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How to Boost the SEO of your WordPress Site as a Beginner

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How to Boost the SEO of your WordPress Site as a Beginner


WordPress is a top choice for many people who want to set up their websites.

The reason is simple.

You don’t need to write a single line of code before you can manage your website on WordPress.

Plus it gives you the flexibility to do more through plugin installation.

However, one aspect that many beginners struggle with is WordPress Site SEO.

If you’re helpless on how to boost the SEO of your WordPress site, you’re not alone.

I’ve been in your shoes before and will show you actionable steps you can take to get it done.

Let’s get started

What is WordPress?

WordPress as a content management system is of two types: WordPress.com and WordPress.org.

Some beginners who can’t distinguish between them often make the wrong choice.

WordPress.org allows you to customize your site anyhow you deem fit.

It’s self-hosted and open-source so you’re free to install plugins, widgets, and themes. Plus any feature that will boost the performance of your site.

The situation is different with WordPress.com.

It is neither self-hosted nor open source. The storage capacity is limited with no FTP access.

In general, you can’t customize your site as you want. Also, it isn’t ideal if you care about SEO.

How To Boost The SEO Of Your  WordPress Site

Do Away With Irrelevant Plugins

Some plugins are automatically installed once you download and install WordPress.

These plugins most times are irrelevant to what you plan to achieve with your website.

Or that they are doing overlapping functions. Keeping them will bloat your website thereby slowing down your page speed.

Recall that page speed is one of the core web vitals that determine how Google will rank your web page.

The ideal thing is to deactivate and delete plugins that aren’t useful. To check for it, log in to your WordPress dashboard.

On the right sidebar, locate Plugins, click on Installed plugins and then identify plugins that are not useful to you. Click on Deactivate if they’re activated. Then tap on Delete to remove.

Install SEO Friendly Plugins

As a beginner who doesn’t know much about SEO, you need to install SEO-friendly plugins.

These plugins will guide you towards getting your on-page SEO right. Yoast SEO, Image Compressor plugins are the common ones.

For example, Yoast SEO serves as a checklist to ensure that the blog post you are about to publish is SEO optimized.

It guides you on steps to take to improve the readability of your web pages.

The green, orange, and red colors indicate the degree to which you have gotten your SEO right.

But this is not to say that once you turn the Yoast SEO button green, your web page is optimized.

Image Compressor plugins like Smush and TinyPixel are plugins that you can install and activate on your WordPress site.

They compress the size of your images. Also, if you love uploading videos to your WordPress site, consider compressing them with video compressor software before uploading. These will make your web pages to load faster.

Be Mindful Of The WordPress Theme You Install

Installing a WordPress theme comes after choosing a web hosting platform for your site.

There are hundreds of WordPress themes and many come on board daily. Website owners choose and install themes for different purposes.

As a beginner who wants to boost WordPress site SEO, virtual designs and interaction are important. But they’re not as important as SEO and that should be your concern.

Not all WordPress themes are SEO-friendly. Some of them contain CSS files that’re not optimized, lack schema markups, and optimized header tags.

The ideal thing is to research and identify WordPress themes that are SEO-friendly. Examples of WordPress themes that are SEO-friendly:

  • Schema
  • Genesis
  • Pofo
  • Sydney
  • Divi

Identify A Preferable Domain

When setting your preferred domain, you are to choose between non-www and www domain.

The choice you make here depends on the kind of website you plan to run.

If you’re setting up a personal website, you don’t need the WWW version of your domain.

It would be important if you’re a large business expecting a volume of high traffic.

The WWW version gives you access to CNAME the record which helps redirect traffic when you experience failovers.

Be Sure To Change Your Permalink In WordPress

Permalink is the full URL for a web page on your website which contains your domain name and a slug. You must make it SEO-friendly for search engines and users to easily understand it.

Don’t make the mistake of allowing your permalink to be on the default setting. The appropriate permalink for your site structure should be /%postname%/

Having a clean URL will impact your SEO positively. It also offers a good user experience to your audience.

To change your permalink structure on WordPress, log in to your dashboard, click on Settings.

Under Settings, you will see Permalink. Tap on Permalink and Common setting options will appear. Choose Postname which is common with many websites. Finally, click on Save to effect the changes you have made.

Turn On or Off The Comment Section On WordPress

Comments on your WordPress site can impact your SEO ranking at least from what John Muller, a Google Search Advocate said.

Muller stated that it’s advisable not to delete comments made on your WordPress site provided they aren’t spammy.

According to him, deleting comments can impact your SEO ranking negatively.

Also, Matt Cutt, Google’s head of search spam said that comments with spelling and grammatical errors can impact your ranking. So the ideal thing is to enable comments on your site and use anti-spam plugins to guard against spam comments.

Then you can manually fix all spelling and grammatical errors in a comment before approving it.

To turn on or off comments on WordPress, log in to your dashboard and click on Setting. Under it, select Discuss setting. There you can see different options to set up your comment section.

Enable Search Engine Visibility

No matter how good your content is,  search engines won’t know about it if your search engine visibility is checked to discourage such.

It’s an in-built feature on WordPress that allows search engines to discover the content you have on your site when enabled.

Many WordPress site owners don’t know about it until they become worried about their content not ranking on search results.

To check if yours is enabled, log in to your dashboard. On the right sidebar, navigate to Settings. Then locate Reading. Scroll down and you will see Search Engine Visibility.

Ticking the box will discourage search engines from indexing your site while leaving it unchecked means you want search engines to index it. Click on Save Changes when you’re done.

Wrapping Up

Boosting the SEO of your WordPress site isn’t difficult. All it takes is for you to know the appropriate steps to take.

I have discussed them with you above and it’s up to you login to your WordPress dashboard and begin to take action.

The positive impact of this process will see your rankings improve on search engine results.



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ActionIQ rebrands and launches CX Hub

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ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


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Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Are you still using spreadsheets to manage your work? Take our poll

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Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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