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The Ultimate Guide to Instagram Hashtags for 2022

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The Ultimate Guide to Instagram Hashtags for 2022


Instagram hashtags are powerful. 

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

Here’s the thing, though: with great power comes great responsibility (#spiderman).

Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient.

While it can be hard to choose the right hashtags on Instagram, you don’t have to guess. Aside from this article, we’ve put together an ultimate course on using Instagram for marketing. In this course, we’ll teach you to not just attract followers, but to attract the right followers.

First, let’s go over Instagram hashtags specifically — and why they’re so important for your Instagram marketing strategy. We’ll cover the following topics: 

Why are hashtags important?

Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.

Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags this way: “Hashtags are like a funnel. For instance, #marketing is incredibly broad and attracts all types of posts. We’ve found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to marketing, so we’re actually reaching more of the right people.”

Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because it is exactly what they were looking for.

Types of Instagram Hashtags 

Hashtags are highly versatile little pieces of text. They can build a community, make your account more visible, or simply attract like-minded individuals to your account. 

Before choosing a group of hashtags for your posts, take a look at the most common ones you can use and their categorizations.

Best Instagram Hashtags for Companies

Whether you’re a social media manager at a company, an owner of a small business, or a sole proprietor, you can use the following hashtags to get more visibility on Instagram. 

    • Product or service hashtags. Companies use product hashtags for posts related to their product and service offerings. This will usually be general, such as #hairsalon or #knitwear. 
    • Industry niche hashtags. These hashtags are used to indicate the specific work you do and are narrower than your product or service hashtags. Examples include #blackhairsalon or #handmadeknits. 
    • Branded hashtags. Branded hashtags help you build a community specifically around your brand or business. This can be a slogan. It can also be the name of a specific product that you offer or even your business name. 
    • Campaign hashtags. If you’re running a sponsored ad, you can use a unique hashtag to keep track of activity relating to the campaign. 
  • User-generated content hashtags. This type of hashtag is created specifically for your customers. These are different from product, branded, and campaign hashtags because you, the company, can’t influence what gets posted. Other people can visit this hashtag to see unfiltered and unsponsored photos of your product. 
  • Instagram community hashtags for your industry. These hashtags are great for getting more visibility among other Instagrammers who do what you do. For example, if you were a knitter, you might post in #knittersofinstagram.   

Instagram post with knitted scarf and the instagram hashtag #knittersofinstagram

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  • Event or conference hashtags. As a company or business owner, you can use these hashtags to add to the conversation relating to a specific event or industry conference.  
  • Cultural movement hashtags. Cultural movements such as Black Lives Matter, LGBTQ+ Pride, and feminism have hashtags on Instagram (#BlackLivesMatter, #Pride, and #feminism, respectively). Use these hashtags to uplift voices, share information, and make your company’s stance clear. 
  • Location hashtags. These are great to target users in your area. Think #hairsalonnyc or #atlantabakery. 
  • Phrase hashtags. Phrase hashtags such as #writeeveryday and #bebrave can hint at what you do while inspiring users.  

As individuals, you can also use daily, acronym, and holiday hashtags to engage in trending conversations. 

Top Instagram Hashtags for Individuals

Do you use Instagram for personal use? Take a look at the hashtags that are available to you. 

  • Personal hashtags. You use these hashtags specifically in posts related to you. Think #me, #selfie, #lovemyself, #vacation, and #lovemylife. 
  • Daily hashtags. Daily hashtags usually have a theme, such as #workoutwednesday, #throwbackthursday, and #motivationmonday. 
  • Acronym hashtags. Think #ootd (outfit of the day), #potd (photo of the day), and #tbt. 
  • Holiday hashtags. Use these hashtags for specific holidays such as #DiaDeLosMuertos or #IndependenceDay to share how you’re spending time during these days. 

Like companies, you can also use phrase, cultural movement, event, and location hashtags. 

Best Instagram Hashtags

  1. #follow (675.8M posts)
  2. #love (2.1B posts)
  3. #instagood (1.5B posts)
  4. #fashion (1B posts)
  5. #photooftheday (972.4M posts)
  6. #art (863.8M posts)
  7. #photography (836.6M posts)
  8. #instagram (785.2M posts)
  9. #beautiful (779.7M posts)
  10. #picoftheday (682.5M posts)
  11. #nature (681.5M posts)
  12. #happy (661.6M posts)
  13. #cute (651.7M posts)
  14. #travel (600.4M posts)
  15. #style (595.3M posts)
  16. #followme (587.5M posts)
  17. #tbt (584.4M posts)
  18. #instadaily (570.8M posts)
  19. #repost (550.7M posts)
  20. #like4like (536.3M posts)
  21. #summer (521.1M posts)
  22. #beauty (482.8M posts)
  23. #fitness (476.7M posts)
  24. #food (467.4M posts)
  25. #selfie (460.7M posts)
  26. #me (459.9M posts)
  27. #instalike (454.5M posts)
  28. #girl (441.6M posts)
  29. #friends (429.7M posts)
  30. #fun (427.5M posts)
  31. #photo (427.4M posts)
  32. #smile (421.7M posts)
  33. #family (405.5M posts)
  34. #life (402.2M posts)
  35. #music (390.3M posts)
  36. #ootd (388M posts)
  37. #makeup (361.4M posts)
  38. #likeforlike (358.1M posts)
  39. #likeforlikes (335.4M posts)
  40. #model (328.7M posts)
  41. #dog (325.8M posts)
  42. #design (302.1M posts)
  43. #follow4follow (300.1M posts)
  44. #amazing (299.1M posts)
  45. #lifestyle (297.2M posts)
  46. #motivation (297.1M posts)
  47. #sunset (295.1M posts)
  48. #igers (294.3M posts)
  49. #explore (290.4M posts)
  50. #handmade (290.2M posts)
  51. #nofilter (285.7M posts)
  52. #beach (279.2M posts)
  53. #foodporn (275.4M posts)
  54. #instamood (266.3M posts)
  55. #sun (264.6M posts)
  56. #artist (262.7M posts)
  57. #dogsofinstagram (260.3M posts)
  58. #일상 (255.8M posts)
  59. #cat (253.6M posts)
  60. #drawing (250M posts)
  61. #sky (248.5M posts)
  62. #followforfollow (245.3M posts)
  63. #f4f (243.8M posts)
  64. #l4l (241M posts)
  65. #hair (233.4M posts)
  66. #flowers (229.9M posts)
  67. #followforfollowback (227.8M posts)
  68. #funny (227.4M posts)
  69. #gym (222.4M posts)
  70. #moda (221.7M posts)
  71. #photographer (219.4M posts)
  72. #likeforfollow (218.4M posts)
  73. #tagsforlikes (218.4M posts)
  74. #wedding (218.2M posts)
  75. #bestoftheday (215.2M posts)
  76. #baby (214.1M posts)
  77. #memes (213.8M posts)
  78. #inspiration (213.4M posts)
  79. #instafood (211.2M posts)
  80. #vsco (205.9M posts)
  81. #foodie (203.6M posts)
  82. #vscocam (203M posts)
  83. #instapic (200.3M posts)
  84. #girls (200.2M posts)
  85. #workout (194.2M posts)
  86. #pretty (189.3M posts)
  87. #yummy (184.3M posts)
  88. #home (183.8M posts)
  89. #fit (182.8M posts)
  90. #party (180.5M posts)
  91. #lol (180.1M posts)
  92. #healthy (179.6M posts)
  93. #naturephotography (179.6M posts)
  94. #nails (178.9M posts)
  95. #illustration (178.3M posts)
  96. #landscape (175.7M posts)
  97. #blackandwhite (175.1M posts)
  98. #catsofinstagram (173.6M posts)
  99. #cool (172.9M posts)
  100. #puppy (172M posts)
  101. #night (135.4M posts)

