Connect with us


How to Start Your Own Blogging Website



How to Start Your Own Blogging Website

Did you know that there are more than 500 million blogs out of 1.7 billion websites out there? Moreover, there are over 409 million people who go through more than 20 billion pages each month. This seems like a good chance for anyone who wants to start their own blogging website and become successful.

If you have enough money, you can buy a content site that is already established and has its audience so that you don’t have to build everything from scratch on your own. Alternatively, if you want everything done your way from the very start, take a look at some useful tips that will help you start your own blogging website.

Come up with your blog name and select your hosting

Because it gives the first impression, your domain name is a vital part of your blog. Your domain, also known as a URL, is your online address. It might be or a clever brand name you came up with.

Once you’ve chosen a domain name, you’ll need to set up hosting for your blog. While WordPress is free, you’ll need a dependable host for your WordPress blog. When choosing your hosting provider, check their customer service, pricing packages, reliability, and reviews from their previous customers.

Pick your niche

In simple terms, a blog niche is a defined topic area about which you will write frequently, if not entirely. You must choose a blogging specialty before you begin constructing a blog and attempting to make a living as a blogger.

Make a list of all the topics that excite you and make you want to talk about them to help you choose the ideal focus for your new blog. There are no constraints and this list can cover any personal or professional interests.

Think of the activities you enjoy doing in your free time. Also, see if you would like to learn new skills in that given niche and contemplate all your plans and potential projects. This will help you determine if you will have a lot of interesting content to publish for your readers.

Think about SEO from the very start

Search engine optimization (SEO) is a technique used by website owners to increase the amount of traffic their pages receive from search engines (such as Google). You should create content and structure your website from the very start with SEO in mind.

Remember, more than half of all traffic for websites comes from organic search. This just shows how essential it is to make sure that you optimize your blogging website for search engines.

Many various approaches and techniques are used in SEO. As a blogger, you’ll need to learn about them. For instance, you should perform keyword optimization and add SEO meta tags to all pages as a bare minimum for every blog post or page you publish on your site.

Also, it would make sense to keep an eye on your rivals and see their SEO efforts. For instance, you could make good use of tools that can reveal some information about a certain business’s domain.

A tool that can do a bulk WHOIS lookup will allow you to figure out details about a certain domain’s owners and it will also pull data records from the database from a single query. Bear in mind that marketers use such a tool to research domain details for branding purposes as it can be very helpful in the competitive world of online marketing.

Make sure every post counts

As a writer (or a blog website owner), you need to do your best to provide only the best articles and posts for your audience. Remember, good writing creates effortless reading.

For a start, consider these simple tips:

  • Craft short paragraphs that provide eye relief. Big chunks of text will shoo away readers while short paragraphs seem more attractive and easily digestible.
  • Cut up long sentences. Long sentences are difficult to follow and that is why you should break them up into shorter sentences.
  • Add videos, images, and GIFs to illustrate your points without having to use more words.
  • Be smart with formatting. Use lists, italics, quotes, bold, and other tricks to break up chunks of copy and add additional emphasis to various points.
  • Read every piece once you are done writing it to figure out if the copy flows smoothly or not.

Ask pros for feedback

Don’t be afraid to turn to experienced writers for feedback on your writing. Ask a professional to read your articles and provide you with feedback. Don’t feel ashamed or insulted if your content gets shredded into pieces in the beginning. That is just an essential part of learning and growing as a blog writer.

An experienced writer will easily identify areas that could be improved, points that should be further clarified, and sentences that could be worded better. Also, you can ask your audience to leave comments expressing their likes and dislikes about your content pieces.

Final words

This advice should be more than enough to start well. Once you are up and running, you will need to stay hungry for success and learn more and more things about blogging. That is the only way to succeed in this game of words.

Source link

Continue Reading


What It Is & How to Build an Effective One



What It Is & How to Build an Effective One

In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term.


Continue Reading


the second key persona for modern marketing operations leaders



the second key persona for modern marketing operations leaders

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” 

In case you missed it, part 1 is here.

Inspiration for this framework

Two years ago, marketing technology pioneer and editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.  

That work espoused the view that you could be both a marketer AND a technology leader. They are not mutually exclusive! It was my inspiration for this framework, explaining how today’s MOps leaders are instrumental for marketing and business success.

X-Axis:  A range of skills from a focus on technology to creativity and arts

Y-Axis: A range of decision-making skills, ranging from emotional to rational approaches

The resulting grid captures four MOps archetypes or “personas.” MOps leaders exhibit characteristics across all parts of this framework and will operate in multiple quadrants, similar to Brinker’s frameworks.

Modernizers – Are most likely to be the “original” technologists, constantly modernizing their martech stack.

Orchestrators – Are the closest to Brinker’s Maestros and the focus of this article. He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department.

Psychologists – Are now increasingly responsible for “reading customers’ minds,” i.e. interpreting customers’ interest through intent data and digital engagement.

Scientists – Are constantly testing and evaluating. Experimentation is their specialty.

Orchestrators: Leaders of the band

Now that you’re familiar with the framework, let’s dig deeper into the Orchestrators!

