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48 Product Marketing Interview Questions You Should be Asking!

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48 Product Marketing Interview Questions You Should be Asking!


No product management team can make strides without a product marketer.

Product marketer is the key to finding the right audience, positioning the product, crafting strategies, and getting the sales cycle running.

You need a person who has the eye to follow market trends and customer behavior to position and promote the product.

If you are a product marketing agency, then it’s time to hire a discerning product marketer.

You have to ask the right product marketing interview questions to hire the best fit.

And we have just the right product marketing interview questions suggested by experts to make the hiring process easier for you.

We also have a list of marketing interview questions you can use to hire for different marketing positions.

Let’s dive into the questions now!

General Product Marketing Manager Interview Questions

A product marketer’s day-to-day task demands them to interact cross-functionally with marketing, product, customer success, and sales team to understand buyer persona, marketing, and sales opportunities.

So, apart from the tactical and strategical experience, a product marketer should have the interpersonal skills to communicate across the organization.

Here are a few product marketing manager interview questions to help you understand the thought processes, work ethics, team skills, values, motivations, and self-awareness of the candidates.

  1. What inspired you to pursue a career in marketing?
  2. What are your 3 top core values?
  3. What’s your favorite product marketing strategy and why?
  4. What areas would you say you’re better than most in product marketing?
  5. How do you invest in yourself?
  6. Why do you want to work for our company?
  7. How do you know you will add value to our product?
  8. What is the difference between a good place to work and a bad one?
  9. What was the last marketing book you read, and when was it?
  10. Which product marketing gurus inspire you the most? Why?
  11. What will you do in your first months on the job as a product marketer?
  12. What would you expect to happen if you underperform?
  13. What would the definition of the “world-class employee” mean to you? Would you say you match this definition?
  14. In what capacity was your team better with you being a part of it?
  15. How do you approach juggling multiple shifting priorities?
  16. What would you do if you could do anything you wanted?
  17. If you could build a team, what qualities and skills would you look for in candidates?
  18. Tell me how you build relationships with fellow employees.
  19. Tell me about a time when you had a conflict with a coworker or team member. What happened?

Product Marketing Interview Questions to Evaluate Skills and Experience

Keep in mind – product marketers can make or break the image of your product.

It’s crucial to pick a candidate with skills and experience to come up with coherent product marketing strategies that aptly position the product for end-users.

Learn straight from the experts with years of experience in hiring product marketing managers/ marketers to create a formidable product management team.

“I specifically ask these questions to go beyond the surface and know the candidate at a deeper level. Past work is also crucial, as product managers take jobs that they are passionate about My questions target their passions, interests, and work ethics. They allow me to understand their point of view and why they do what they do. I try to develop context regarding their profession; knowing what drives the candidate is essential.”

  1. What was the last product you launched?
  2. What’s an essential aspect of product management?
  3. What are you passionate about being a product manager?
  4. Mention one good product that is poorly marketed. How would you sell it differently?

“When interviewing product marketers, I like to pull up a random popular site and ask the candidate what they think about it. There are no right or wrong answers, but you learn how they think.”

  1. What are your thoughts on (the random popular site)? What would you do differently here?
  2. What do you like about it? What surprises you?
  3. What would you do if you had to focus more on a certain feature?
  4. How would you position the same product to a millennial and a baby boomer audience differently?
  5. How would you go about increasing the adoption of an underutilized feature?

“Marketing without passion just ends up being uninspired. So firstly, I want to make sure that whoever I hire has a passion for the product and its end users. Secondly, I give them a chance to discuss past experience to get an idea of their creative abilities and their collaborative skills.”

  1. What insight do you have into this company’s consumer base?
  2. Tell me about the product launch you’re most proud of?
  3. How would you respond to the low adoption rate of a new feature by your customers?
  4. How do you envision the responsibilities of product manager and product marketer working together?
  5. How have you handled reduced customer churn and increased customer retention in the past?

