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Five Ultimate Twitter Marketing Tips For Small Businesses In 2021

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Five Ultimate Twitter Marketing Tips For Small Businesses In 2021


Are you using Twitter as a part of your overall social media marketing strategy?

Not yet? How can you not leverage one of the most powerful social media platforms to reach out to your target customer segment?

Wait a minute, in case you don’t have the numbers.

Did you know that Twitter is used by 192 million daily active users according to the fourth quarter figures issued by the social media giant in 2020?

Coming to businesses’ usage of Twitter for marketing, 58% of the world’s top brands are active on Twitter while 93% of people who follow small and medium businesses on Twitter consider buying from them in the future?

Whether you’ve just started out or operate a well-established business, the aforementioned incredible stats testify to the amazing outreach of Twitter.

When businesses are leveraging this platform to create brand awareness and market their products/services successfully, why should you be left behind?

Why Twitter Is Important For Small Businesses In 2021

Apart from the millions of followers across the globe, Twitter has proved to be a useful marketing tool for a large number of small and medium businesses worldwide. How? Read on to know more about it.

  • Twitter allows businesses to gauge customers’ needs, moods, and mindsets. You can find about the latest trends and topics that your target audience is interested in, so you can reach them more effectively.
  • Twitter is used by businesses of all sizes to create brand awareness and build brand personality. You can share any information quickly through tweets and engage with customers through conversations.
  • The platform makes it easier for customers to connect with brands and raise queries or provide feedback. Some companies have even set up a dedicated customer support account on Twitter.
  • Twitter is used by many companies to monitor the competition. You can keep a close eye on what other businesses from the same industry are tweeting to their target customers. Your competition is keeping a tab on you, so there’s no reason why you should not.
  • Twitter provides an opportunity to create and grow business communities. It is a great networking tool. An active presence allows you to interact with people within minutes. Such instant two-way exchange was unheard of. It’s likely that people you interact with might become business contacts, potential partners, vendors, employees, or even customers.

Whether you believe in implementing traditional ways of brand promotion and marketing or are a social-media-savvy entrepreneur, the fact is, Twitter can play a pivotal role in giving your business a new boost in terms of brand visibility and exposure.

Now, let’s move on to discuss some valuable Twitter marketing tips for small businesses in 2021. Remember, just because you’re on Twitter doesn’t guarantee marketing success. Rather, you should be active and engage with your followers consistently.

Five Fantastic Twitter Marketing Tips For Small Businesses To Capitalize On In 2021

1. Work On Your Twitter Profile  

Your business’s Twitter profile is the first thing that people notice. Does it represent your brand in the best light? You might be nodding your head in approval when the fact could be exactly the opposite of what you might think!

Your Twitter profile has six components- your Twitter handle, username, bio, profile picture, header image, and a pinned tweet. All these components should sync with each other to present a clear picture of your business.

Here’s how you can make your Twitter profile more professional and arouse the interest of more people in your business.

  • Your Twitter handle @your business name is how people identify you. Other people will tag you in their posts by this name. It should not exceed more than 15 characters and should be exactly the same as your business name is.
  • Your username appears above your Twitter handle and should not exceed more than 50 characters. This would be the same as your Twitter handle.
  • Your bio should reflect your business’s vision in not more than 160 characters. Keep it clear, concise, and relevant to your organizational goals.
  • The header image behind your profile picture should be updated regularly. You can use this to highlight promotions, events or news about your business.
  • The last component is your pinned tweet, which is the first tweet people see when they visit your profile. You can change it whenever you want. It should be an interesting one that represents the core USPs of your brand.

2. Use #Hashtags

Hashtag is a keyword phrase, spelled out without spaces, and has a pound sign (#) in front of it. Hashtags are a great way to increase the visibility of your content, brand name, and your followers. You can create trending hashtags to facilitate a conversation.

Now, how do you create trending hashtags to increase the visibility of your content outside your own followers? Check out these tips below.

  • Keep your hashtag short and easy to remember
  • Don’t copy hashtags created for sensitive and serious issues
  • Only pick relevant keywords
  • Don’t use too many hashtags in one post
  • Pick something fresh or that’s not as frequently used

3. Use Images, GIFs, and Polls

You can add up to four photos as well as graphics to a Twitter post. Images can cast an impression on the followers’ minds quickly as compared to text. It is a great way to connect with followers. To make your job easier, Twitter offers a built-in GIF keyboard in which you can simply search for a keyword and use the most relevant clip to your tweet.

Besides using images and GIFs, conducting polls to interact with followers is easy to connect with your followers. Creating a poll is as simple as creating a tweet. Check out the steps below.

  • Click the “compose” box as you do to create a tweet
  • Click on the “add poll” icon at the bottom of the screen
  • Add your question and choices
  • You can list up to four options (as an answer) in your poll; each option can be up to 25 characters.

4. Interact With Influencers And Customers

To make significant headway on Twitter, it’s crucial to interact with the right people on Twitter. While engaging with both existing and potential customers will keep them satisfied, interacting with influencers whose specialization is relevant to your brand and industry is a great way to take your Twitter engagement a notch higher. Twitter lists are an easy way to do that.

Jason Myers, senior account executive at The Content Factory, says,” Take advantage of the Twitter list function to create groups of journalists, potential customers, influencers, [and] industry-specific trade show attendees. You can filter out random follower tweets and focus your engagement on those followers who are more likely to assist you in achieving your social media marketing objectives.”

5. Create An Effective Twitter Content Calendar

Creating a Twitter content calendar helps you keep organized and consistent.

Posting on Twitter is akin to growing a tree; you need to plant it, water it regularly, and take good care of it. The same applies to your Twitter account as well. Not only do you have to craft engaging posts for followers, you also have to ensure that they’re posted when your audience is online.

It is found that tweets posted Friday, Saturday, and Sunday have higher CTRs than those posted during other weekdays. Your optimal posting times will depend on your specific audience, so analyze how your content performs at different times and days to figure out what works best for your business.

The Final Word

Twitter is, without a doubt, one of the top-ranked social media platforms for businesses of all types and sizes to increase brand awareness and generate new leads.

On Twitter, however, where the average lifespan of a tweet is only a few minutes and thousands of new tweets are generated every second, you can’t post just about anything at any time.

Having a well-thought-out content marketing strategy for your business’s Twitter account is essential to ensure that you actively engage with your followers, thought leaders, and influencers who are relevant to your business.

Good luck!



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ActionIQ rebrands and launches CX Hub

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ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


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Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Are you still using spreadsheets to manage your work? Take our poll

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Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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