Connect with us

Marketing

How to Enjoy Credit Card Rewards?

Published

on

How to Enjoy Credit Card Rewards?


The rewards of credit cards can be different depending on the issuer and type. Some cards offer bonus points for certain purchases. Others may offer a percentage discount on your purchases. Depending on the issuer, your rewards could also be in the form of cashback or airline miles. In most cases, the rewards will be worth a few dollars, so check with the company before you use your credit card. Many of these cards have annual fees.

Different for Every Consumer

The rewards of credit cards are different for every consumer. Some offer merchandise, while others may give points. Some offer cash, while others give rewards in the form of air miles. The benefits of the rewards vary, so it’s important to research each one before making a decision. You can also take advantage of loyalty programs that are run by credit card companies and retailers. These programs usually provide a portal for users to exchange their points for another prize.

Offer Bonuses and Incentives for New Customers

If you’re considering using you’re best balance transfer credit cards to pay your bills, consider the rewards of your card. Some credit cards offer bonuses and incentives for new customers who spend certain amounts. Other cards offer cashback or points that can be redeemed for free flights. Regardless of your preferred reward, make sure to consider the rewards of your card. There’s no limit to the number of rewards you can earn with your credit card. The point value will vary according to the type of spending you make, and the company behind the card can change the terms and conditions of the offer.

Few Things to Consider

If you’re looking for the best rewards for a credit card, there are a few things to consider. First, consider your financial situation. Do you have good credit or bad credit? You’ll be surprised at how many people do not have enough money to pay off their debts. You might also want to consider the card’s terms and restrictions. In the case of a low credit score, you’ll want to choose a credit card that meets your financial needs and will be able to help you get the most out of it.

Value of Reward Cards Varies

The rewards of a credit card can be in the form of gift cards, cashback, airline tickets, or other items. The value of a rewards program varies, but it’s important to know how to maximize your rewards. When you use your reward program, your aim should be to increase its dollar value, while maximizing the rewards of your credit card. This will be your biggest benefit. You can maximize your earnings through the use of your reward.

Build a Positive Credit Score

There are other benefits of a credit card. You can earn points from other cards and use them to redeem yours. The rewards of a credit card can help you build a positive credit score. Your reward can be a variety of things. If you have a lot of rewards from a credit card, make sure to maximize them. In the long run, the reward will help you reach your financial goals and improve your credit rating.

Don’t Forget to Keep in Mind the Cost of Credit Card

Your credit card offers rewards. It’s a good idea to maximize your rewards, but don’t forget that you should also keep in mind the costs of a credit card. For example, you’ll need to account for the annual fees and foreign transaction fees. The interest rates of a credit card can easily add up if you don’t keep up with payments. Your reward will have to be bigger than the cost of the rewards of your reward.

Cashback Category and Reward Points

You should consider the rewards of your credit card. Some cards have a cashback category and reward points. For example, the American Express Blue Cash Preferred(r) will offer 6 percent back on supermarket purchases. Other cards are more lucrative and offer a 0% interest balance. Some companies have introductory bonus periods, where you can get hundreds of dollars in incentives. For the most part, the rewards of a credit card are not limited to the amount of cashback accumulated in your account. If you spend on groceries, you’ll be rewarded with six percent of your purchases.



Source link

Continue Reading
Comments

Marketing

What It Is & How to Build an Effective One

Published

on

What It Is & How to Build an Effective One


In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term.

(more…)

Continue Reading

Marketing

the second key persona for modern marketing operations leaders

Published

on

the second key persona for modern marketing operations leaders


This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” 

In case you missed it, part 1 is here.

Inspiration for this framework

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.  

That work espoused the view that you could be both a marketer AND a technology leader. They are not mutually exclusive! It was my inspiration for this framework, explaining how today’s MOps leaders are instrumental for marketing and business success.

X-Axis:  A range of skills from a focus on technology to creativity and arts

Y-Axis: A range of decision-making skills, ranging from emotional to rational approaches

The resulting grid captures four MOps archetypes or “personas.” MOps leaders exhibit characteristics across all parts of this framework and will operate in multiple quadrants, similar to Brinker’s frameworks.

Modernizers – Are most likely to be the “original” technologists, constantly modernizing their martech stack.

Orchestrators – Are the closest to Brinker’s Maestros and the focus of this article. He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department.

Psychologists – Are now increasingly responsible for “reading customers’ minds,” i.e. interpreting customers’ interest through intent data and digital engagement.

Scientists – Are constantly testing and evaluating. Experimentation is their specialty.

Orchestrators: Leaders of the band

Now that you’re familiar with the framework, let’s dig deeper into the Orchestrators!

I’ll start with a personal story. My exposure to orchestration started with 8-straight years of practice in violin and trumpet during my formative years. Each week was literally a blur of private lessons, group lessons, orchestra and/or band practice. I probably spent as much time with music directors as I did with my family.  

