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Best RPA Tools for 2021



Best RPA Tools for 2021

Gartner’s report suggests that the global Robotic Process Automation (RPA) revenue is expected to touch $1.89 billion in 2021. The growth of RPA will be a result of decreased dependencies on human resources for menial tasks during the pandemic.

Today, there are numerous RPA tools in the market.  Every tool performs specific tasks. RPA bot tools enable developers to create bots for several different purposes. Companies can use the best RPA tools to automate accounts payable, data extraction, data entry, and more.

However, there are different types of RPA tools. Some are used for productivity while some are used for increasing accuracy in data.

Most companies use tools that provide core RPA capabilities. These include RPA tools like Automation Anywhere, UiPath, and BluePrism – the top three in the industry. These tools enable developers to build bots for several industries and multiple use cases.

But which tool is the best for you? This article will look at the best examples of RPA tools that companies can use in 2021 to develop productive RPA bots. The different RPA tools mentioned below are used by companies to streamline their operations and automate mundane, repetitive tasks.

Read more: 7 Step Guide of RPA implementation for Enterprise Digital Transformation

Top 7 Best Robotic Process Automation (RPA) Tools in 2021

An RPA consultant can work with any tool, provided he or she has the right training. But there are a few of them that stand out due to their ease of use.

Following is a list of RPA tools in the market that most companies use to deploy RPA bots –


Undoubtedly, the leader in the Robotic Process Automation services market is UiPath with a 27.1% market share, according to IDC. As one of the best RPA tools, UiPath is user-friendly and can easily be implemented by non-developers.

The tool provides both mobile and web support, ensuring that the bots can be triggered in any environment. Citrix renders assistance to UiPath, which speeds up the process of automation.

UiPath offers 3x to 4x faster bot deployment than other RPA tools. It continuously expands its traditional RPA capabilities to offer better automation services.

2. Automation Anywhere

In the RPA market, Automation Anywhere is second on the charts with a staggering 19.4% market share, according to a leading analyst firm. It helps to automate end-to-end business processes.

The company offers a web-based and cloud-native intelligent automation platform. It has more than 1,000 pre-built automation solutions for different use cases. The platform has deployed over 2.4 million bots with 2,000+ partners across the globe.

The software delivers customized RPA solutions that increase productivity and reduce human interface.

3. BluePrism

Quite possibly one of the leading RPA tools, BluePrism is trusted by hundreds of companies to build their virtual workforce. The process of designing a bot involves visual representation, similar to that of a drag and drop interface.

BluePrism works perfectly fine for both startups and large enterprises due to its coherent nature. It enables rapid execution and secure development of RPA bots. It has a 10.1% market share in the RPA tools industry.

The RPA solution offers a multi-environment, dynamic deployment model to companies for efficiency and high productivity.

4. Kryon

The platform offers hybrid, attended, and unattended automation solutions. The unattended solution offered by Kryon enables companies to trigger bots and get the work done without any human intervention.

Kryon offers a process discovery component, which enables developers to see what operations are being done daily. The blend of attended and unattended automation, called hybrid, is enabling companies to creatively integrate bots.

The clarity that Kryon provides is unmatched. Bots built with Kryon perform each task with greater accuracy and efficiency.

5. Pega

Widely popular for its business process management, Pega Systems is based on a framework for predictive analytics and business rule management. There’s no data stored in the database but in the memory.

Pega Systems only offers cloud-based solutions. Companies can delegate their tasks to simple laptops or employees with this RPA tool. There’s a feature for actionable information, which automatically detects processes that need automation.

The platform offers a comprehensive understanding of how the work is performed. It simplifies the processes and ensures all work is done on time.


The RPA tool for Nice Systems is named NEVA – Nice Employee Virtual Assistant. The primary purpose of NEVA is to help employees perform routine tasks with ease. Companies can also draw conclusions from high-level analytics using structured and unstructured data.

The tool is mostly used by back-office workers, finance, and the HR department. There’s both attended and unattended automation. The solution offers on-site and cloud integration. However, most companies prefer its cloud offerings.

The biggest advantage of NEVA is that it offers advanced analytics. It focuses on automating high-value operations and making the best use of capital. 

7. Contextor

Contextor is perfect for workstations. The software is mostly used in front office tasks. It provides complete customer views, online assistance, and data sharing. There’s hybrid virtualization environment support using Citrix and RDP.

Developers can automate real-time functions to ensure the right sequencing of assignments. The bots can collect contextual information so that the quality can be improved in the later processes.

The unit also observes the procedures that the workstation carries out. Contextor is one of the best RPA solutions that companies can use for simple automation.

Checkout 11 RPA Use Cases in Different Industries you Ought to Know

Summing Up

RPA services are booming. Companies need automation tools that can help achieve efficiencies so that their workforce can focus on more important tasks. The above list of off-the-shelf and open-source RPA tools enables companies to automate their repetitive tasks and build a virtual workforce.

BoTree Technologies is a leading software development company that can help build bots for streamlining operations and automating mundane tasks.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses



Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. 

The Competition and Transparency in Digital Advertising Act (S4285) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

Image from CDTA factsheet

The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens. Amy Klobuchar (D-MN), Ted Cruz (R-TX) and Richard Blumenthal (D-CT), bans companies earning more than $20 billion in annual digital advertising revenue from participating in the online ad ecosystem in a way that creates conflicting interests. 

It also imposes consumer protection rules similar to ones governing financial trading. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: 

  • Act in the best interest of customers by getting the best bids for ads.
  • Provide transparency customers can verify that.
  • Create firewalls between their buying and selling operations if they are allowed to operate both.
  • Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

“Digital advertising is dominated by Google and Facebook,” Sen. Lee said in a statement. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. Google uses its pervasive market power across the digital advertising ecosystem, and exploits numerous conflicts of interest, to extract monopoly rents and stack the deck in its favor. These monopoly rents function as a tax — upwards of 40% — on every ad supported website and every business that advertises online, collectively a huge segment of the modern economy.”

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The new law is a response to the anti-competitive practices Google has been accused of. These include Project Bernanke, the focus of an antitrust lawsuit filed by the attorneys general of more than a dozen states. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. 

“The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” Sen. Lee said.

Read next: Is there any incentive to crack down on programmatic ad fraud?

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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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