you know what your followers want and need, you will know what content will capture their attention. If you do a great job, they might even share it on their social networks.

Let’s take a look at PlayStation’s Twitter account. Their fan base is large, with 23.6M followers, and they strive to produce content that their audience enjoys. As an example of how they interact with their followers, they have competitions like The Fortnite PlayStation Cup.

PlayStation Cup

8. Lacking Attention-grabbing Visuals

Visuals have the power to evoke emotions and compel people to engage with your brand. They can help you tell a story, explain complex concepts, and communicate statistics (e.g., charts, graphs, and infographics).

Ask yourself, “What type of visual content do social media users prefer?”

Of course, you should have text-based posts, but enrich them with high-quality images, professional videos, niche-focused hashtags, GIFs, and other attention-grabbing visuals that will make your content exciting and engaging.

Use Stories and live videos to humanize your brand and show your fun side so that people relate more to you. Show you’re one of them, and you’ll gain life-long fans.

National Geographic is known for their stunning images on Instagram, each one telling a story.

National Geographic

Wrapping Up

Now that you know what social media content marketing strategy examples to avoid, you can ensure you don’t fall into the common pitfalls and impede your chances of success.

So, follow our tips above to learn everything it takes to create a winning strategy that will turbocharge your leads, conversions, and sales.

And, oh while you are busy avoiding the common social media content strategy mistakes, do take the help of SocialPilot. It’s a tool that can help you automate your posts, show you the performance reports of your posts, and much more.

Try its free trial today and boost your social media efforts.



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10 Useful Tips For Getting More Engagement On Instagram

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10 Useful Tips For Getting More Engagement On Instagram


Do you know how to get more engagement using Instagram?

Instagram is a great way to connect and engage your customers. With more than 300 million active users, and almost 85 million images and videos uploaded every day, it is an awesome visual platform for business.

By using Instagram in the right way, you can successfully market your business. Still, most marketers struggle to get the engagement they hoped for on Instagram.

If the low engagement horrors on Instagram also haunt you, this blog is for you.

Whether you are new or want to find out how to get more Instagram followers, here you will find tried and tested ways to market your brand more accurately on Instagram and tips on increasing your posting consistency using the Instagram automation tool.

How to get more engagement on Instagram?

1. Optimize Your Profile

A well-optimized profile tells your potential followers who you are and give them a reason to follow you.

Start by choosing a username that is easy to recognize and searchable. Ideally, your username should match your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.

On the same note, choose a profile picture that’s on-brand and similar to your other social network profiles. It will help you maintain brand consistency across the various platforms and won’t confuse your followers.

Another necessary thing is to turn your Instagram profile into a business account. It will unlock loads of extra features necessary to grow your business.

Also, make sure your profile is public. Nothing kills your engagement like a private account. Being hidden from the eyes of your potential customers isn’t going to help you grow.

2. Update Your Bio

Updating your bio is also a part of optimizing your profile.

Update your bio with informative information about your brand. Add information that allows people to know who you are and what your business does.

Here are a few bio examples for your inspiration:

  • @Staples: “We make it easy to #MakeMoreHappen”
  • @wdywt: To be considered: Tag your on-feet photos with #WDYWT
  • @caratlane: We’re Obsessed with Making Beautiful Jewelry Accessible #CaratLane

Use this space to feature a call to action, branded hashtags, and website links. Adding a link to your product page is essential, especially when most of your traffic comes from mobile devices. It becomes easy for your followers to visit your website and buy your products.

After that, enable notifications so you can see when people share or comment on your photos. This will allow you to engage with them more quickly. To enable notifications, go to options and then push notification settings. Select from everyone for every category.

3. Reorder The Filters

Instagram filters are all about fun. Choosing suitable filters can lead to moving views and engagement.

It is found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones. So it would be best if you found out what works the best for your business.

Additionally, if you use Instagram a lot, chances are you have a few favorite filters you use all the time and others you never touch. To make editing photos easier, you can reorder the filters in your editing window. This way, you can prioritize the ones you use the most.

To reorder the filters, simply hold your fingers down and drag each filter one at a time to reorder.

Once you are done trying a few filters, it’s recommended to choose anyone and continue using the same filter every time you post. Sticking to one filter will give your post a more distinctive, relative, and recognizable look.

4. Respond To Your Followers

Make sure you are responding to all the comments you receive both positive and negative because it is a big part of engaging your audience. Also, thank people for kind comments or for tagging their friends. Reply to comments where people ask you questions about the photo or about your business. If you ignore their comments, it sends the message that you are not interested in building a community.