“The ability to think and develop the greatest possible strategy for promoting and marketing a certain brand, regardless of how well our competitors are doing, is something I look for. I believe product marketers should have muscle memory when it comes to pursuing and judging favorable scenarios in which to leverage their products. The ability to use a variety of tools to gain an understanding of the way brands are being promoted in the marketplace is also necessary for them to master.”

  1. When it comes to bringing a specific product to market, what steps would you take, and how would you judge the campaign’s success?
  2. What is an undervalued product marketing KPI?
  3. Following the data collection presentation, which sectors should we pursue next with our product, and why should we target them?
  4. How would you justify a price change scenario to your customers?
  5. Consider a good product that is being marketed ineffectively. What would you do otherwise if you had the chance?

“You seek to determine how passionate they are about product marketing and management and how they can juxtapose their interest in this domain with their expertise to bring value to your company. You should also get the low-down on the candidate’s prior experiences and how they learned from them to enhance their skills.”

  1. How do you determine what customers want and need?
  2. What is your greatest strength and weakness related to product marketing?
  3. What’s your biggest failure as a product marketer, and why did it happen?
  4. Tell me about any current product you like and why?

“A product marketing manager should have a balance of both – management and technical skills. So I ask questions that unveil their understanding of positioning, messaging, marketing campaigns, and demonstrate results they managed to get through their techniques in previous jobs. Curiosity in the field is also something that I look forward to.”

  1. In your own opinion, what is the best way to evaluate success in a product launch event?
  2. Which CRM solution is your favorite and what metrics do you look at most?
  3. What changes will likely affect the product marketing industry in the coming years?
  4. In our effort to boost sales, should we work on lead paid campaigns, improve the user experience, or design new features?
  5. When has a competitor made a marketing move you envied, and what was the move?
  6. Can you run me through the details of your last Product Launch? Who was the target audience? What marketing techniques were used?

Conclusion

The above set of questions ensures that you pick the most suitable candidate as your next product marketer.

Having said that, any marketing is incomplete without social media marketing. You simply can’t miss promoting a product on social media.

It lets you reach a wider audience in minimal time giving you the opportunity to directly connect with your target customers.

But, social media is another ball game. There are a lot of issues your agency can face such as:

  • Promotion on multiple social channels
  • Posting for different time zones
  • Onboarding clients
  • Collaboration between your social team
  • Producing performance reports

So, we give you the one-stop solution to solve your problem – SocialPilot.

It’s the best-in-class social media management tool for marketing agencies with unparalleled scheduling, collaboration, analytics, and social inbox features.

Experience it yourself today! Start your free trial or schedule a demo.



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10 Useful Tips For Getting More Engagement On Instagram

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10 Useful Tips For Getting More Engagement On Instagram


Do you know how to get more engagement using Instagram?

Instagram is a great way to connect and engage your customers. With more than 300 million active users, and almost 85 million images and videos uploaded every day, it is an awesome visual platform for business.

By using Instagram in the right way, you can successfully market your business. Still, most marketers struggle to get the engagement they hoped for on Instagram.

If the low engagement horrors on Instagram also haunt you, this blog is for you.

Whether you are new or want to find out how to get more Instagram followers, here you will find tried and tested ways to market your brand more accurately on Instagram and tips on increasing your posting consistency using the Instagram automation tool.

How to get more engagement on Instagram?

1. Optimize Your Profile

A well-optimized profile tells your potential followers who you are and give them a reason to follow you.

Start by choosing a username that is easy to recognize and searchable. Ideally, your username should match your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.

On the same note, choose a profile picture that’s on-brand and similar to your other social network profiles. It will help you maintain brand consistency across the various platforms and won’t confuse your followers.

Another necessary thing is to turn your Instagram profile into a business account. It will unlock loads of extra features necessary to grow your business.

Also, make sure your profile is public. Nothing kills your engagement like a private account. Being hidden from the eyes of your potential customers isn’t going to help you grow.