  102. #catsofinstagram (133.2M posts)
  103. #nails (132.9M posts)
  104. #tattoo (132.4M posts)

  105. #happiness (132.1M posts)
  106. #instafashion (132.0M posts)

  107. #work (130.6M posts)

  108. #architecture (128.9M posts)
  109. #japan (128.5M posts)

  110. #weekend (127.5M posts)

Best Practices for Using Hashtags on Instagram  

Using hashtags on Instagram is a relatively simple process, but you’ll want to adhere to a few rules to get the most out of your hashtagging. 

We’ve compiled best practices under the following frequently asked questions. 

How many hashtags can I use on Instagram? 

Thirty hashtags are the maximum number you can use. 

The average is eleven, with half of Instagram accounts using between one and three. You can use more or less depending on your Instagram marketing goals. More doesn’t necessarily mean better. 

Should I add hashtags to every Instagram post? 

Yes! Absolutely you should. 

Try to choose hashtags that are as narrow or as niche as possible. The less volume of posts a hashtag has, the more likely you’ll be seen by people who follow them. Plus, if the subject matter is highly specific, people are more likely to engage with your post. 

All of my posts are similar. Can I use the same hashtags over and over again? 

No. Instagram’s algorithm may penalize you for consistently using the same hashtags, pushing your posts down so they don’t show up for those tags. 

Even more, they might ban your account, because using identical hashtags could make it look like you’re spamming users  — or worse — like an Instagram bot.Instagram post with a bowl of ragu and the hashtag #homemadepasta

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Try rotating out your hashtags so that they’re highly relevant to that specific post, even if the posts are similar. Let’s say that you own a handmade pasta business. If you always use the hashtag #spaghetti but post photos of linguini, macaroni, and penne, Instagram may flag your account, and users won’t engage. 

Can I hide the hashtags in a comment? 

Absolutely. You can hide your hashtags in a comment. Instagram doesn’t distinguish between caption hashtags and comment hashtags. 

Simply write your caption as you would. After that, navigate to the published post and leave a comment with your hashtags. They will be hidden completely until users navigate to the comment section. 

How do I hide hashtags in the caption? 

Don’t want to post the hashtags in a comment? No worries. 

You can hide the hashtags in the caption by either 1) writing a caption that’s more than three lines long or 2) adding 3 to 5 line breaks with a punctuation mark.  

To add a line break, place the text cursor at the end of your caption and hit Return. Don’t forget to add either a period, a dash, an asterisk, or a tilde to ensure that that line stays there. (If there’s no punctuation, Instagram may treat it as accidental extra space, and delete those line breaks upon publication.) 

Are there any hashtags I should avoid using? 

Yes. Instagram maintains a list of banned hashtags. However, they don’t publish this list, and there’s no authoritative source. 

Some are intuitive, such as NSFW and self-harm hashtags, while others, such as #pushups and #mustfollow, aren’t as self-evident. If you have any doubt about your hashtags, be sure to look them up using the app’s Search function.

If it doesn’t show up, it’s banned. If it does show up, navigate to the hashtag feed and check for a message like this: 

 

Banned hashtag message on Instagram for #mustfollow hashtag

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If your prospective hashtag doesn’t have a message like this, you’re all good to go. 

Now that you know some basic dos and don’ts, let’s take a look at the top Instagram hashtags for the year. 

Adding one of the most popular Instagram hashtags to your post doesn’t necessarily mean you’ll see more interaction. Since the hashtags below are so popular, they are being used by millions of people, so your post will most likely be obscured by the competition. Narrowing your hashtag topic is important, but we’ll get to that next.

Here are the top Instagram hashtags for this year.

1. #love (2B posts)

Instagram users build their photo galleries on good feelings. For this reason, the #love hashtag is ever-present next to the pics of friends, family, vacations, and beautiful scenery.

Top Instagram hashtags related to #love: 

#love #lovely #loveit #loveyourself #lovelife #lovequotes #loveislove #lovefood #lovemylife #lovewhatyoudo #lovethis

2. #instagood (1.2B posts)

Occurrences of this hashtag are inspired by the @instagood Instagram account, which scours the Instagram community for excellent photos and videos that are just too #instagood not to share. Add this hashtag to your content for a chance to be reposted.

Top Instagram hashtags related to #instagood:

#instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub

Instagram post with the photo of a car and the hashtag #instagood

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3. #fashion (900M posts)

People often turn to Instagram to see what styles are “in”, looking at posts ranging from fashion week to everyday outfit inspirations. This means that a significant portion of the content on Instagram revolves around fashion — in fact, there are nearly one billion #fashion posts on Instagram. You will find celebrities, luxury brands, clothes, makeup, and other aspirational images tagged with #fashion.

Top Instagram hashtags related to #fashion: 

#fashion #fashionblogger #fashionista #fashionable #fashionstyle #fashionblog #fashiongram #fashionaddict #fashionweek #fashiondiaries

4. #photooftheday (883M posts)

Managing a business account? This hashtag is a surefire way to attract more followers and repeat visitors. If you plan to post daily content, all-around a common theme, add the #photooftheday hashtag to increase your exposure.

