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WooCommerce vs Shopify: Features and Differences



WooCommerce vs Shopify: Features and Differences

We live in the era of e-commerce. Every day, millions of people buy the necessary stuff from different online stores.
This tendency has become especially popular at the beginning of 2020. COVID-19 has become a reason why millions of sellers worldwide closed up their physical businesses and integrated into the e-commerce sphere. and start selling online. E-commerce has become an essential aspect of human beings. Due to the global pandemic situation, there are lots of people who avoid visiting huge malls or spending hours in line. At online stores, you can find whatever you want from groceries to fashionable clothes that they can receive in the shortest period of time, sometimes even hours after making orders.

This is precisely why setting up an eCommerce business has become one of the most profitable businesses. The variety of e-commerce stores is fantastic, and sometimes, sellers get confused since they do not know which online platform suits them more.

Nowadays, e-commerce giants such as  WooCommerce and Shopify are considered to be one of the most reputable and trustworthy e-commerce stores. Millions of sellers run their businesses on these marketplaces. It’s important to also engage employees in these processes. Conduct proper employee training so that they can also familiarize with these platforms and figure out the benefits of each. Make sure to do proper training and improve your virtual team communication in case you’re working remotely to avoid misunderstandings in your team later on.

By reading our comprehensive analysis of WooCommerce vs Shopify, you will learn all of the vital factors regarding both marketplaces. And decide which one is the best for you.

Overview WooCommerce vs Shopify.

Both WooCommerce and Shopify are trustworthy marketplaces that are equally popular among users. And the most exciting thing is that you are able to create your business without involving external help. They help build your online store, implement live chats, and leverage other features for better performance.
But, let’s dive deeper and try to understand all the necessary aspects regarding both marketplaces and determine which marketplace is better, WooCommerce vs Shopify.


Nowadays, Shopify is leading the pack by keeping the positions of a trustworthy and simple marketplace. Shopify can easily use the necessary tools required for setting up a profitable and healthy e-commerce store. If you can use a cool logo creator, additional design tools and templates, then this platform won’t seem like anything complex.

How To Start?

At Shopify, you do not have to be familiar with the unique skills required for setting up an eCommerce business. For example, there is no need to buy web hosting or Install any software or even hire a project manager to take control of everything. Instead, you can find the widest variety of apps and themes required for fulfilling all your plans.

Nowadays, there are nearly 900,000 stores that have been running their business on this platform for many years. You can look at the list of Shopify’s best stores, and make sure that many famous and reputable brands gave their preference precisely to this platform. With its simplicity, Shopify will help your business when it comes to marketing as well. If, for example, you choose to focus on influencer marketing, the ones you partner up with will easily find the right content.

Moreover, if you have the right expertise, you can become the influencer of your own store. Just do some research on how to become a brand ambassador and share your knowledge with your audience. Another option is to research the market and connect with brand ambassadors who will promote your store. You can, for example, find influencers by scraping Google or using special platforms and tools.

However, suppose you are a person who intends to start selling on Shopify. In that case, you should keep in mind that there are several essential aspects that you should consider first, such as payment methods, fees that you have to pay, which are the best Shopify stores that have succeeded by selling on this platform? How will Shopify help with your startup email marketing strategy? Can you use order management software? Are you allowed to do Shopify drop shipping, and can you find Shopify integrations on this platform?
Once you find the answers to all of those questions, you can confidently start setting up your business on this platform.


By running your business at Shopify, you can be 100% sure that vital aspects such as web hosting, security, and catching are optimized in the best possible way. Therefore, lots of famous brands are currently on the list of best Shopify stores. Later on, you can focus on effective marketing and sales tools to boost your e-commerce business in your industry.

At Shopify, you do not have to worry about nerve-wracking processes like installing, managing, or updating software. And the most exciting thing regarding Shopify is that the platform provides its users with the highest level of protection.