2. Update Your Bio

Updating your bio is also a part of optimizing your profile.

Update your bio with informative information about your brand. Add information that allows people to know who you are and what your business does.

Here are a few bio examples for your inspiration:

  • @Staples: “We make it easy to #MakeMoreHappen”
  • @wdywt: To be considered: Tag your on-feet photos with #WDYWT
  • @caratlane: We’re Obsessed with Making Beautiful Jewelry Accessible #CaratLane

Use this space to feature a call to action, branded hashtags, and website links. Adding a link to your product page is essential, especially when most of your traffic comes from mobile devices. It becomes easy for your followers to visit your website and buy your products.

After that, enable notifications so you can see when people share or comment on your photos. This will allow you to engage with them more quickly. To enable notifications, go to options and then push notification settings. Select from everyone for every category.

3. Reorder The Filters

Instagram filters are all about fun. Choosing suitable filters can lead to moving views and engagement.

It is found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones. So it would be best if you found out what works the best for your business.

Additionally, if you use Instagram a lot, chances are you have a few favorite filters you use all the time and others you never touch. To make editing photos easier, you can reorder the filters in your editing window. This way, you can prioritize the ones you use the most.

To reorder the filters, simply hold your fingers down and drag each filter one at a time to reorder.

Once you are done trying a few filters, it’s recommended to choose anyone and continue using the same filter every time you post. Sticking to one filter will give your post a more distinctive, relative, and recognizable look.

4. Respond To Your Followers

Make sure you are responding to all the comments you receive both positive and negative because it is a big part of engaging your audience. Also, thank people for kind comments or for tagging their friends. Reply to comments where people ask you questions about the photo or about your business. If you ignore their comments, it sends the message that you are not interested in building a community.

Show them that you care about what they have to say. Respond to comments, follow them back and engage with what they’re sharing if relevant. This will lead to creating strong connections and more engagement as well.

5. Make Use Of Captions

Use photos that show exactly what followers will get from your business. If you are an author, show your book’s cover or use a photo of someone reading your book. If you are into the eCommerce business, share your products with a nice background.

Although Instagram is a visual platform, your photo captions also play a huge role in helping you get more Instagram engagement.

A beautiful picture stimulates your followers to stop and concentrate on your post, but strong captions will help you market your intent and sell your products. Your caption is what drives your followers to your profile and click the link in your bio.

Your caption should leave a call to action at the end. Now, what that call to action will be, totally depends on the intent of your post.

One of the best ways to get more likes and followers on your Instagram photo is to use captions that ask questions. It is a great way to drive not only photos but engagement with comments as well.

Use caption

6. Use Quality Hashtags

Instagram allows for a maximum of 30 hashtags per post; however, try to use hashtags effectively by limiting the number of hashtags per caption to around three.

Additionally, using the relevant hashtag in your captions will help your posts appear to an audience beyond your followers. Depending on the industry, you can use the popular Instagram hashtags to get more visibility on your photos.

Here’s a tip!

Before using any hashtag, find out which hashtag you should use in order to reach a wider audience and achieve the highest level of engagement.To find the hashtags, your audience might be using, research the “explore” tab in the Instagram app. When you search for any hashtag, it will show you a list of related hashtags at the top of the screen.

For example, when I search for #contentmarketing on Instagram, it shows me relevant hashtags such as #blogging, #content, #businesstips and etc.

Quality hashtag

7. Leverage Instagram tagging

Besides hashtagging, you can leverage account tagging on Instagram to increase your visibility and reach among your target audience.

Account tagging, as the name suggests, is tagging other Instagram public profiles in your organic posts to win valuable engagement, impressions, and comments.

You can do account tagging in two ways – mention tagging or image tagging.