Top Instagram hashtags related to #photooftheday: 

#photooftheday #potd #picoftheday #photography #photographyeveryday #photographyoftheday #bestoftheday

5. #art (750M posts)

Artists of all kinds have always flocked to Instagram, and this hashtag holds pictures or process videos of all of their paintings, sculptures, and quirky creations. 

Top Instagram hashtags related to #art: 

#art #artist #artwork #instaart #arte #streetart #digitalart #artofvisuals #artistsoninstagram #artoftheday #artsy #artistic #arts #artgallery #modernart 

6. #beautiful (717M posts)

Instagram is the place to go to put your best foot forward — whether it be your amazing getaway, a new hairstyle, or a breath-taking sunset, #beautiful photos encompass the best of what the platform has to offer.

Top Instagram hashtags related to #beautiful: 

#beautiful #beautifuldestinations #beautifulday #beautifulview #beautifulplace #beautifulcuisines #beautifulplaces #beautifuldestination #beautifulnature

7. #photography (700M posts)

At its core, Instagram is a photo-sharing media, so it makes sense that there are some stunning and artistic images shared in #photography. Instagram is unique in that a user could be scrolling through the #photography posts and see National Geographic and professional photos next to amateur photographers.

Top Instagram hashtags related to #photography: 

#photography #travelphotography #naturephotography #streetphotography #foodphotography #portraitphotography #landscapephotography #weddingphotography #blackandwhitephotographyInstagram post with a photo of sunglasses and a camera with the hashtag #photography

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8. #follow (620M posts)

This hashtag — currently tagged on more than six hundred million posts — is a tactic used by public accounts looking to gain more followers. It’s a ubiquitous tag, non-specific to any one type of content creator, so you’ll see #follow on fashion accounts, travel blogs, makeup tutorials, celebrity fan pages, and much more. The idea is that if a user comes across content that they like on your explore page, they might be motivated to follow the account for more of that content.

Top Instagram hashtags related to #follow: 

#follow #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

9. #happy (615M posts)

Sometimes the best part of feeling good is sharing that sunshine with others. The #happy group of posts is full of radiant people and lighthearted content that brings us joy. Tag a photo of a cute kitten or one of yourself after getting a promotion with #happy.

Top Instagram hashtags related to #happy: 

#happy #happyday #happylife #happyfriday #happyhour #happyme #happymonday #happysunday #happytime #happydays #happydog #happyplace

10. #cute (610M posts)

#Cute puts your content in a pool of Instagram photos and videos that elicit “awes” from all over the Instaverse. If you think your puppy is the cutest puppy that ever lived, it deserves a photo with this esteemed hashtag.

Top Instagram hashtags related to #cute: 

#cute #cutedog #cutebaby #cuteness #cuteanimals #cutecat #cutepetclub #cutenessoverload #cuteboy #cutedogs #cutecouple #cutepuppy #cutest 

11. #instagram (600M posts)

Navigate to this hashtag and you’ll find everything from selfies to photos of food to pet pictures to vacation shots. Use this hashtag to signal that you’re on Instagram and that you have something worth sharing. 

Top Instagram hashtags related to #instagram: 

#instagram #instagramers #instagramhub #instagrammers #instagramer #instagramanet #instagramdogs #instagrammer #instagramjapan #instagramcats #instagramfitness

Instagram post with a photo of a bird and the hashtag #instagram

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12. #nature (600M posts)

Nature is all around us. It’s also on Instagram. This hashtag is used to post everything related to nature, including mountains, rivers, and wild animals. 

Top Instagram hashtags related to #nature: 

#nature #naturephotography #naturelovers #naturelover #nature_perfection #naturegram #nature_brilliance #natureaddict #nature_shooters #naturephoto #naturelove

13. #tbt (560M posts)

#Tbt stands for “Throwback Thursday,” and encourages Instagram users to post an old photo of themselves or an event they’re reminiscing over. Everyone likes content from the good old days — here’s your hashtag for enjoying the nostalgia.

Top Instagram hashtags related to #tbt: 

#throwbackthursday #tbthursday #tbtphoto 

14. #followme (560M posts) 

A close cousin to #followforfollow and #likeforlike, #followme is used by Instagrammers looking to grow their follower base.  

Top Instagram hashtags related to #followme: 

#follow #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

15. #travel (544M posts)

Away for the weekend? Show your followers where you are, using this hashtag to indicate you’re traveling somewhere new.

Top Instagram hashtags related to #travel: 

#travel #travelgram #instatravel #travelphotography #traveling #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict 

16. #style (500M posts)

This hashtag has more than 500 million posts associated with it, making it one of the top tags on Instagram. It’s used for beautifully edited photos of outfits, vacations, luxury products, and anything aesthetically stunning. Tag #style on a gorgeous outfit inspiration or new product, and Instagram users looking to add a little glamour to their lives will find you.

Top Instagram hashtags related to #style: 

#style #styleinspo #styleblogger #styleinspiration #styleoftheday #stylefashion #stylegoals #stylediary #stylegram #styleguide #styleblog

17. #repost (500M posts)

Reposting is a common function on Instagram that allows you to share content from other users, with credit back to the original user. Use the hashtag, #repost, to tell others on Instagram that you were inspired by this photo or video.

Top Instagram hashtags related to #repost: 

#repost #reposter #repostapp  #reposting #repostthis #reposted 

18. #instadaily (500M posts)

This hashtag is similar to #photooftheday and is perfect for Instagrammers who post every day.

Top Instagram hashtags related to #instadaily: 

#photooftheday #potd #picoftheday #photography #photographyeveryday #photographyoftheday #bestoftheday

19. #summer (490M posts)

The summertime is the best season to enjoy fun vacations, fruity drinks, and time by the pool. This tag is full of Instagram users enjoying the long summertime hours on the beach or showing off the breezy outfits keeping them cool under the hot #summer sun.

Top Instagram hashtags related to #summer: 

#summer #summertime #summervibes #summerfun #summernights #summerdays #summerstyle #summerfashion #summerday

Instagram post with a photo of a carrot patch and the hashtag #summer

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20. #selfie (442M posts)

This is the quintessential selfie hashtag, indicating to the Instagram community that the photo its captioning is a picture of you.