Show them that you care about what they have to say. Respond to comments, follow them back and engage with what they’re sharing if relevant. This will lead to creating strong connections and more engagement as well.

5. Make Use Of Captions

Use photos that show exactly what followers will get from your business. If you are an author, show your book’s cover or use a photo of someone reading your book. If you are into the eCommerce business, share your products with a nice background.

Although Instagram is a visual platform, your photo captions also play a huge role in helping you get more Instagram engagement.

A beautiful picture stimulates your followers to stop and concentrate on your post, but strong captions will help you market your intent and sell your products. Your caption is what drives your followers to your profile and click the link in your bio.

Your caption should leave a call to action at the end. Now, what that call to action will be, totally depends on the intent of your post.

One of the best ways to get more likes and followers on your Instagram photo is to use captions that ask questions. It is a great way to drive not only photos but engagement with comments as well.

Use caption

6. Use Quality Hashtags

Instagram allows for a maximum of 30 hashtags per post; however, try to use hashtags effectively by limiting the number of hashtags per caption to around three.

Additionally, using the relevant hashtag in your captions will help your posts appear to an audience beyond your followers. Depending on the industry, you can use the popular Instagram hashtags to get more visibility on your photos.

Here’s a tip!

Before using any hashtag, find out which hashtag you should use in order to reach a wider audience and achieve the highest level of engagement.To find the hashtags, your audience might be using, research the “explore” tab in the Instagram app. When you search for any hashtag, it will show you a list of related hashtags at the top of the screen.

For example, when I search for #contentmarketing on Instagram, it shows me relevant hashtags such as #blogging, #content, #businesstips and etc.

Quality hashtag

7. Leverage Instagram tagging

Besides hashtagging, you can leverage account tagging on Instagram to increase your visibility and reach among your target audience.

Account tagging, as the name suggests, is tagging other Instagram public profiles in your organic posts to win valuable engagement, impressions, and comments.

You can do account tagging in two ways – mention tagging or image tagging.

To mention an Instagram account, simply use @ and then type the username in the post caption or comments to tag the accounts. It’s a more straightforward way to shout out client/customer accounts through your posts.

type the username

On the other hand, you can add single or multiple profile tags over the image of your posts to perform the image tagging. When you tag an account, it will receive a notification, and your post will show up in the “Tagged” section of your and your tagged account’s profile.

This tagged section on your profile works as a great repository of user-generated content that you can promote through Instagram Stories later.

Look how Alfred, a Coffee brand, leverages the image tagging feature to promote its collaboration with KylieCosmetics.

image tagging feature to promote

However, don’t get carried away and start tagging anyone without a strategy. It will make your account look spammy.

Is it getting hectic to manage Instagram image tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

8. Post Consistently

If you are aim for engagement on Instagram then prepare to post consistently. The more regularly you post, the more are your chances to be seen by your followers.

A consistent account not only keeps your followers keep coming back to you but also appears as a great place to connect for profile visitors. When you are consistent, it conveys that you care about your followers enough to post valuable content regularly.

However, maintaining consistency doesn’t mean bombarding your post feed every hour with inferior content. Make sure you don’t sacrifice quality for quantity.

If you post too much content, you might overwhelm your followers. It’s best to decide on a post frequency of not more than two posts on Instagram to maintain a healthy post feed.

Also, create defining elements for your account. If you’re consistent with the content of your photos, the filters you use, and how you caption your photos, you’ll start to be seen as a distinctive profile in your niche.

On a final note, keep in mind that the goal is to ensure your photos appear in the feed of your followers so they can interact with them. The more you post, the more your brand is visible to your followers.

If you want to post consistently while saving time and effort, then schedule your posts with a social media scheduling tool. It is the best way of building a loyal following and community faster.

9. Find Perfect Timing For Posting

Before you post on Instagram, there are two things you need to keep in mind – your audience’s time zone and what time they often check Instagram.

Mostly, users prefer to check Instagram in the morning and the evening. But, if your business caters internationally, consider posting according to different time zones.

However, not all brands have the same time to post on Instagram. Your personal best time depends on your audience. Make use of Instagram analytics tools for deep analysis. Pay attention to when most of your audience is online.

The most effective way of determining the best time to post on Instagram is by testing how your posts perform at different times of the day. If you notice that content posted in the mornings consistently earns more likes, comments, or followers than afternoon or evening, set your content sharing schedule accordingly.

best time to post on Instagram

10. Use the Power of Videos

In addition to pictures, Instagram has tons of features, such as Reels, stories, live, and in-feed to share video content. Instagram videos are a great resource for your brand to stand out on the platform and engage with fans.