To mention an Instagram account, simply use @ and then type the username in the post caption or comments to tag the accounts. It’s a more straightforward way to shout out client/customer accounts through your posts.

type the username

On the other hand, you can add single or multiple profile tags over the image of your posts to perform the image tagging. When you tag an account, it will receive a notification, and your post will show up in the “Tagged” section of your and your tagged account’s profile.

This tagged section on your profile works as a great repository of user-generated content that you can promote through Instagram Stories later.

Look how Alfred, a Coffee brand, leverages the image tagging feature to promote its collaboration with KylieCosmetics.

image tagging feature to promote

However, don’t get carried away and start tagging anyone without a strategy. It will make your account look spammy.

Is it getting hectic to manage Instagram image tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

8. Post Consistently

If you are aim for engagement on Instagram then prepare to post consistently. The more regularly you post, the more are your chances to be seen by your followers.

A consistent account not only keeps your followers keep coming back to you but also appears as a great place to connect for profile visitors. When you are consistent, it conveys that you care about your followers enough to post valuable content regularly.

However, maintaining consistency doesn’t mean bombarding your post feed every hour with inferior content. Make sure you don’t sacrifice quality for quantity.

If you post too much content, you might overwhelm your followers. It’s best to decide on a post frequency of not more than two posts on Instagram to maintain a healthy post feed.

Also, create defining elements for your account. If you’re consistent with the content of your photos, the filters you use, and how you caption your photos, you’ll start to be seen as a distinctive profile in your niche.

On a final note, keep in mind that the goal is to ensure your photos appear in the feed of your followers so they can interact with them. The more you post, the more your brand is visible to your followers.

If you want to post consistently while saving time and effort, then schedule your posts with a social media scheduling tool. It is the best way of building a loyal following and community faster.

9. Find Perfect Timing For Posting

Before you post on Instagram, there are two things you need to keep in mind – your audience’s time zone and what time they often check Instagram.

Mostly, users prefer to check Instagram in the morning and the evening. But, if your business caters internationally, consider posting according to different time zones.

However, not all brands have the same time to post on Instagram. Your personal best time depends on your audience. Make use of Instagram analytics tools for deep analysis. Pay attention to when most of your audience is online.

The most effective way of determining the best time to post on Instagram is by testing how your posts perform at different times of the day. If you notice that content posted in the mornings consistently earns more likes, comments, or followers than afternoon or evening, set your content sharing schedule accordingly.

best time to post on Instagram

10. Use the Power of Videos

In addition to pictures, Instagram has tons of features, such as Reels, stories, live, and in-feed to share video content. Instagram videos are a great resource for your brand to stand out on the platform and engage with fans.

Power of Videos

However, being boring is not an option on Instagram. Luckily, there are tons of creative ways you can use videos on Instagram to create valuable content for your audience.

You can introduce new products, do a Q&A, show tutorials, showcase company culture, and share behind-the-scenes moments to create more engagement with your audience.

Check out our complete guide to Instagram Videos.

Conclusion

Instagram is a great platform for sharing, engaging, and branding your business. If you haven’t started using Instagram for your business, consider adding it as your next top priority.

And when you sit back to plan your Instagram strategy, give engagement a prime spot and make sure to incorporate all the tips we have discussed in it.

The best way to get more engagement on Instagram is to create authentic content with the intent to connect with your audience. All your content should be prepared to loop in your audience in the conversation in one way or another.

To maintain your Instagram marketing effortlessly, use the power of SoicalPilot. Easily create, schedule, analyze, and connect with your followers’ messages from a single dashboard.

Wait no more. Go for its free trial or schedule a demo call today.



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9 Tips to Get More User-Generated Content for Your Brand

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9 Tips to Get More User-Generated Content for Your Brand


Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns.

One reason is that you build a repository of helpful and engaging content to publish.

More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts.

That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products.

The challenge, of course, is getting your customers to create them.

That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today.

Ask For Feedback From Users

There’s a saying: “You have not because you ask not.”

If you want your customers to leave you a review of your product or brand, then go ahead and ask them.