Top Instagram hashtags related to #selfie:

#me #selfies #selfietime #selfienation #selfiesunday  #selfiegram #selfielove #selfieaddict #selfiesaturday #selfiemania 

21. #fitness (433M posts)

Get in on a trending community of workout warriors with photos and videos from your best exercise sessions, using the #fitness hashtag to share the moment.

Top Instagram hashtags related to #fitness:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslife #fitnesslifestyle #fitnessgoals #fitnessfreak #fitnessfood #fitnessgear #fitnessinspiration

22. #beauty (431M posts) 

The hashtag #beauty is mainly used by beauty bloggers — professional make-up artists and hobbyists — but you’ll also find some pet shots and nature shots in there, too. 

Top Instagram hashtags related to #beauty:

#beauty #beautyblog #beautycare #beautytips #beautyaddict #beautysalon #beautybloggers #beautyqueen #beautyguru #beautyproducts #beautyofnature #beautygram 

23. #food (428M posts)

Meal pics are the bread and butter (no pun intended) of a people-oriented Instagram account. Use the #food hashtag to caption your next delicious Instagram photo.

Top Instagram hashtags related to #food:

#food #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

24. #fun (400M posts)

If it’s not fun, it’s not Instagram-worthy. Make it known to millions of Instagram users that you had a blast in your latest photo or video with this popular hashtag.

Top Instagram hashtags related to #fun:

#fun #funny #lol #lmao #hilarious #laugh #laughing #tweegram #friends #wacky #crazy #silly #witty #instahappy #joke #jokes

25. #likeforlike (345M posts)

#Likeforlike is similar to the #followforfollow hashtag. Use this hashtag if you want to increase engagement on your Instagram account, telling users that you’ll like their photo or video if they like yours.

Top Instagram hashtags related to #likeforlike:

#likeforlike #followme #like4like #liker #likes #l4l #likes4likes #love #likesforlikes #liketeam #likeback #likebackteam #likeall #likealways

The above hashtags might have helped define Instagram over the last year, but there are still plenty more that end up trending every year. The following hashtags can help inspire photos and videos that Instagram users always find captivating. 

1. #life (366M posts)

This one goes out to all the photos and videos that encompass the essence of your life — whether in quarantine or not. 

Top Instagram hashtags related to #life:

#life #lifestyle #healthylifestyle #lovelife #luxurylifestyle #lifeisgood #lifestyleblogger #lifequotes #loveofmylife #luxurylife #lifeofadventure 

2. #music (350M posts)

This hashtag is for those who love music and the people who create it. 

Top Instagram hashtags related to #music:

#music #musica #musician #musically #musicvideo #musical #musicians #musicislife #musicproducer #musiclife #musiclover #musicfestival #musicphotography #musicproduction

3. #amazing (289M posts)

The hashtag #amazing is used for everything you find, well, amazing — places, art, beautiful homes, awe-inspiring videos, and more. 

Top Instagram hashtags related to #amazing:

#beautiful #cute #awesome #amazingview #amazingfood #amazingplaces

4. #nofilter (280M posts)

Instagram offers so many different filters to help enhance photos, it’s practically assumed that any picture on Instagram has been edited. But if you’re posting a pic that was beautiful all by itself, let the world know that this gem didn’t need a filter to look so nice.

Top Instagram hashtags related to #nofilter:

#nofilter #nofilterneeded #nofilters #nofiltersneeded #nofilternecessary #nofilterneededforthisbeauty 

5. #sunset (272M posts)

Who doesn’t love a good sunset? Users add posts to this hashtag to show off a beautiful sunset near them. 

Top Instagram hashtags related to #sunset:

#sunset #sunsets #sunsetlovers #sunsetporn #sunsetlover #sunsetsky #sunsetphotography #sunsetbeach #sunsethunter #sunsetmadness 

6. #motivation (258M posts)

On Twitter, #MondayMotivation encourages inspiring quotes and messages to help people start the week off on the right foot. On Instagram, the #motivation hashtag has come to caption anything from a photo of a user after a big gym session, to a computer screen right before he or she gets to work.

Top Instagram hashtags related to #motivation:

#motivation #motivationalquotes #motivational #motivationmonday #motivationalquote #MotivationalSpeaker #motivationalmonday #motivations #motivationquotes

7. #instamood (251M posts)

#Instamood is all about the vibe or emotion a photo or video elicits. Pretty scenery, a day at the beach, or a night out with good people are all prominent under the #instamood hashtag. Landscapes are a popular starting point when figuring out what to post on Instagram, according to Jumper Media, and they fit into this hashtag perfectly.

Top Instagram hashtags related to #instamood:

#instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub 

8. #foodporn (250M posts)

I hope you’re hungry! The #foodporn tag is brimming with mouthwatering posts of desserts, pizza, recipe videos, and so much more. This hashtag is for the best of the best when it comes to delectable treats on Instagram — find the most original, delicious, and tantalizing food pictures on the internet under this hashtag.

Top Instagram hashtags related to #foodporn:

#food #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

9. #handmade (245M posts)

The hashtag #handmade is like the #art hashtag for handmade wares, clothing, and novelties. The rise of slow fashion and a growing interest in sustainably-made products makes this one of the top trending hashtags this year. 

Top Instagram hashtags related to #handmade:

#handmade #handmadejewelry #handmadewithlove #handmadeisbetter #handmadefont #handmadegifts #handmadejewellery #handmadeshoes #handmadesoap #handmadeaccessories 

10. #dogsofinstagram (225M posts)

We all know that the internet loves cute puppies, so it shouldn’t be surprising when a hashtag for our beloved doggos trends on Instagram.  It’s always a good idea to include man’s best friend in an Instagram post — your followers will love it and you’re almost guaranteed dozens of heart emojis in your comments.

Three instagram posts that were tagged with #dogsofinstagramImage Source

Top Instagram hashtags related to #dogsofinstagram:

#dogsofinstagram #dogs #dog #dogstagram #dogsofinsta #dogsofig #dogsitting #dogslife #doglife #dogsofinstaworld #dogoftheday

11. #bestoftheday (210M posts)

The #bestoftheday tag offers a glimpse into the massive amount of varied content that is posted to Instagram every day. Here, you’ll find some of the most noteworthy images on the platform — images of beautiful spots around the world, award-winning photos, yummy recipes, adorable animals, and so much more.