Power of Videos

However, being boring is not an option on Instagram. Luckily, there are tons of creative ways you can use videos on Instagram to create valuable content for your audience.

You can introduce new products, do a Q&A, show tutorials, showcase company culture, and share behind-the-scenes moments to create more engagement with your audience.

Check out our complete guide to Instagram Videos.

Conclusion

Instagram is a great platform for sharing, engaging, and branding your business. If you haven’t started using Instagram for your business, consider adding it as your next top priority.

And when you sit back to plan your Instagram strategy, give engagement a prime spot and make sure to incorporate all the tips we have discussed in it.

The best way to get more engagement on Instagram is to create authentic content with the intent to connect with your audience. All your content should be prepared to loop in your audience in the conversation in one way or another.

To maintain your Instagram marketing effortlessly, use the power of SoicalPilot. Easily create, schedule, analyze, and connect with your followers’ messages from a single dashboard.

Wait no more. Go for its free trial or schedule a demo call today.



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9 Tips to Get More User-Generated Content for Your Brand

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9 Tips to Get More User-Generated Content for Your Brand


Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns.

One reason is that you build a repository of helpful and engaging content to publish.

More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts.

That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products.

The challenge, of course, is getting your customers to create them.

That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today.

Ask For Feedback From Users

There’s a saying: “You have not because you ask not.”

If you want your customers to leave you a review of your product or brand, then go ahead and ask them.

One way you can do this is by sending them an email like this one from Gecko.

Another way is by adding a form right below your content for customers to fill up.

Hosting Canada makes it easy to curate reviews of online hosting providers by providing a “Leave a review” CTA at the bottom of each of their reviews.

user-review-template-socialpilot

Right underneath this are the reviews left by past and current customers of the product being reviewed.

asking-a-feedback-example-socialpilot

Create a unique hashtag

Creating your brand’s very own hashtag helps promote your brand on social media channels like Twitter and Instagram. You can also use social media management tools for the best results in social media marketing.

At the same time, it helps you find posts your customers published on their respective accounts.

Here’s a snapshot of user-generated content created that included #socialpilot in their descriptions:

socialpilot-hashtag-ugc

What’s great about this is that the user-generated content’s already published. All you’ll need to do is to reach out to these users and ask if you can repost their content on your website or other social media accounts.

Many of them will be happy to let you. After all, who doesn’t like added exposure for their accounts?

Launch a contest on Instagram

Hosting a contest on Instagram is another way for you to get more user-generated content for your brand.

A perfect example of this is the #RedCupContest Starbucks hosts on Instagram every December.

red-cup-contest-socialpilot

Not only did the contest give Starbucks more than 30,000 user-generated content for them to use throughout the holiday season, but it also positively impacted their sales. After all, you’ll need to buy a Starbucks drink in a red cup to participate.

When launching a contest, be sure to clearly state the rules for your contest – including how users can participate.

For example, you might put up a Facebook-only contest that asks customers to create a Facebook post explaining what they love most about your brand.

Instagram-Contest-UGC-Example-socialpilot

Listen to your users’ social conversations.

At any given time, your happy customers would recommend your products and services on social media.

Social media automation platforms can help you keep track of these conversations as they happen. That way, you can thank them for the kind words and also request if it’ll be possible for them to work with you by creating a UGC.

These tools come with social media analytics that’ll help you track and evaluate which user-generated content is performing and at which social media channels.

Based on the data you’ve gathered, you can tap these users and work out an arrangement so that they can continue.

Gain some ground with influencers

Working with influencers who are also your customers benefits your brand in two ways.

First, they know what types of content will resonate well with your target audience. That way, you ensure that the UGC they’ll be creating for you will yield results.

Second, since they already have a substantial following and are highly respected within their niche, it’ll give your brand and product a boost.

For example, vlogger and success coach, Amy Landino, is known for her organization and time management hacks. As someone who admits to practicing bullet journaling, she was one of the ideal influencers Ryder Carroll–the creator of the bullet journal system–could collaborate with when he launched his book on the Bullet Journal method.

leveraging-influencers-in-UGC-Socialpilot

Create an employee engagement program

Your employees are your brand’s most valuable assets for three reasons:

First, they’re the force that keeps your business running.

Second, they’re your best spokespeople when it comes to your brand.

In fact, the Edelman Trust Barometer shows that your customers are more willing to trust what your employees say over your senior leaders, stakeholders, or even you (OUCH)!

Lastly, your employees’ engagement levels have a direct impact on your business’ brand reputation and even your income.

One way to do this is by creating a social media account where your employees can publish content they’ve created.

