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Key Factors to Consider As An SEO Specialist

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Key Factors to Consider As An SEO Specialist


Whether your business is large or small-scale or somewhere in between, if you rely on organic web traffic for your marketing and sales channel, then you need to either hire an SEO Specialist or master search engine optimization yourself.

SEO has come far away and has become the heart of all marketing strategies. It’s not wrong to say that you can’t put away SEO from your marketing strategies, whether if you are increasing your web presence or just starting.

Your website might look stunning with multiple multimedia files, but it is also important to attract targeted visitors and turn them into customers. If that’s not working, then it’s going to affect your revenue negatively.

Suppose your website is not driving enough organic web traffic. In that case, it’s time for you to hire an SEO Specialist, whether it’s an employee, an individual consultant, or any consulting SEO agency/firm.

Let’s read on and understand who an SEO specialist is and what key factors to consider as an SEO specialist.

Who is an SEO Specialist?

An SEO Specialist or SEO Expert is an individual who optimizes any website in order to drive maximum organic traffic and achieve a higher ranking on the search engine result page (SERP).

An SEO Specialist knows how to drive more organic traffic from search engines and takes all the measurable steps to keep it on the go.

Now, let’s take a look at the key factors that you need to look after for hiring an SEO Specialist.

Key Factors To Consider An SEO Specialist

  1. Years of Experience
  2. Knowledge of all three SEO level
  3. A proven record of SEO success
  4. Understanding Google and its algorithms
  5. Excellent communication skills
  6. Research minded
  7. Critical Thinking & Analytical Mind
  8. Curiosity to learn
  9. Content marketing
  10. Adaptability

1. Years of Experience

Nowadays, even a rookie tends to be an SEO specialist. Anyone can open an SEO agency and call themselves an SEO expert.

But, that doesn’t mean they know what they are doing or what their client is expecting. When it comes to SEO, several little things go in when it comes to a bigger picture of SEO. And it takes many years of experience to understand what works and what does not work to accomplish a task.

Every website is different and needs a different strategy and SEO tactics to drive organic traffic and succeed. An SEO specialist with many years of experience will analyze the website and know what needs to be done to drive more organic traffic, whereas a fresher or newbie would follow some basic methods that won’t end up with a positive result.

2. Knowledge of All Three Levels of SEO

SEO stands on three pillars, i.e.,

  1. On-page SEO
  2. Off-Page SEO
  3. Technical SEO

You don’t want someone to focus on only one aspect of SEO; you would rather need someone who will create a strategy from all three angles to increase the web presence and to reach maximum success.

3. A Proven Record of SEO Success

If you are planning to hire an SEO specialist, this is a must-ask question. It isn’t easy to have a happy client when it comes to SEO, so you should ask for at least three to four strategies they adopted, which has helped the website see good growth and how much time it took them to succeed.

4. Understanding Google and Its Algorithms

The Google algorithm is a complex system used to extract data from its search index and deliver the best possible result to the user. Unfortunately, Google keeps updating its algorithm, and every time there are some major updates, the websites see a rise or decline in their ranking. So, an SEO specialist needs to be on top of it.

5. Excellent Communication Skills

An SEO specialist can’t handle everything on a website. Being an SEO, one must be able to clearly communicate within the teams why and when a change needs to be done on the website in terms that everyone understands. In addition, they should be able to talk to the tech team and other teams across the domain to get their point.

6. Research Minded

Research is an incredibly important task from an SEO perspective. Therefore, an SEO specialist should be well-versed in researching and thoroughly enjoy it.

Keyword research is fairly a time-consuming task that needs patience and confidence and can’t afford any mistakes.

An SEO specialist knows the importance and relevance of the keyword, and hence it should be looked after in every aspect while planning the keywords.

7. Critical Thinking & Analytical Mind

An SEO specialist needs to be able to have an analytical mind and be a creative thinker.

Every website is different, and there are multiple factors that might affect the website, so an SEO expert needs to think and create different strategies.

Being an SEO, one should always look at the data and understand the “3 whats”:

  • What happened?
  • Why did it happen?
  • What should we do about it?

8. Curiosity To Learn

Knowledge is important, but apparently, curiosity is essential too. Curiosity to learn.

SEO is a field wherein you will discover some of the other things every day, which you might not be aware of; it might be a ranking factor, or something on the technical side, or related to search query. So an SEO specialist should be curious to understand whether it’s good or bad for their website.

9. Content Marketing

Content is the King, and again it goes hand in hand with SEO.

But, just writing content is not enough, you also need to understand the role of content, i.e., how content should be created, and you must understand how important the role content plays in SEO strategy.

10. Adaptability

SEO keeps changing, and it’s crucial for an SEO specialist to adapt to the changes and make the client understand that the strategies you were following aren’t going to work any further.

Conclusion

The demand for an SEO specialist will rise in the coming days as more and more companies are building their online presence. And to stay on the top of the market, companies would need an SEO specialist to help them build their online presence and sustainably grow. If you are also looking forward to becoming an SEO specialist, the SEO Course offered by Simplilearn is for you. This advanced SEO course will transform you into an SEO professional. You will master many skills like keyword research, on-page SEO, link building, analytics, technical SEO, and much more.



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ActionIQ rebrands and launches CX Hub

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ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


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Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Are you still using spreadsheets to manage your work? Take our poll

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Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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