Top Instagram hashtags related to #bestoftheday: 

 #bestoftheday #instadaily #potd #picoftheday #photography #photographyeveryday #photographyoftheday

12. #instafood (190M posts)

This popular tag is different from other food hashtags because it accompanies food pictures that are gorgeous, creative, and, most importantly, worthy of Instagram. Instagram posts are known for being aesthetically appealing, and #instafood is no different. Use this tag if you’re posting a photo of a colorful, unique, and sumptuous dish! 

Top Instagram hashtags related to #instafood:

#instafood #food #foodporn #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

13. #explore (185M posts) 

Instagram has always had an explore section, but only recently have Instagrammers started to use this hashtag to win a highly coveted but elusive spot on this page. 

Top Instagram hashtags related to #explore:

#instagrammers #igers #instalove #instamood #instagood #followme #follow #comment #shoutout

14. #memes (180M posts) 

A classic but a goodie. Throughout the years, humor has taken different forms — comedy sitcoms, stand-ups, knock-knock jokes, and more. But none of these forms come near the Instagram-worthiness of memes. Use this hashtag to share a unique meme or repost one from another account. 

Top Instagram hashtags related to #memes:

#memes #meme #dankmemes #funnymemes #memesdaily #edgymemes #offensivememes #fortnitememes #dailymemes #spicymemes #memestagram #btsmemes #memes😂  #memepage #memelord

15. #followforfollowback (160M posts)

Interested in building a fast list of followers on Instagram? #Followforfollowback tells everyone who browses this hashtag that you’ll follow users who choose to follow you. This hashtag is always trending highly.

Top Instagram hashtags related to #followforfollowback:

#followforfollowback #follow #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback

16. #tweegram (95M posts)

There is plenty of multi-platform sharing across social media sites, and in #tweegram, you’ll find images taken from Twitter, Pinterest, and more. #Tweegram is best known for quotes, screenshots of Tweets, and memes.

Top Instagram hashtags related to #tweegram:

#tweetgram #tweet #twitter #twitterposts #twitterweek #twittermarketing #twittermemes #twitterpost #twittermeme #twitterquotes #twitterwhy 

17. #instagramhub (65M posts)

This hashtag isn’t specific to one type of post — #instagramhub is a place for active Instagram users to demonstrate their presence on the platform and reach larger audiences. By including this popular hashtag, influencers on Instagram can connect with as many users as possible.

Top Instagram hashtags related to #instagramhub:

 #instagramhub  #igers #instagram #instadaily #instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment

18. #quarantine (30M posts)

#Quarantine is the quintessential COVID-19 hashtag and has no defined aesthetic or subject matter. Instead, it encompasses everything that we see, experience, and do — or don’t do — during quarantine. You can find pet photos, cooking videos, memes, and, most shockingly, shots of people on vacation. 

It’s worth noting that there’s no #COVID hashtag because Instagram wants to prevent the spread of misinformation. 

Top Instagram hashtags related to #quarantine:

#quarantine #quarantinelife #quarantineandchill

19. #BlackLivesMatter (26M posts)

The Black Lives Matter movement swept through the United States in 2020 and has been at the forefront of the cultural imagination since the killing of Trayvon Martin in 2012. Use this hashtag to add value to the movement or uplift voices that differ from your own.  

Top Instagram hashtags related to #blacklivesmatter:

#blm #blackhistorymonth #blackownedbusiness #blackgirlmagic #blackouttuesday #blackexcellence

Read HubSpot’s stance on Black Lives Matter here.

20. #newmusic (20M posts)

The hashtag #newmusic is one of the many tags people use to share either their own original music or let others know who they’re jamming to today. 

Top Instagram hashtags related to #newmusic:

#music #hiphop #rap #artist #spotify #producer #rapper #soundcloud #musician #beats

21. #whatiwore (18M posts)

What better way to show off your OOTD than to tag #whatiwore. This hashtag is commonly used by people interested in the latest fashion trends, often tagging where they found it for sponsorships or for the chance of brand recognition.

Top Instagram hashtags related to #whatiwore:

#ootd #outfitoftheday #fashion #instastyle #style #instafashion #fashionblogger #fashionista #styleinspo

22. #workinprogress (16M posts)

The #workinprogress hashtag gives users a glimpse of some of the coolest projects being shared on the app. From art, architecture, or even fitness, this tag helps people post about reaching their goals and the steps along the way.

Top Instagram hashtags related to #workinprogress: 

#wip #drawing #artwork #painting #handmade #workout #design #fitness #artistsoninstagram #motivation 

23. #space (15M posts)

There’s something so interesting and beautiful about outer space, and talking about it on social media never gets old either. Posting in the #space hashtag will lead you to find amazing shots of stars far and wide.

Top Instagram hashtags related to #space:

#spaceflight #deepspace #spaceship #spacelovers #spacesuit #spaceexploration #spacecraft #telescope #spacex #spacestation

24. #technology (14M posts) 

With technologic innovations taking place every day across industries, the #technology hashtag is where you’ll find the newest development or gadget.

Top Instagram hashtags related to #technology:

#tech #innovation #engineering #technews #science #design #gadgets #electronics #smartphone #programming

25. #engaged (13M posts) 

Love is in the air — or in this case it’s trending. The #engaged hashtag is there for all your proposal inspiration, wedding ideas, and even more content for all the lovers out there.

Top Instagram hashtags related to #engaged:

#wedding #bride #bridetobe #love #weddinginspiration #engagement #weddingplanning #weddingphotography #weddingday #weddingdress

26. #travelbug (10M posts)

Influencers all around the world can use the #travelbug hashtag to document their coolest destination vlogs and photos. Take advantage of this hashtag whether you’re hitting the road or flying overseas.

Top Instagram hashtags related to #travelbug:

#travel #wanderlust #travelgram #travelphotography #traveltheworld #travelblogger #traveladdict #instatravel #traveling

1. Keep your hashtags organized.

To create an efficient hashtag system, you can use Excel or an Instagram analytics tool. If you choose an excel sheet, you’ll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. Over time, you’ll see relationships between certain hashtags and your most popular posts, and this can help you decide which hashtags work best for your brand.

If you have a more advanced social media team, you might want to consider a tool like Iconosquare, which automatically stores top hashtags and provides reports on which hashtags reach the most people.

For smaller businesses with limited budgets, Krystal Gillespie says that, “an excel sheet is the best way to start. Once you get more advanced I would highly recommend using a tool to track the data. A manual system can get overwhelming when you’re posting three times a day and using about 20 hashtags per post.”