One way you can do this is by sending them an email like this one from Gecko.

Another way is by adding a form right below your content for customers to fill up.

Hosting Canada makes it easy to curate reviews of online hosting providers by providing a “Leave a review” CTA at the bottom of each of their reviews.

user-review-template-socialpilot

Right underneath this are the reviews left by past and current customers of the product being reviewed.

asking-a-feedback-example-socialpilot

Create a unique hashtag

Creating your brand’s very own hashtag helps promote your brand on social media channels like Twitter and Instagram. You can also use social media management tools for the best results in social media marketing.

At the same time, it helps you find posts your customers published on their respective accounts.

Here’s a snapshot of user-generated content created that included #socialpilot in their descriptions:

socialpilot-hashtag-ugc

What’s great about this is that the user-generated content’s already published. All you’ll need to do is to reach out to these users and ask if you can repost their content on your website or other social media accounts.

Many of them will be happy to let you. After all, who doesn’t like added exposure for their accounts?

Launch a contest on Instagram

Hosting a contest on Instagram is another way for you to get more user-generated content for your brand.

A perfect example of this is the #RedCupContest Starbucks hosts on Instagram every December.

red-cup-contest-socialpilot

Not only did the contest give Starbucks more than 30,000 user-generated content for them to use throughout the holiday season, but it also positively impacted their sales. After all, you’ll need to buy a Starbucks drink in a red cup to participate.

When launching a contest, be sure to clearly state the rules for your contest – including how users can participate.

For example, you might put up a Facebook-only contest that asks customers to create a Facebook post explaining what they love most about your brand.

Instagram-Contest-UGC-Example-socialpilot

Listen to your users’ social conversations.

At any given time, your happy customers would recommend your products and services on social media.

Social media automation platforms can help you keep track of these conversations as they happen. That way, you can thank them for the kind words and also request if it’ll be possible for them to work with you by creating a UGC.

These tools come with social media analytics that’ll help you track and evaluate which user-generated content is performing and at which social media channels.

Based on the data you’ve gathered, you can tap these users and work out an arrangement so that they can continue.

Gain some ground with influencers

Working with influencers who are also your customers benefits your brand in two ways.

First, they know what types of content will resonate well with your target audience. That way, you ensure that the UGC they’ll be creating for you will yield results.

Second, since they already have a substantial following and are highly respected within their niche, it’ll give your brand and product a boost.

For example, vlogger and success coach, Amy Landino, is known for her organization and time management hacks. As someone who admits to practicing bullet journaling, she was one of the ideal influencers Ryder Carroll–the creator of the bullet journal system–could collaborate with when he launched his book on the Bullet Journal method.

leveraging-influencers-in-UGC-Socialpilot

Create an employee engagement program

Your employees are your brand’s most valuable assets for three reasons:

First, they’re the force that keeps your business running.

Second, they’re your best spokespeople when it comes to your brand.

In fact, the Edelman Trust Barometer shows that your customers are more willing to trust what your employees say over your senior leaders, stakeholders, or even you (OUCH)!

Lastly, your employees’ engagement levels have a direct impact on your business’ brand reputation and even your income.

One way to do this is by creating a social media account where your employees can publish content they’ve created.

HubSpot’s HubSpot Life Instagram account is a perfect example:

hubspot life intagram account example

Each week, a HubSpot employee is selected from one of their offices worldwide. He or she is given full control of the account and what to post here.

As you can see, the result is a fantastic collage offering a glimpse of the company’s culture. Because of this, HubSpot is able to attract new hires who not only have the skills they need but also have the same values they uphold.

Create an ambassador program

An ambassador program can be a great way to encourage loyal fans and customers to create content for your brand consistently because you’re treating them like VIPs.

By becoming part of an exclusive clique and being treated to exclusive perks, your “ambassadors” are more likely to create content about your products and services.

