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Top 7 Instagram Marketing Tools to Boost Your Campaign

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Top 7 Instagram Marketing Tools to Boost Your Campaign


Instagram is one of the most popular social media platforms today, with 1.386 billion monthly active users worldwide. This social channel allows its users to share images and videos with their followers, and while sharing, they can add a short description or tag people in the photos.

Instagram has become increasingly popular among individuals as well as businesses who want to promote themselves online through visual marketing campaigns. If you own a company, you must take advantage of Instagram’s large user base to boost your products or services and increase sales figures.

However, as more platforms are available to reach this day, many marketers have established more than one social account to improve the business. This often results in channel abandonment as they try to maintain multiple social handles at the same time.

Therefore, marketers need some tools to help them work with Instagram while also doing other jobs simultaneously, such as reaching out and educating the audience about your brand. The following are some top tools for Instagram marketing:

1. Buffer

There is no better Instagram marketing tool than Buffer when you post great images across the web, including social media channels. Whether it’s images from your computer or phone, this platform lets you share them with a few clicks of a button. In addition, it allows scheduling posts in advance, which means all you need to do is add an image, write a caption, and select when and where to publish it.

2. Pixlee

If you want real people who actively engage in Instagram campaigns for your business, look no further than Pixlee. It breaks down data so that users can see the level of interaction, top-performing content types, and other insights related to their accounts for each network they’re present on. This tool will help companies know which posts tend to perform better and what audience they should focus on.

3. Later

A scheduling app that also gives you analytics for Instagram lets users use their swipe-up feature, which means that people can easily purchase products directly from their feed or profile as soon as they like them. In addition, it allows sending reminders to the followers who haven’t engaged with a post after a few days so they will see your content even if they aren’t following you back.

4. SocialPilot

SocialPilot is one of the best tools which are used for managing social media campaigns. It is also one of the cheapest tools in this list because it offers features like post scheduling, best timing posting, enhanced security through HTTPS, customized download reports, and much more to manage your Instagram profile.

5. Iconosquare

Iconosquare is an excellent Instagram analysis tool that can be used for both personal and business Instagram accounts. It helps you search for images on Instagram by using hashtags, locations, or even taking images from your phone’s camera roll. After searching for a photo, users can download it for their use, or they can pay Instagram members who have posted creative commons images so that they can repost them for their needs.

6. Hootsuite

This is another Instagram tool that can help increase your brand’s exposure to targeted audiences. It allows you to schedule posts, measure engagements, and track hashtags.

Hootsuite also allows you to track your campaign’s ROI on different types of promotions across the web, including Instagram. With this tool, you can easily split test your posts, measure click-through rates, and uncover which audience segment engages most often to make better business decisions in the future.

7. Sendible

Sendible is an online marketing tool to manage social media campaigns across 8-leading social networks. It is one of the best Instagram analytics tools for marketers who work with multiple accounts and create tiered marketing strategies.

Also, it provides real-time engagement information on posts and comments, including likes and followers’ details of other users on Instagram. If your goal is simply automating your social media activities rather than specific targeting, Sendible may be the best choice for every small business.

Conclusion

Instagram has become an important marketing tool for brands, businesses, or influencers to build their online presence, extend the reach of their promotional campaigns, engage with audiences and bring in more customers.

The tools mentioned in this article will help you boost your marketing campaign on Instagram by providing you with necessary insights about your account’s performance and content popularity. Instagram marketing tools allow business owners to make better decisions regarding niche audience targeting, creative material curation, and other essential aspects that are crucial for successful promotion on social media platforms.



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ActionIQ rebrands and launches CX Hub

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ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


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Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Are you still using spreadsheets to manage your work? Take our poll

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Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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