2. Figure out your magic number.

Most top brands use seven or fewer hashtags per post, so it’s easy to assume that’s the magic number for everyone … right? Krystal explains that this isn’t always the case: She told me HubSpot has been more successful with hashtags ranging in the low 20s.

The point is, you can’t know how many hashtags work best for you until you test it. For HubSpot, it took the team several months to find a number that worked best, and during our trial period, we ranged from seven to 30. Give yourself the same flexibility for trial and error.

3. Narrow your hashtags.

There are two big reasons more specific, smaller-volume hashtags are better for your brand: first, you can compete in a smaller pool. HubSpot, for example, doesn’t typically use the hashtag #marketing because it’s too broad. If you search #marketing, you’ll find pictures of restaurants, inspirational quotes, before-and-after hairstyle pictures, and memes.

The randomness of #marketing leads me to the second reason specific hashtags are a good idea: as a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found.

Krystal explains: “Keeping a hashtag close to the interests of your brand really helps. We try to use hashtags tailored for a specific topic and then narrow it down further — for instance, we’d use #SEOTips if our marketing post was mostly about SEO.”

Think of it this way: #dogs is more popular, but it has a wide demographic. If I search #goldenretrieverpuppies and I find your post, I’m more likely to engage with it because it’s exactly what I wanted.

4. Research what other people are hashtagging.

An easy way to generate hashtag ideas is to make a list of your followers or competitors and research what they’re hashtagging on their own photos. It can also be particularly helpful to research what influencers in your industry are hashtagging — by definition, influencers are people with a large social media following, so they must be doing something right.

5. Test out related hashtags.

When you type a hashtag into Instagram’s search bar, Instagram shows you related hashtags in the scroll-down menu. Instagram also delivers related hashtags on the next page after you click on a hashtag. This is a simple way to create a longer list of hashtags to try out.

6. Follow your own hashtag.

Another way to use Instagram hashtags for your marketing purposes is to follow your own hashtag. Krystal explains, “On Instagram, I actually follow the hashtag #hubspot so I can find anyone who talks about us and connect with them. As long as your account isn’t private, people will be able to find you via the hashtag.”

Following your own hashtag is an effective way to engage with other people talking about your brand and develop better relationships with them.

7. Create a brand campaign hashtag.

This is the trickiest item on the list, but if done successfully, it can pay off big time. Some businesses have successfully attracted followers by creating their own campaign hashtags. A campaign hashtag needs to be funny, clever, or at least memorable to work.

Campaign hashtags are particularly useful for promoting a new product or upcoming event, or even just inspiring people. Red Bull, for example, encouraged followers to post Red Bull pictures with a #putacanonit hashtag (see what I mean about clever?). LuLuLemon, rather than running a more traditional ad campaign, developed a positive connotation for their brand by asking followers to post real, active pictures of themselves with a #sweatlife hashtag.

Now that we’ve covered the importance of using Instagram hashtags for your business, you might be wondering how to search for Instagram hashtags within the app, or how to use the search function to find related ideas. If you’re unsure of the technical process for hashtag searching, here’s how:

How to Search Hashtags on Instagram

To search hashtags on Instagram, tap the magnifying glass at the bottom of your screen, then tap the search bar at the top. Selecting the “Tags” option will enable you to search hashtags and related hashtags based on the popularity of each one.

1. Open Instagram and tap the search icon.

Instagram wants you to use hashtags and has made it extremely easy to find the perfect ones for your post. To start, open the Instagram app on your mobile device and tap the magnifying glass at the bottom of your screen.

Instagram explore page

2. Tap the search bar at the top of your screen.

The search screen on your Instagram might first send you to a newsfeed-style page (the Explore page) with suggested content based on topics you’ve demonstrated an interest in on social media. To switch to a hashtag search, tap the search bar at the top of this page, as shown in the screenshot above.

3. Tap “Tags.”

Once you’ve tapped the search bar at the top of your screen, Instagram will give you four options with which to filter your search. Instagram refers to hashtags as simply “Tags,” as shown in the screenshot below. Tap this “Tags” option, then tap the search bar above it, and begin searching topics for which you want to find a trending hashtag.

You don’t have to include the pound sign (#) in your search — your results will be the same with or without it — but you will need to use this pound sign in the caption of your photo once you choose a hashtag.

Instagram search page on the "Tags" tab

4. Browse hashtags based on post count and current content.

Voila! You should see multiple options for hashtags based on your search. Browse around at each related hashtag that Instagram suggests for you — you might find that a hashtag with slightly fewer posts includes photos or videos that are more in line with the content you’re posting.

After finding the best hashtags for your account, you’ll be sure to create a winning hashtag strategy. 

Use Hashtags on Instagram to Gain More Followers

Using hashtags is a critical part of a strong Instagram marketing strategy. Following best practices, you can increase your follower count and boost the number of leads coming from Instagram. Happy hashtagging!

Editor’s note: This post was originally published in July 2019 and has been updated for comprehensiveness.

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Get the Most Out of LinkedIn Sales with These 5 Steps

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Get the Most Out of LinkedIn Sales with These 5 Steps


Acquiring more qualified targets is now easier than ever before.

In this blog, we’ll provide you with step-by-step directions to use the competitors’ efforts to your advantage. Moreover, we will show you the tools that enable you to do this on autopilot — with smart automation!

The first two steps are about filtering out the competitors that you should pay special attention to. If you feel like you mastered this already, feel free to jump in straight to #3 — that’s where the real fun starts!

Step 1: Determine Your Actual Competitors

Not everyone who offers a remotely similar product or service is your competitor.

Don’t waste your resources on a target pool that is too wide. If you do, you’ll only spend your precious time on people who won’t be interested in what you have to offer.

First of all, divide the companies you think of as your competitors into the following categories:

  1. Direct Competition — they sell the same or very similar products as you do, and the customers will consider both of your products (as well as the others in this range) when making a choice.
  2. Indirect Competition — they offer a similar product, but you’re competing for the same market (for example, orange juice and Coca-Cola).

Let’s start narrowing it down.

Focus on your direct competitors, and ask yourself a few good questions about them and your own business:

  • What’s included in the full scope of their services?
  • What about you?
  • How do they differ at the first glance?
  • What does their online presence look like?
  • What is your USP?