I’ll start with a personal story. My exposure to orchestration started with 8-straight years of practice in violin and trumpet during my formative years. Each week was literally a blur of private lessons, group lessons, orchestra and/or band practice. I probably spent as much time with music directors as I did with my family.  

It was painfully obvious to those conductors when we hadn’t prepared or practiced. Moreso, we would get – literally – an “earful” from the conductor when we were not listening to the other instrument sections. If we were not coordinating our efforts and timing, the outcome was awful for anyone listening.

Source: Unsplash

This orchestration metaphor is powerful because there are multiple levels for MOps leaders:

  • As a project management team within marketing, and often as a conductor across external agency partners.
  • As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment

Notably, all marketers have to be project managers for their own tasks/deadlines. They must be aligned with overall campaign and program timelines. 

However, as organizations scale they are more likely to have dedicated project management teams to handle coordination across the specialist teams within marketing. The orchestration responsibility may include timeline, scope, and capacity trade-offs even after campaign briefs have received approval. 

Get the daily newsletter digital marketers rely on.

The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys. Last year, Optimizely described these evolving orchestration duties as a “transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data!”

I believe the shift is even more impactful, with orchestration benefits being felt beyond marketing. The highest value “program orchestration” responsibilities occur when MOps leaders are representing marketing’s interests in enterprise-wide programs with other functions within the organization, including product, compliance, and IT. Examples of orchestration duties with these other key functions can include:

  • Product teams – Coordinating campaigns with major product feature/functionality launches, and managing brand standards.
  • Legal/Compliance – Overseeing compliance with Can-Spam, GDPR, and CCPA, and customer preference and data privacy initiatives that may be initiated by a marketing touch-point. 
  • IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

All of this departmental and cross-departmental coordination requires skill sets that can be analogized as the difference between a chamber orchestra (marketing) and a full symphony. It’s the highest level of conducting across the enterprise. 

MOps leaders are holding individuals and teams to target timelines while managing the scope of a particular campaign and business initiative. They do this while also overseeing targeting of customer and prospect segments.

In order to accomplish this complex segmentation and coordination, MOps leaders are now responsible for cross-functional data – embodied by the modern martech stack imperative: integration. Integration across systems has been the #1 issue for marketers since the modern marketing tech stack started exploding in the early 2010’s, but software and solutions providers finally listened. A tipping point was reached in 2020. Marketers reported that we were finally working within an integrated, multi-system environment, according to a CDP Institute member survey analyzed here.  

Continuing with the orchestration analogy, the conductor is the integration “synchronizer,” deciding if/when the data flows across the stack. The sheet music is the data model standard showing how to map common attributes. 

However, just because we now have this more integrated environment does not mean our work is done. The instruments do not play themselves (yet!) and they require configuration and deliberate training to play effectively — both individually and in groups. 

Training was one of the top responsibilities for marketing ops leadership, ranking it in the top 5 of MOPS tasks by percentage of work, according to the 2022 MarTech Salary and Career Survey, published jointly by MarTech and (free, ungated download here). conducted by chiefmartec.

In the 2020 version of that same study, training was highlighted as one of the top two responsibilities for many of the primary marketing technologists personas, and 91% of operations orchestrators reported that training and supporting technologies were among their top priorities.

MOps leaders are never done

Finally, under the category of “MOps leaders are never done”, the last several years have also forced a whole new category of orchestration duties – a combination of conducting, training, and martech growth: marketing work management.

The largest growth (67%) over the last several years was in the category of “work management”, according to the 2022 edition of the Martech Landscape. Established entrants such as Adobe expanded with the acquisition of Workfront, while newer players like Trello and Monday gained traction.  

Although this was already a prevailing trend BEFORE the pandemic, the hybrid/remote work environment brought on by the last 2+ years forced these project management and agile-planning tools to the forefront.  The marketing work management category grew to over 1000+ tools, according to the State of Martech 2022

Source: State of MarTech 2022 – and Martech Tribe

MOps leaders are Maestros

In summary, modern MOps leaders are indeed Maestros. They are skilled orchestrators, conducting a symphony across multiple levels. They lead:

  • Omni-channel campaigns within marketing and across business functions
  • Integration across an ever-growing, integrated martech stack
  • Training and deployment as one of their primary responsibilities 

Editor’s note: In Part 3 of this 4-part series, Milt will expand on MOps leaders’ growing role as Psychologists. For background on this framework, see Part 1 of this series here

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Milt is currently Director of Customer Experience at MSI Data, an industry-leading cloud software company that focuses on the value and productivity that customers can drive from adopting MSI’s service management solutions.

With nearly 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation.
Following his time at GE, Milt led marketing operations at Connecture and HSA Bank, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.

In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives. He serves on multiple boards and is also an adjunct instructor for UW-Madison’s Digital Marketing Bootcamp. He also supports strategic clients through his advisory group, Mission MarTech LLC.

Source link

Continue Reading


How to Calculate Your Web Traffic to Increase Website Revenue



How to Calculate Your Web Traffic to Increase Website Revenue

You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in.


Continue Reading


Copyright © 2021