Drop Shipping

It is a general rule of thumb that nowadays drop shipping is considered to be one of the most popular ways for running e-commerce business. The reason is that this business model does not require any serious investments for starting your online business. All you need to do is list products from other stores and get the engine running. You can use smart marketing emails, social media, and other techniques to put your business in front of your target audience and get new partnerships.
At Shopify, you can also do Shopify Drop Shipping which means that you can start your online business without investing much money and joining the ranks of the best Shopify stores.

Customer Support team

Another good aspect of Shopify is that the platform comes up with a reliable and trustworthy customer support team available 24/7. You can contact them through different channels such as telephone numbers and SMS alerts, live chat, and email addresses.


To be honest, Shopify is not only a platform that offers convenience. In fact, it also offers simplicity and tools that can make the e-commerce business formation process easier! The main requirement of Shopify is the monthly fee you need to pay. This is usually at a monthly price of $29 and is offered for the basic, standard plan. However, Shopify also offers another, an upgraded plan which obviously costs more and is $299.

Payment Methods

Payment methods are considered as one of the most important aspects when it comes to selling online. The more popular payment methods you provide your customers, the higher chances to get more sales. Consider getting a specific online payment software if you wanna appear more professional and prepared for your customers.

What concerns Shopify’s payment methods, Shopify accepts almost all the popular methods and even has its own one called Shopify Payments. Currently the platform provide its users with the following payment methods:

  • Master Card
  • Visa
  • Union Pay
  • Discover
  • Diners Club
  • UCB
  • PayPal

Best Shopify Stores

If you have ever wondered which e-commerce store is better for running your business, WooCommerce vs Shopify, we suggest that you take a closer look at the list of the best Shopify stores.

The list of the best Shopify stores is astonishing and involves popular brands such as Khara Kapas, Bico, Bremont. Additionally, there are many different Shopify stores, including KKW Beauty, Kylie Cosmetics, and so forth. As you can see, there are even famous brands in the list of the best Shopify stores.  The entire list includes Master and Dynamic, Luxy Hair, Studio proper, and many other well-known brands, which have been keeping the positions of the best Shopify stores for many years.


Let’s start discovering WooCommerce, an online plugin generated for WordPress. Through WooCommerce, you get the chance to meet a popular management system  (CMS) and operate your store without any problem. Otherwise, you can also consider different WooCommerce hosting options available to make your experience even more productive. This means that your business will be flexible enough to be customized, edited, and modified!

How To Start?

What concerns the order management system, if we return to the Woocommerce vs Shopify topic, there’s also a significant difference you need to pay attention to! In this battle, Woocommerce wins.

Along with a good and memorable domain name, you also need to take care of the WordPress hosting account. But this is not the end! you should also make sure you have the required SSL Certificate. All these actions will help you operate your e-commerce enterprise on WooCommerce.


Generally, the platform requires $14.99 to give a domain name for the store you are operating. But let’s not forget that you also need an SSL Certificate, which is also not free! To have one, you will have to pay $69.99. To fully operate your business, there is one missing element – web hosting, which will cost you nearly $7.99 per month. So let’s agree that launching a business on Shopify is much cheaper, which means that in the battle of WooCommerce vs Shopify in cost wins Shopify.

Payment methods!

In the list of WooCommerce payment methods, you can find popular methods such as  Stripe payments by default, PayPal, and other payment methods which are customized for users all over the world. Additionally, WooCommerce comes up with a WooCommerce Payment solution powered by Stripe.
So, in comparing payment methods Woocommerce vs Shopify, Woocomemrec is an undeniable leader.

Drop Shipping

If you choose drop shipping as your main fulfillment method, then WooCommerce is the best choice for you. Since this business model is considered one of the most popular ones among the WooCommerces’ users, by doing WooCommerce Drop Shipping, you can have decent sales without putting in much effort.

Customer Service

Another good aspect concerning WooCommerce is that the platform has a designated customer support team that is open to help you implement the onboarding process in a few minutes and care for all the inquiries which can arise during your operation on WooCommerce.