The broad answers to these questions will guide you through the next step.

Step 2: Study Your Competitors Thoroughly

Let’s start with LinkedIn competitor research.

LinkedIn is a place where industry professionals gather and focus their business efforts — which makes it a perfect starting point when learning about the competitors and their tactics.

Tip No 1: Go to viewing settings and set your profile to private mode.

Remember when you liked your ex’s profile photo from 2015? Not cool at all, right?

Well, the same applies when you examine your competitors on LinkedIn. Don’t forget — unlike other social networks, LinkedIn will show you when someone looks at your profile.

To prevent this, log out from your Google and LinkedIn accounts (if you don’t have a Premium LinkedIn account already).

Tip No 2: Turn off the “Viewers of This Profile Also Viewed” as well!

This will prevent other people from seeing whose profiles you’ve visited and contacted. Now you can see their connections, followers, ads and newsfeed without being seen yourself — and adjust your strategy accordingly.

Tip No 3: Learn about current trends and topics in your industry.

Being up to date with everything that goes on each day is in itself a full-time job.

To make sure you never miss news and events you could use to your advantage, set up Google Alerts to deliver the news for you! It is free and easy to do so:

  • Go to https://www.google.com/alerts
  • Pick the account where you want the news to land
  • Go to “Create an alert about…” tab and enter keywords for the terms relevant to your business
  • “Show options” button will allow you to specify how often you want to receive the alerts, sources, language, region, how many results you wish to receive, and the email address/ RSS feed

And just like that, you won’t have to look these terms up: Google will deliver them to you.

Tip No 4: Snoop around the niche spots as well.

Don’t limit yourself only to your existing connections and followers of your direct competitors — there are other places within the LinkedIn community you can research and discover plenty of prospects.

For example, niche industry groups on LinkedIn are perfect places to find potential customers and users. While we’re focusing on LinkedIn here, the same goes for Facebook groups, Reddit, Twitter and Instagram pages. Those can provide you with plenty of useful connections, knowledge and opportunities as well. The group name is an obvious sign of whether it is the right place to look for potential targets or not.

Once you decide the group fits your criteria, join and take a look at the posts. What are people talking about? What are their needs and unmet demands? Can you be of help to them?

Some of the post authors and commentators are looking for exactly the type of service you offer: that’s the sign you’re waiting for, and the right people to contact!

Now, you can decide to chime in and pitch in their inbox or do it in the specific posts’ comments. However, doing this manually will take too long; picking individual accounts, tailoring and sending each message one after the other is long outdated practice.

We have a better idea!

Step 3: Scraping time!

Here we’d like to introduce Expandi.io — a tool to automate everything regarding LinkedIn outreach, but at the same time keep the whole process natural and personalized just as if you did it all on your own.

Expandi will collect all the account names and data from the places you choose, let it be comment section, page followers or connections. For example, you can pick the Twitter pages where your audience gathers to discuss most recent changes in the way your industry works. Then you can scrape everyone who liked that page and turns their names into LinkedIn profiles with help from Expandi.

Now, you have a rich list of LinkedIn accounts to reach out to — all of those people interested in your offer. Imagine how long would it take to vet them out one by one!

The next step is to import this list (you get it in the CSV format) back into Expandi, and you can start to reach out to the targets on LinkedIn.

Step 4: Reach Out to All of Them

One by one?

Nah.

By now, you got the gist — outreach is automated as well.

You may wonder how to automate the outreach so it doesn’t look robotic and insincere, while speeding up the outbound prospecting? How to personalize beyond “Hey, (target name)!” for dozens of accounts? How to avoid being flagged for spam?

With all those dilemmas in mind, Expandi adapted it’s tool with the following features:

  • Dynamic placeholder — this is a dynamic tag unique to Expandi. It will take  personalization to another level, so each account you want to reach out to gets a unique message, with something special that shows your effort.
  • Safety features — to avoid getting banned for sending tons of messages in short time spans, Expandi makes all the automated activities randomized. The outreach cadence mimics the human behavior perfectly, so you don’t need to worry about getting penalized by LinkedIn.

Final Step — Enjoy the Fruits of Your Labor!

Smart LinkedIn automation is the best thing since sliced bread. Instead of tedious manual labor, copying, pasting, and guessing games, there are tools that do all of that for you.

You can dedicate your valuable resources to improve your services or take a break from work in general and spend time with the ones you love the most.

Author Bio:
Stefan Smulders is a SaaS Entrepreneur | Founder of Worlds safest software for LinkedIn Automation / Expandi.io | for more than 5 years Founder of LeadExpress.nl



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Best Social Media Content Moderation Strategies

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Best Social Media Content Moderation Strategies


Social media has changed the way businesses operate. From creating an entirely different platform for new marketing efforts and changing how brands relate to their customers. We can all agree that social media is a very integral part of many businesses.

But, just as social media serves as an asset for your business, it could also become a liability if not handled properly. We have all seen certain brands put out content that harmed their image, and caused irreparable damages. This could happen to any business if they don’t moderate their content. This is where a social media moderator comes in.

What is a social media moderator?

A social media moderator is someone hired by a company to review, screen, and filter all social media content related to their business. By doing this, a business can ensure that its content is:

  • Appropriate
  • Aligned with its branding and
  • Helping them achieve their overall business goals.

In this article, we will cover some of the best social media content moderation strategies and how you can implement them in your overall social media marketing strategy.

Content moderation strategies for social media.

Having solid strategies set in place for your social media content moderation is extremely necessary. These strategies will ensure that you implement your content moderation following established guidelines. Hence, eliminating room for error.

Here are some of the best social media content moderation strategies you can incorporate into your social media strategy.

1)Establish a standard social media policy.

Setting standard rules are essential because they ensure everyone on your content team knows what’s allowed and what’s not allowed. When creating your social media content policy, ensure it includes:

  • The inappropriate content your company disallows. Inappropriate content should entail; bullying, brand bashing, sexually suggestive content, offensive photos, and videos, etc.
  • Rules on posting spam content. Spamming your audience on social media can diminish your brand’s credibility. It can also devalue your content. Additionally, it can make your social media pages look messy and unattractive. Stay away from spam content.
  • How your company addresses sensitive topics like race and gender.
  • The method you apply to handle negative comments and reviews on your page or about your brand.
  • How you deal with content created from influencer marketing, etc.

2) Designate who can submit social media content.