HubSpot’s HubSpot Life Instagram account is a perfect example:

hubspot life intagram account example

Each week, a HubSpot employee is selected from one of their offices worldwide. He or she is given full control of the account and what to post here.

As you can see, the result is a fantastic collage offering a glimpse of the company’s culture. Because of this, HubSpot is able to attract new hires who not only have the skills they need but also have the same values they uphold.

Create an ambassador program

An ambassador program can be a great way to encourage loyal fans and customers to create content for your brand consistently because you’re treating them like VIPs.

By becoming part of an exclusive clique and being treated to exclusive perks, your “ambassadors” are more likely to create content about your products and services.

To start an ambassador program, make sure you make the ground rules for users very clear. These may be about the kinds of posts they can create, what they aren’t allowed to mention vis-a-vis posting about your brand, and even how to use the perks and benefits that being an ambassador for your brand provides.

ambassador program UGC example socialpilot

Create a compelling challenge

If you can come up with a challenge that both excites and pushes users either physically or creatively, this can make great content for your brand.

Many fitness content creators, for example, design a multi-day fitness challenge wherein users can participate and share their progress on their social media accounts.

You can find ways to integrate free challenges for your customers, and not only do you get potential content to curate for your marketing channels, but you also engage audiences in ways like never before.

And that’s not all. If your challenge is truly exciting to consumers, it even stands a chance to go viral, further increasing brand awareness and retention.

creating a challenge for UGC Socialpilot

Offer your customers an incentive

I know you’re probably thinking: isn’t this like bribing your customers to get user-generated content?

No, it isn’t. And here’s why.

As I’ve mentioned earlier, creating high-quality content’s not easy. If seasoned marketers struggle with this, imagine how much your customers would?

Offering them an incentive like G2’s Starbucks coffee treat they offered on Twitter is a way of you saying, “Thanks for taking the time to help.”

G2 crowd example offering incentive UGC Socialpilot

Besides, you won’t lose much when you nurture your relationship with your audience. Before long, you’ll be getting user-generated content even without incentives – because your fans are loyal enough to talk about your brand online on their own.

Best practices for getting more user-generated content for your brand

As you create your user-generated content campaign, here are a few best practices you’ll have to note moving forward.

Always credit back when reposting

If you repost any photos, quotes, or text that you didn’t create, credit them back to the original owner. On social media, this can be as simple as tagging the owner in your caption or over an image on Instagram.

Tagging, after all, will bring you more exposure. Especially Instagram image tagging, where the tagged post appears on both profile pages – yours and the account you tagged. The tagged section on Instagram works as a great UGC repository.

Are you slammed with managing Instagram tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

Ask permission to use photos or videos

If you intend to use photos or videos created by fans or customers in any of your brand material, you’ll need explicit consent from users.

Get in touch as best as you can to talk about fair compensation for using their work in your brand campaigns. If you’re unable to receive a reply, it’s best not to move forward with using user-generated content in your marketing campaigns.

Respect boundaries

Next, it’s essential to respect the boundaries and privacy of your users. Only curate and repost branded content if you saw you were tagged or mentioned or if your hashtag was used.

Put up full disclosures

Be sure to put up full disclaimers and disclosures about how you intend to use any user-generated content about your brand.

Explain that your business may most likely use these curated content across your social media channels and that you won’t compensate for reposted material.

Monitor new content with the right tools

Lastly, make the process of curating and monitoring user-generated content easier by using the best tools on the market. You’ll want to use content curation tools to help you spot fresh content about your brand.

Also monitor the performance of your user-generated posts with some analytics tools. Do they get better engagement? What type of user-generated content performed best?

Knowing this, you can refine your efforts even further to only curate the best posts, and think of new ways to keep getting high-quality, curation-worthy posts for your brand.

Final thoughts

Publishing user-generated content can significantly boost your brand’s reputation and your products, which will, in turn, help you generate more customers and increase your revenue.

Each of the tips shared in this blog post can help you get more user-generated content for your brand.

Results won’t happen overnight. But if you stay consistent, you’ll soon start receiving UGC from your satisfied customers.

And that’s the key.

More than anything, you need to make sure that you provide your customers with high-quality products and an even higher quality of customer service.

When you can give this to your customers, they wouldn’t hesitate to help you spread the word.



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Building Decentralized Social Communities

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Building Decentralized Social Communities


Are you looking to create a community for your NFT project or DAO, without Discord or social media? Wondering if there’s a better way to build a thriving community? In this article, you’ll learn about the emerging world of decentralized social media and how it can help you or your project. Why Businesses Should Pay […]

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