Payment Methods

The payment options provided by WooCommerce are  one of the most reliable ones available  in this sphere. Among them are: PayPall, Stripe, Amazon Py, Square, First data and Pay Fast.

Quick review

By summarizing our review of WooCommerce vs Shopify, we can confidently say that Shopify provides its users with many benefits for succeeding on its platform. For a good reason, popular brands such as KKW Beauty and Kylie Cosmetics are among the best Shopify stores. At the same time, WooCommerce provides its users with more flexibility. So,  you are in charge of deciding which e-commerce marketplace to choose, WooCommerce vs Shopify.  By choosing WooCommerce, you will become a member of one of the most popular e-commerce marketplaces. However, with Shopify, you will join the top Shopify stores, which have created quite successful businesses by selling through Shopify. Moreover, you should also consider other types of tools to build your e-commerce website successfully, including Elementor. Elementor is the e-commerce website builder that allows complete personalization, offers promotional features, and provides unlimited design options.

A little bit complicated, isn’t it?

Do not worry. Here is our final verdict based on several crucial facts which will assist you to figure out which online platform suits you more – WooCommerce or Shopify.

Why Shopify: Because the platform takes full responsibility for web-hosting and coding issues. It will drastically save both your finances and time.

Why Shopify: Currently, there are more than 900.000 stores that sell on Shopify. Among the most famous Shopify stores are popular brands such as Master and Dynamic and Kyle Cosmetics.

Why Shopify: As a novice seller, we suggest you launch your business at Shopify. In fact, Woocommerce is a little bit complicated, hence, you should have a certain level of skills and knowledge for selling on it.  Shopify is easy to use and y there is no need in acquiring extra skills.

Why Shopify: At Shopify, You can be 100% sure that your personal data is safe since your data is protected in the best manner. Each year, Shopify pays a decent amount of money to hackers who help the platform solve security issues.

Why WooCommerce: It’s clear that WooCommerce provides its users with the best customer service. WooCommerce’s customers get unparalleled customer service along with different useful tips for succeeding on this platform.
Why WooCommerce: By selling at WooCommerce, you can gather payments and count shipping costs on the basis of the distance and the country that buyers want to get their orders. It will drastically simplify your operation on this platform.
Why WooCommerce: The platform provides better SEO!


In the framework of our comparison WooCommerce vs Shopify, we have tried to compare both marketplaces fairly by bringing to our readers’ attention all crucial aspects that play an essential role in building a successful seller account.

Of course, both Shopify and  WooCommerce are excellent and trustworthy for launching your e-commerce business. However, WooCommerce is a complicated website where you have to provide specific knowledge. Undoubtedly, Shopify is a leader since it provides its users with all of the necessary tools for building a profitable business.

But, if you have enough knowledge in the IT-sphere and intend to implement your expertise for developing your future e-commerce business, you should choose WooCommerce.

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How to turn the great buyer resignation into B2B career opportunities



Create a B2B GTM strategy that buyers, execs and revenue teams love

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell.

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “Great Buyer Resignation.” This phenomenon has progressively intensified over the last five years and is both a challenge and an opportunity for B2B marketers.

A reality check

Let’s tackle the B2B challenge first by capturing today’s reality. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. Sales has limited access to prospects and customers. We know the facts. According to Gartner, more than two-thirds of the buying process is complete before buyers engage directly with a brand rep. Only 17% of the B2B buying process time is spent with a salesperson across all suppliers. And this scenario is only accelerating as digital native professionals become influencers and decision-makers.

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To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Cringe — here come the automated nurture and cadenced phone calls.

Compounding the challenge, prospect and customer outreach happens in silos via one-off campaigns, isolated channels and focused functional teams. And data is being used to justify spending rather than apply buyer and account intelligence to deliver more timely information, better buyer engagement experiences, and more creative outreach.

The change and challenge revenue teams face are real.

Marketing’s impact opportunity in the buyer and customer generation lifecycle

With change comes opportunities for B2B marketers who understand, embrace and develop a smarter approach to identify, engage and delight buyers. And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects.