To start an ambassador program, make sure you make the ground rules for users very clear. These may be about the kinds of posts they can create, what they aren’t allowed to mention vis-a-vis posting about your brand, and even how to use the perks and benefits that being an ambassador for your brand provides.

ambassador program UGC example socialpilot

Create a compelling challenge

If you can come up with a challenge that both excites and pushes users either physically or creatively, this can make great content for your brand.

Many fitness content creators, for example, design a multi-day fitness challenge wherein users can participate and share their progress on their social media accounts.

You can find ways to integrate free challenges for your customers, and not only do you get potential content to curate for your marketing channels, but you also engage audiences in ways like never before.

And that’s not all. If your challenge is truly exciting to consumers, it even stands a chance to go viral, further increasing brand awareness and retention.

creating a challenge for UGC Socialpilot

Offer your customers an incentive

I know you’re probably thinking: isn’t this like bribing your customers to get user-generated content?

No, it isn’t. And here’s why.

As I’ve mentioned earlier, creating high-quality content’s not easy. If seasoned marketers struggle with this, imagine how much your customers would?

Offering them an incentive like G2’s Starbucks coffee treat they offered on Twitter is a way of you saying, “Thanks for taking the time to help.”

G2 crowd example offering incentive UGC Socialpilot

Besides, you won’t lose much when you nurture your relationship with your audience. Before long, you’ll be getting user-generated content even without incentives – because your fans are loyal enough to talk about your brand online on their own.

Best practices for getting more user-generated content for your brand

As you create your user-generated content campaign, here are a few best practices you’ll have to note moving forward.

Always credit back when reposting

If you repost any photos, quotes, or text that you didn’t create, credit them back to the original owner. On social media, this can be as simple as tagging the owner in your caption or over an image on Instagram.

Tagging, after all, will bring you more exposure. Especially Instagram image tagging, where the tagged post appears on both profile pages – yours and the account you tagged. The tagged section on Instagram works as a great UGC repository.

Are you slammed with managing Instagram tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

Ask permission to use photos or videos

If you intend to use photos or videos created by fans or customers in any of your brand material, you’ll need explicit consent from users.

Get in touch as best as you can to talk about fair compensation for using their work in your brand campaigns. If you’re unable to receive a reply, it’s best not to move forward with using user-generated content in your marketing campaigns.

Respect boundaries

Next, it’s essential to respect the boundaries and privacy of your users. Only curate and repost branded content if you saw you were tagged or mentioned or if your hashtag was used.

Put up full disclosures

Be sure to put up full disclaimers and disclosures about how you intend to use any user-generated content about your brand.

Explain that your business may most likely use these curated content across your social media channels and that you won’t compensate for reposted material.

Monitor new content with the right tools

Lastly, make the process of curating and monitoring user-generated content easier by using the best tools on the market. You’ll want to use content curation tools to help you spot fresh content about your brand.

Also monitor the performance of your user-generated posts with some analytics tools. Do they get better engagement? What type of user-generated content performed best?

Knowing this, you can refine your efforts even further to only curate the best posts, and think of new ways to keep getting high-quality, curation-worthy posts for your brand.

Final thoughts

Publishing user-generated content can significantly boost your brand’s reputation and your products, which will, in turn, help you generate more customers and increase your revenue.

Each of the tips shared in this blog post can help you get more user-generated content for your brand.

Results won’t happen overnight. But if you stay consistent, you’ll soon start receiving UGC from your satisfied customers.

And that’s the key.

More than anything, you need to make sure that you provide your customers with high-quality products and an even higher quality of customer service.

When you can give this to your customers, they wouldn’t hesitate to help you spread the word.



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Building Decentralized Social Communities

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Building Decentralized Social Communities


Are you looking to create a community for your NFT project or DAO, without Discord or social media? Wondering if there’s a better way to build a thriving community? In this article, you’ll learn about the emerging world of decentralized social media and how it can help you or your project. Why Businesses Should Pay […]

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