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5 Trends that will Dominate the World of Mobile Apps in 2022

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5 Trends that will Dominate the World of Mobile Apps in 2022


The problem faced in the world of mobile app development is keeping up with the pace. That said, business owners and mobile app developers must keep up with the latest trends by making significant changes. Hence, mobile app developers must integrate trending features in their mobile apps to make them competitive.

The Current Status of Mobile App Development

The principal direction of mobile app development is continuity. The booming trends of the mobile app world, such as AI, AR, IoT, etc., have not appeared suddenly; instead, the trends have been there for quite some time now. Mobile app trends keep evolving, and the unexpected social events add pace to the already existing mobile app trends. One of the great examples of a social phenomenon is the lockdown caused by COVID-19.

The mobile app sector was indifferent during the global disaster as well. The current mobile app development trend is making remote jobs easy and possible for users. Mobile apps are helping meet the specific demand of people by making several remote activities possible, easier, accessible, and more user-friendly.

Expected Changes in Mobile Development: Why is it Necessary to Plan Ahead?

Though the mobile app world will not see any new trend in 2022, it is advised that developers should pay attention to the trends that are already in great demand in the market. The fight to attract user attraction is only expected to intensify as mobile users grow. Hence, progressive web apps with the quick launch are expected to drive out the mobile apps from the market.

Though you cannot treat apps like YouTube or TikTok app development as the future trend, such apps give minor hints worth paying attention to. The app market never halts, and so your business should hire expert mobile app development services to keep pace. Thinking ahead is necessary not to throw your hands in despair when the global app market gets disrupted.

Trends that will affect mobile development in 2022

As discussed above, it is critical for business owners and mobile app developers to integrate the latest trends in mobile apps to make them competitive in the evolving world. Keeping that in mind, we list down a few trends that are expected to affect mobile app development in 2022.

1. Super Apps

Super apps are referred to applications that comprise several functions in a single app. Every app is developed to satisfy some specific needs of the users. That said, apps developed for a particular sector serve their purpose. Nowadays, mega apps developed to cover the entire spectrum are much in demand. This refers to a situation where one app can more or less satisfy all desired needs of the consumers.

That said, consolidation is expected to be the long-lasting trend of the future. The wave of super apps will cover the world sooner or later; hence, consider super apps if you are planning to develop a mobile app.

2. Counter-fake Solutions

Manipulation of facts is the new trend and has become the hallmark of the media in 2021, and is further expected to grow in 2022. The truth gets exposed to misinterpretation, and fakes are considered real events. That said, falsehood is slowly getting embedded into the roots of our daily routine. One way to solve this problem is by integrating fact-checking algorithms in social media apps.

It means media platforms should have inbuilt techniques that will help users separate the wheat from the chaff. Cross-checking solutions based on Artificial Intelligence are much in demand to validate data spread on social media.

3. Security and Anonymity

Almost every commercial app developed collects the personal information of the users. Hence, some social media giants are famous for data leaks as well. This is, in turn, developing mistrust on the IT projects where people hesitate from putting in their info. It gives rise to the need to step up the security game in mobile apps, and this trend is not now. The trend has stayed relevant in the software and mobile app development industry for a while now.

DLT (Distributed Ledger Technology) is one of the most promising data protection technologies developers adopt. It is used in cryptocurrencies, and cryptographic encryption is one of the most advanced data protection methods of the digital world.  

4. Touchless Interfaces

Simplification of every possible aspect of a mobile app in today’s mega-trend. Simplification refers to minimizing the efforts made by users to use a mobile app. It includes interfaces in particular. Voice-driven interfaces in mobile apps are one of the best touchless solutions towards which mobile app developers are paying attention, and another one provides gestures to control smartphones.

The touchless interface of mobile apps is the newest trend that will take the world of mobile apps to the next level.

5. Neomorphism in Design

In an app design, a plain UI with minimalistic elements is considered standard. Moreover, designers keep looking for new forms of decorating the interface to make it easy for users. One of the common forms is neomorphic elements that seem to be touchable. Neomorphism also allows the imitation of three-dimensional objects to strengthen the aesthetic impression from developed software products.

The trend enables making the interactions between the apps and users more simple and pleasurable.  

How to adjust your SaaS solution development to technology changes?

SaaS or Software as a service is expected to remain as a wide road that will go for projects in both mobile and desktop app development. SaaS is a new technology, and all technologies are adjusted to meet one or more current trends.

Whenever a new trend appears on the horizon of mobile app development, the approach of SaaS, with its incredible flexibility and short turnaround time, is one of the most appropriate methods of developing mobile apps. It is recommended that the mobile trends should be addressed through the lenses of SaaS so that the business stays competitive in a current business environment.

Hire Company That Have Expertise in Mobile App Development

You can quickly know whether or not a mobile app development company has true professionals or not. Though experts may not know everything about mobile apps, they are well aware of mobile app platforms. Look for a company that focuses on developing hybrid and cross-platform applications that are more feasible in today’s competitive market.

The company’s professionals always think forward and keep the latest trends in mind whenever they develop a mobile app for their clients. Hence, they are the best choice since their engineers possess the required knowledge and skills to cater to the specific needs of their clients.



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ActionIQ rebrands and launches CX Hub

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ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


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Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Are you still using spreadsheets to manage your work? Take our poll

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Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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