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth.

1. Drive the shift from push to pull marketing

We often focus our effort on pushing email, cranking out business development representative calls, blasting ads and putting up forms to engage B2B pros. The breakthrough strategies are built around moving from pushing stuff at prospects and customers to pulling buyers through their process. Give them control. Provide options and let them guide their own journey, based on their needs, with value-added assistance. This is an art and science to master. This playbook and skill-set is, and will continue to be, highly coveted.

2. Focus on moments we create, not just those touchpoints we capture

Capture” is primarily what we do today in the form of paid media engagement to generate leads, drive web traffic and white paper downloads, and sponsor events to scan and swipe badges. The best marketers are flipping this model and asking, “How can we create moments for the buyer?”

Moment creation requires a proactive, experiential mindset putting ourselves in the shoes of our most coveted buyers and accounts. Breakthrough moments and experiences can be done through:

  • Product-led growth (PLG).
  • Interactive and self-guided applications and videos.
  • Personalized workshops for prospective buying teams at your target accounts.
  • Curated web pages that feature topical and popular content aligning with themes your buyer has been researching or engaging with over the last quarter.

It doesn’t have to be over complicated.

3. Master the full customer lifecycle

Today’s market realities and company growth mandates underline the need to build GTM models, strategies and resources around the entire customer lifecycle. With today’s prevailing Annual Recurring Revenue (ARR), Software-as-a-Service (SaaS) and cloud subscription customer financial models, 50 to 70% of the profit comes from existing customers.

For a deeper perspective, a five percent increase in retention results in an estimated 25 to 95% increase in revenue.

4. Embrace data intelligence and science

We will not be effective marketing leaders or pros without the ability to access, use and interpret data. At a minimum, we must be proactive in using data to understand markets, customers, accounts and market trends. The ideal case is to be confident in turning data into insights and actions and applying data science to help guide investments, programs and experiences. Data cannot be used simply to justify or defend marketing spend.

The most in-demand marketing skills in a B2B buyer-driven world

Let’s look at a few past examples of marketing career breakthroughs to plot the future. Ironically, the emergence and mastery of marketing automation tools, data and campaigns created a generation of what turned out to be the marketing operations (MOps) profession. It’s become a well-compensated, highly respected and in-demand role. In another example, the rise of account-based marketing (ABM) created a shift of sales support-focused field marketers to revenue generation-focused members of the GTM team.

Based on the Great Buyer Resignation reality and market shifts, here are a few high-impact career opportunities for talented pros who want to up-level their professional world while positively impacting their company’s growth. It is important to point out these re-imagined roles all focus across the customer lifecycle and obliterate internal silos whenever and wherever possible.

  • Growth marketing: This high-impact role is the next level of demand marketing, which today has largely been focused on digital and paid media spend to generate qualified leads or pipelines. Growth encompasses the full customer/buyer lifecycle of revenue generation in today’s Annual Recurring Revenue (ARR) and Software-as-a-Service (SaaS) subscription world. It also focuses on identifying and activating the markets, drivers and industries to grow revenue and expand the company’s total available market (TAM).
  • Journey architects: To align with best-fit buyers and accounts, this craft is an ability to use buyer and account intelligence to create experiences to more naturally pull a buyer or buying group through their journey. With a full view across buyer channels and company touchpoints, this role expands beyond marketing to ensure more timely information. For perspective, this is the buyer-driven outgrowth of what was integrated marketing.
  • Revenue ops: It is very difficult to identify and engage buyers and target accounts if your view is only on sales, marketing, customer success or finance. This progressive function demands a full view of buyer and customer lifecycles. It unifies and analyzes data to empower the rest of the front-line, customer-facing players to act on intelligence and insights.