We all know that there are a plethora of ways brands get and create their content. We also know that a high engagement on social media could equal high reach. And if all things were equal, we could trust all content sources without questions and allow everyone to tag and comment on our page. That’s why the best writing companies make sure they use trusted sources.Therefore, as a brand, you can never be too careful.

So, set limitations on:

  • Who can submit content to your brand.
  • Who can comment on your page & tag you on their content. Most social media platforms have settings to accept, limit, or decline things like brand tagging and commenting.
  • Where/whose social media content you share. It is best to share or feature content from only people who have accounts with your business.

By doing this, you prevent trolls and fraudsters from taking advantage of your brand.

3) Determine a Content Strategy

Creating a content strategy is essential to your content moderation. It helps you ensure that you are creating content that fits your overall brand/social media marketing goals. Your content moderation strategy should include:

  • Where you share your content.
  • How you use the content that you create.
  • How you want your content to look. This should include your color schemes, style guide, taglines, hashtags, if you want to add logos or not, etc.
  • The type of content you want to upload.

Your brand messaging must be consistent throughout your social media channels, so a content moderation strategy will help.

4) Create a standard submission process.

While we expect your business to create content regularly, there are also a few other contents generating methods you could implore. Some type of social media contents include:

  • User-generated content.
  • Customer reviews.
  • Contests and giveaways.
  • Affiliate promotions, etc.

Consumers love reading user-generated content and top writing reviews. However, whatever way you get your content, you need to have a standard submission process.

The three most common submission processes you can use in your business are:

  • Pre-moderation: In this moderation method, your moderation team reviews and approves content pre-posting. The team has to approve submitted content before they post it.
  • Post-moderation: In this moderation method, the moderation team posts submitted content, and monitors/reviews them regularly to see how they perform.
  • Reactive moderation: With reactive moderation, content is submitted in real-time, and only reviewed if the content is flagged.

Ensure that you include all the information content submitters need to know. So, make available information on:

  • Where you intend to use the submitted content
  • User permission and rights agreements.
  • Content submission deadlines, rules, etc.

5) Monitor your content regularly.

Finally, it is essential to monitor your social media content regularly. This helps ensure that you aren’t missing out on anything that could harm your brand.

You can monitor your content manually, automatically, or a combination of the two. Tools like Mention.com help you track social media content related to your brand.

In conclusion

Any serious business knows content moderation is vital. It attracts the kind of customers you need and also helps keep existing customers. Other advantages include understanding your users, increasing traffic and protecting the image of your brand.



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Top SEO Trends Every Marketer Needs to Know in 2021

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Top SEO Trends Every Marketer Needs to Know in 2021


Search engine optimization can help companies significantly increase their online visibility and sales. What’s great about SEO is that you can learn how to do it yourself online and it won’t cost you a penny. However, it does take a lot of time to master search engine optimization. One of the most challenging thing about learning SEO is that it’s constantly evolving.

You always have to become familiar with new trends to retain or improve your rankings. Here are some of the most important trends that should play a role in your 2021 SEO strategy.

Follow the EAT Principle

The EAT framework was introduced by Google several years ago, but it’s now more important than ever to follow it because a huge amount of your traffic may depend on it. The EAT framework was conceived with the idea to provide Google users with better search results. It’s based on three different factors – expertise, authoritativeness, and trustworthiness.

The main purpose of this framework is to give ranking advantages to websites with quality content. The first EAT factor is expertise, which you’re required to display in your content. Essentially, you have to display knowledge that’s at the same level or higher than your competitors to outrank them.

Being an expert in a certain field will allow you to craft useful content, but that’s only one piece of the puzzle. You also have to display authoritativeness. To do this, you have to secure links from authoritative websites and pages relevant to your industry. Even if your business gets mentioned on another site, it can positively impact your rankings.

Finally, trustworthiness is another major factor imperative in SEO strategies in 2021. Let’s say that you have a paper writing service that you want to promote online. It will be hard for you to attract new customers if your website isn’t trustworthy. Some of the ways you can display trust include providing users with an easy way to contact you, associating your web page with a physical location of your business, having a privacy policy, and switching your domain from HTTP to HTTPS.

Local SEO

With more businesses with an online presence than ever before, local SEO has become fundamental for reaching customers in your area. This is crucial for every business owner that has a company with a physical location. Although you should definitely optimize content, headers, meta descriptions, and tags to target local audiences, your main focus for a good local SEO strategy should be to create a Google My Business (GMB) listing.

When Google provides users with local results, their algorithm looks for companies with complete and accurate information. If you set up a Google My Business listing for your firm, you’ll be favored for local searches. Some of the most basic information you need to add to your GMB page includes your business address, opening hours, phone number, website address, and category.

It’s always a good idea to add numerous photos that clearly display your business, as well as the goods you provide. Encourage your customers to write reviews about your business on Google, as this plays a huge role in rankings. You can also build trust with consumers if you regularly respond to reviews that you get on your GMB page.

Voice Search

Alexa, Siri, and Cortana have become insanely popular ever since virtual assistants were first introduced. They allowed users to search for information online more easily, which heavily impacted common search queries. While most people usually only enter a few keywords in their queries when they’re typing, voice search is more about posing complete questions.

What this tells you about user behavior online is that many people are looking for an answer to a specific question. You can improve your Google rankings by including FAQ sections on various pages on your website. Research what are some of the most common questions consumers in your industry have and write useful answers.

Long-Tail Keywords

You can greatly increase your conversion rate if you optimize your content for long and specific keyword phrases called long-tail keywords. Long-tail keywords are somewhat associated with voice search, but many consumers type them when they’re close to a point of purchase.

What’s great about these types of keyword phrases is that there’s less competition for them, which means you have a better chance of grabbing the first spot on search results pages. Although it won’t provide you with a substantial increase in traffic, optimizing for long-tail keywords will effectively help you turn visitors into leads. While your main objective with this approach should be to rank for long phrases, it also helps you achieve rankings for short keywords.

Summary

Every business owner should update their SEO strategy often. As technology evolves, so does user behavior on the internet. It’s common for strategies that yield good results to become significantly less effective after a few months. That’s why you should always stay up to date on the newest SEO trends.

Author’s Bio:

Charlie Svensson is a freelance writer and digital marketing specialist. Apart from writing articles for various online magazines and blogs, Charlie also likes to help college students with their essays. He currently works at my-assignment.help, offering his services to countless students in English speaking countries across the globe.



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