It was painfully obvious to those conductors when we hadn’t prepared or practiced. Moreso, we would get – literally – an “earful” from the conductor when we were not listening to the other instrument sections. If we were not coordinating our efforts and timing, the outcome was awful for anyone listening.

Source: Unsplash

This orchestration metaphor is powerful because there are multiple levels for MOps leaders:

  • As a project management team within marketing, and often as a conductor across external agency partners.
  • As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment

Notably, all marketers have to be project managers for their own tasks/deadlines. They must be aligned with overall campaign and program timelines. 

However, as organizations scale they are more likely to have dedicated project management teams to handle coordination across the specialist teams within marketing. The orchestration responsibility may include timeline, scope, and capacity trade-offs even after campaign briefs have received approval. 


Get the daily newsletter digital marketers rely on.


The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys. Last year, Optimizely described these evolving orchestration duties as a “transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data!”

I believe the shift is even more impactful, with orchestration benefits being felt beyond marketing. The highest value “program orchestration” responsibilities occur when MOps leaders are representing marketing’s interests in enterprise-wide programs with other functions within the organization, including product, compliance, and IT. Examples of orchestration duties with these other key functions can include:

  • Product teams – Coordinating campaigns with major product feature/functionality launches, and managing brand standards.
  • Legal/Compliance – Overseeing compliance with Can-Spam, GDPR, and CCPA, and customer preference and data privacy initiatives that may be initiated by a marketing touch-point. 
  • IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

All of this departmental and cross-departmental coordination requires skill sets that can be analogized as the difference between a chamber orchestra (marketing) and a full symphony. It’s the highest level of conducting across the enterprise. 

MOps leaders are holding individuals and teams to target timelines while managing the scope of a particular campaign and business initiative. They do this while also overseeing targeting of customer and prospect segments.

In order to accomplish this complex segmentation and coordination, MOps leaders are now responsible for cross-functional data – embodied by the modern martech stack imperative: integration. Integration across systems has been the #1 issue for marketers since the modern marketing tech stack started exploding in the early 2010’s, but software and solutions providers finally listened. A tipping point was reached in 2020. Marketers reported that we were finally working within an integrated, multi-system environment, according to a CDP Institute member survey analyzed here.  

Continuing with the orchestration analogy, the conductor is the integration “synchronizer,” deciding if/when the data flows across the stack. The sheet music is the data model standard showing how to map common attributes. 

However, just because we now have this more integrated environment does not mean our work is done. The instruments do not play themselves (yet!) and they require configuration and deliberate training to play effectively — both individually and in groups. 

Training was one of the top responsibilities for marketing ops leadership, ranking it in the top 5 of MOPS tasks by percentage of work, according to the 2022 MarTech Salary and Career Survey, published jointly by MarTech and chiefmartec.com (free, ungated download here). conducted by chiefmartec.

In the 2020 version of that same study, training was highlighted as one of the top two responsibilities for many of the primary marketing technologists personas, and 91% of operations orchestrators reported that training and supporting technologies were among their top priorities.

MOps leaders are never done

Finally, under the category of “MOps leaders are never done”, the last several years have also forced a whole new category of orchestration duties – a combination of conducting, training, and martech growth: marketing work management.

The largest growth (67%) over the last several years was in the category of “work management”, according to the 2022 edition of the Martech Landscape. Established entrants such as Adobe expanded with the acquisition of Workfront, while newer players like Trello and Monday gained traction.  

Although this was already a prevailing trend BEFORE the pandemic, the hybrid/remote work environment brought on by the last 2+ years forced these project management and agile-planning tools to the forefront.  The marketing work management category grew to over 1000+ tools, according to the State of Martech 2022

Source: State of MarTech 2022 – chiefmartec.com and Martech Tribe

MOps leaders are Maestros

In summary, modern MOps leaders are indeed Maestros. They are skilled orchestrators, conducting a symphony across multiple levels. They lead:

  • Omni-channel campaigns within marketing and across business functions
  • Integration across an ever-growing, integrated martech stack
  • Training and deployment as one of their primary responsibilities 

Editor’s note: In Part 3 of this 4-part series, Milt will expand on MOps leaders’ growing role as Psychologists. For background on this framework, see Part 1 of this series here


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About The Author

Milt is currently Director of Customer Experience at MSI Data, an industry-leading cloud software company that focuses on the value and productivity that customers can drive from adopting MSI’s service management solutions.

With nearly 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation.
Following his time at GE, Milt led marketing operations at Connecture and HSA Bank, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.

In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives. He serves on multiple boards and is also an adjunct instructor for UW-Madison’s Digital Marketing Bootcamp. He also supports strategic clients through his advisory group, Mission MarTech LLC.



Source link

Continue Reading

Marketing

How to Calculate Your Web Traffic to Increase Website Revenue

Published

on

How to Calculate Your Web Traffic to Increase Website Revenue


You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in.

(more…)

Continue Reading

Trending

Copyright © 2021 Liveseo.com