The bottom line on what buyer resignation means for our marketing careers

Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics. If you see a new role or transformation opportunity inside your organization or at a new company, raise your hand and dive in. These are the times when careers are made and energized.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Scott Vaughan is a B2B CMO and go-to-market leader. After several CMO and business leadership roles, Scott is now an active advisor and consultant working with CMO, CXOs, Founders, and investors on business, marketing, product, and GTM strategies. He thrives in the B2B SaaS, tech, marketing, and revenue world.

His passion is fueled by working in-market to create new levels of business and customer value for B2B organizations. His approach is influenced and driven by his diverse experience as a marketing leader, revenue driver, executive, market evangelist, speaker, and writer on all things marketing, technology, and business. He is drawn to disruptive solutions and to dynamic companies that need to transform.

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Grow revenue streams through web accessibility and compliance



Grow revenue streams through web accessibility and compliance

1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone.

It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.

Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

Register today for “Agencies: Grow Revenue Streams Through Web Accessibility & Compliance,” presented by accessiBe.

About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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Why Sales Teams Should Care about the Fake Web



Why Sales Teams Should Care about the Fake Web

The issue of the Fake Web has been all over the news lately. Perhaps most notably, Elon Musk delayed his deal with Twitter until they agreed to further transparency around bots and fake users. Additionally, a viral tweet about the increase of fake internet traffic also attracted the attention of Salesforce CEO Marc Benioff.

All of this is probably not a surprise to anyone on the pulse of technology news. But it is reasonable to wonder: What does this have to do with sales?

For starters, reports show that $115 billion is lost each year in sales labor costs due to bots and fake users.

To help connect the dots here, we’ve outlined a few specific ways these bad actors impact sales teams on every level and ultimately hurt businesses bottom line.

Sales teams end up wasting time on bad leads.

Time is critical in the sales cycle. Leads need to be acted on quickly before they lose interest or forget they requested to be contacted completely. For this reason, sales professionals put a lot of time and effort into crafting the perfect email sequences, following up with leads, and nurturing these leads until they are ready to buy.

But sometimes leads that were once considered “hot” go silent. This can be because they genuinely lost interest, their priorities changed, they realized they didn’t have budget for a specific line item, or they went with a competitor. Other times leads go cold because they were never really leads to begin with – they were bots and fake users.

When this is the case, it is not only frustrating and disappointing, but it also takes time away from real genuine leads who could have used more attention. Since time is money, this is also reducing the potential revenue a business could be bringing in.

Inventory numbers become inaccurate.

For companies that sell items of limited quantities (retail brands, ticketing services, tourism and travel companies, concerts and sporting events, etc.), it is important to keep track of how much inventory is available. They want to ensure that customers are able to purchase available items while not misleading anyone into thinking something is available if it is sold out in actuality.

Obviously, a bot can’t go to a concert or put on a pair of exclusive sneakers, but they skew inventory numbers through a variety of malicious practices.

This can take the form of scraping information and reselling at a lower price on other sites, which causes businesses to overstock and undersell. It can also come in the form of bad actors committing credit card fraud by using fake or expired cards, which causes the business to lose both the product and the revenue. Additionally, bots can be programmed to instantly buy thousands upon thousands of items before real users ever have the chance to purchase.

All of this throws off the sales cycle by making it impossible to determine how much genuine interest for certain goods and services there is in the market.

Trust is lost between sales and marketing.

Many sales cycles start with marketing. A future customer might first hear about a brand through social media. Or maybe they discovered a company in a search query. Perhaps they saw a few paid advertisements and decided to dive deeper. Marketing is a critical component of driving pipeline and ultimately revenue.

Sales teams know that when leads show up in their database, it didn’t come out of thin air – it was likely a result of marketing. But when there is a pattern of marketing leads having fake names or emails, or appearing promising but randomly going silent – sales teams start to question the legitimacy of all marketing leads.

If there are bots and fake users entering the funnel and being passed off to sales, it decreases the overall quality of marketing leads, and consequently decreases trust.

For all of these reasons and more, many teams are adopting Go-to-Market Security to ensure all the hard work sales and marketing teams put in each day isn’t hindered by the Fake Web.

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